Cider Audience in Germany
Cider has an estimated audience of 986,799 people in Germany. 67.3% are female, 32.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Turmeric, QVC, Vitamin D, Wetter.de, Tagesschau.
The average Cider fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Turmeric, QVC, Vitamin D, with strongest over-indexing on Turmeric (9.67× the country average). Demographically, the Cider audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Cider fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.0 |
| Estimated audience size | 986,799 |
Audience persona
The typical Cider fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Turmeric.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,088 | 1.05× |
| Bayern | 180,697 | 1.14× |
| Baden-Württemberg | 150,696 | 1.12× |
| Niedersachsen | 103,840 | 1.08× |
| Hessen | 78,122 | 1.04× |
| Sachsen | 50,897 | 1.05× |
| Rheinland-Pfalz | 50,221 | 1.02× |
| Berlin | 47,906 | 1.09× |
| Schleswig-Holstein | 35,388 | 1× |
| Brandenburg | 30,103 | 0.98× |
| Thüringen | 23,455 | 0.93× |
| Hamburg | 23,429 | 1.05× |
| Sachsen-Anhalt | 20,936 | 0.82× |
| Mecklenburg-Vorpommern | 16,676 | 0.89× |
| Saarland | 10,752 | 0.89× |
| Bremen | 7,275 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Turmeric | 9.67× | Food & Beverages |
| QVC | 3.56× | Movies & TV |
| Vitamin D | 4.83× | Health |
| Wetter.de | 3.09× | Home & Garden |
| Tagesschau | 1.76× | Movies & TV |
| Supernaturals | 3.97× | Health |
| Natural World | 2.2× | Fashion & Accessoires |
| Beauty | 1.55× | Beauty & Wellness |
| Gala | 2.01× | News |
| Culture of the United Kingdom | 13.89× | Politics & Society |
| The Cure | 8.54× | Music & Radio |
| Cholesterol | 4.83× | Food & Beverages |
| Obi (store) | 1.68× | Shopping |
| Life extension | 4.19× | Health |
| Therapy | 2.27× | Health |
| Garden | 1.61× | Home & Garden |
| Shop Apotheke | 2.52× | Shopping |
| REWE | 1.57× | Shopping |
| Apple | 1.7× | Technology & Electronics |
| Bonprix | 2.22× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.7 |
| Pet Ownership | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Sports Activity | POWER | 1.18 |
| Price Sensitivity | PREMIUM | 1.17 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 17.9% |
| Australia | 4.5% |
See Cider audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Cider have in Germany?
Cider has an estimated audience of 986,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cider fans?
67.3% of Cider fans are female, 32.7% are male, with an average age of 41.0 years.
Which brands do Cider fans like most?
Cider fans show strongest brand affinity for Turmeric (9.67×), QVC (3.56×), and Vitamin D (4.83×) over the country average.
Where do Cider fans live in Germany?
Cider fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,088), Bayern (reach 180,697), and Baden-Württemberg (reach 150,696). These three regions account for the largest share of the active audience.
What other brands do Cider fans also like?
Beyond Cider itself, the audience over-indexes on QVC (3.56×), Vitamin D (4.83×), Wetter.de (3.09×), and Tagesschau (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.