Turmeric Audience in Germany
Turmeric has an estimated audience of 1,061,710 people in Germany. 75.4% are female, 24.6% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bed and breakfast, Rice cooker, Lunch box, Ginseng, Toaster.
The average Turmeric fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bed and breakfast, Rice cooker, Lunch box, with strongest over-indexing on Bed and breakfast (11.7× the country average). Demographically, the Turmeric audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Turmeric fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 44.7 |
| Estimated audience size | 1,061,710 |
Audience persona
The typical Turmeric fan in Germany is more female, around 44.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bed and breakfast.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 265,548 | 1.14× |
| Bayern | 169,945 | 1× |
| Baden-Württemberg | 163,043 | 1.13× |
| Niedersachsen | 106,888 | 1.04× |
| Hessen | 82,011 | 1.01× |
| Sachsen | 57,172 | 1.1× |
| Rheinland-Pfalz | 54,158 | 1.02× |
| Berlin | 47,130 | 0.99× |
| Schleswig-Holstein | 34,772 | 0.91× |
| Brandenburg | 32,331 | 0.98× |
| Sachsen-Anhalt | 27,330 | 0.99× |
| Hamburg | 26,576 | 1.11× |
| Thüringen | 26,377 | 0.97× |
| Mecklenburg-Vorpommern | 17,463 | 0.86× |
| Saarland | 11,383 | 0.87× |
| Bremen | 7,917 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bed and breakfast | 11.7× | Travel & Leisure |
| Rice cooker | 18.32× | Home & Garden |
| Lunch box | 18.96× | Home & Garden |
| Ginseng | 17.77× | Health |
| Toaster | 15.59× | Home & Garden |
| Diet soda | 12.65× | Food & Beverages |
| Wellness (alternative medicine) | 2.31× | Health |
| Gluten | 5.2× | Health |
| Lotus (American band) | 6.91× | Music & Radio |
| Boiled egg | 20.22× | Food & Beverages |
| Bee Gees | 5.35× | Music & Radio |
| Deichmann | 1.53× | Shopping |
| Toast | 7.09× | Food & Beverages |
| Virus | 2.49× | Health |
| Yelp | 11.21× | Internet & Social Media |
| QVC | 1.94× | Movies & TV |
| Organic food | 1.55× | Food & Beverages |
| Supernaturals | 2.49× | Health |
| Coffeehouses | 1.59× | Food & Beverages |
| Vegan Recipes | 2.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55 |
| Mindfulness | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Taiwan | 7.4% |
| United Kingdom | 5.4% |
See Turmeric audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Turmeric have in Germany?
Turmeric has an estimated audience of 1,061,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turmeric fans?
75.4% of Turmeric fans are female, 24.6% are male, with an average age of 44.7 years.
Which brands do Turmeric fans like most?
Turmeric fans show strongest brand affinity for Bed and breakfast (11.7×), Rice cooker (18.32×), and Lunch box (18.96×) over the country average.
Where do Turmeric fans live in Germany?
Turmeric fans in Germany are most concentrated in Nordrhein-Westfalen (reach 265,548), Bayern (reach 169,945), and Baden-Württemberg (reach 163,043). These three regions account for the largest share of the active audience.
What other brands do Turmeric fans also like?
Beyond Turmeric itself, the audience over-indexes on Rice cooker (18.32×), Lunch box (18.96×), Ginseng (17.77×), and Toaster (15.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turmeric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.