Cider Audience in Germany
A data profile of the people who buy, follow and care about Cider in Germany — modelled from more than twelve digital signal sources. Cider has an estimated audience of 986,799 people in Germany.
The average Cider fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Turmeric, QVC, Vitamin D, with strongest over-indexing on Turmeric (9.67× the country average).
Demographically, the Cider audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cider fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Turmeric.
At a glance
The key figures that characterise the Cider profile in Germany.
Search interest · 12-month trend
Demographics of Cider fans
67.3% are female, 32.7% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.0 |
| Estimated audience size | 986,799 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Cider audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 17.9% |
| Australia | 4.5% |
Geography
Where the Cider audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.13× | |
| 02 | Baden-Württemberg | ~200K | 1.13× | |
| 03 | Niedersachsen | ~100K | 1.06× | |
| 04 | Sachsen | ~50K | 1.05× | |
| 05 | Berlin | ~50K | 1.04× | |
| 06 | Hamburg | ~20K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 08 | Hessen | ~80K | 1.02× | |
| 09 | Rheinland-Pfalz | ~50K | 1.01× | |
| 10 | Schleswig-Holstein | ~40K | 1.00× | |
| 11 | Brandenburg | ~30K | 0.97× | |
| 12 | Thüringen | ~20K | 0.97× | |
| 13 | Saarland | ~10K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.90× | |
| 15 | Bremen | ~7K | 0.88× | |
| 16 | Sachsen-Anhalt | ~20K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Cider audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Culture of the United Kingdom | Politics & Society | 13.89× | ||
| 02 | Turmeric | Food & Beverages | 9.67× | ||
| 03 | The Cure | Music & Radio | 8.54× | ||
| 04 | Vitamin D | Health | 4.83× | ||
| 05 | Cholesterol | Food & Beverages | 4.83× | ||
| 06 | Life extension | Health | 4.19× | ||
| 07 | Supernaturals | Health | 3.97× | ||
| 08 | QVC | Movies & TV | 3.56× | ||
| 09 | Julia Klöckner | Politics & Society | 3.55× | ||
| 10 | Wetter.de | Home & Garden | 3.09× | ||
| 11 | Sunday Natural | Health | 2.77× | ||
| 12 | Shop Apotheke | Shopping | 2.52× | ||
| 13 | Therapy | Health | 2.27× | ||
| 14 | Bonprix | Shopping | 2.22× | ||
| 15 | Tchibo | Shopping | 2.13× | ||
| 16 | Tagesschau | Movies & TV | 1.76× | ||
| 17 | Obi (store) | Shopping | 1.68× | ||
| 18 | Garden | Home & Garden | 1.61× | ||
| 19 | REWE | Shopping | 1.57× | ||
| 20 | Beauty | Beauty & Wellness | 1.55× |
Personality of the Cider audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 4.06× | |
| Spirituality | BALANCE | 1.34× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Individualism | JOY | 0.82× |
Frequently asked questions
How many fans does Cider have in Germany?
Cider has an estimated audience of 986,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cider fans?
67.3% of Cider fans are female, 32.7% are male, with an average age of 41.0 years.
Which brands do Cider fans like most?
Cider fans show strongest brand affinity for Turmeric (9.67×), QVC (3.56×), and Vitamin D (4.83×) over the country average.
Where do Cider fans live in Germany?
Cider fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Cider fans also like?
Beyond Cider itself, the audience over-indexes on QVC (3.56×), Vitamin D (4.83×), Julia Klöckner (3.55×), and Wetter.de (3.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
See Cider audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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