Turmeric Audience in Germany
A data profile of the people who buy, follow and care about Turmeric in Germany — modelled from more than twelve digital signal sources. Turmeric has an estimated audience of 1,061,710 people in Germany.
The average Turmeric fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bed and breakfast, Rice cooker, Lunch box, with strongest over-indexing on Bed and breakfast (11.7× the country average).
Demographically, the Turmeric audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Turmeric fan in Germany is more female, around 44.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bed and breakfast.
At a glance
The key figures that characterise the Turmeric profile in Germany.
Search interest · 12-month trend
Demographics of Turmeric fans
75.4% are female, 24.6% are male, average age 44.7.
Gender split
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 44.7 |
| Estimated audience size | 1,061,710 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 28% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide Turmeric audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.6% |
| Taiwan | 7.4% |
| United Kingdom | 5.4% |
Geography
Where the Turmeric audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.12× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 03 | Sachsen | ~60K | 1.08× | |
| 04 | Hamburg | ~30K | 1.08× | |
| 05 | Bayern | ~200K | 1.02× | |
| 06 | Hessen | ~80K | 1.02× | |
| 07 | Rheinland-Pfalz | ~50K | 1.02× | |
| 08 | Sachsen-Anhalt | ~30K | 1.02× | |
| 09 | Niedersachsen | ~100K | 1.01× | |
| 10 | Thüringen | ~30K | 1.01× | |
| 11 | Berlin | ~50K | 1.00× | |
| 12 | Brandenburg | ~30K | 0.98× | |
| 13 | Bremen | ~9K | 0.94× | |
| 14 | Schleswig-Holstein | ~30K | 0.92× | |
| 15 | Saarland | ~10K | 0.92× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Turmeric audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boiled egg | Food & Beverages | 20.22× | ||
| 02 | Lunch box | Home & Garden | 18.96× | ||
| 03 | Rice cooker | Home & Garden | 18.32× | ||
| 04 | Ginseng | Health | 17.77× | ||
| 05 | Toaster | Home & Garden | 15.59× | ||
| 06 | Diet soda | Food & Beverages | 12.65× | ||
| 07 | Bed and breakfast | Travel & Leisure | 11.70× | ||
| 08 | Yelp | Internet & Social Media | 11.21× | ||
| 09 | Stadt-Parfümerie Pieper | Shopping | 8.76× | ||
| 10 | Toast | Food & Beverages | 7.09× | ||
| 11 | Lotus (American band) | Music & Radio | 6.91× | ||
| 12 | Bee Gees | Music & Radio | 5.35× | ||
| 13 | Gluten | Health | 5.20× | ||
| 14 | Vitamin D | Health | 2.64× | ||
| 15 | Virus | Health | 2.49× | ||
| 16 | Supernaturals | Health | 2.49× | ||
| 17 | Wellness (alternative medicine) | Health | 2.31× | ||
| 18 | QVC | Movies & TV | 1.94× | ||
| 19 | Organic food | Food & Beverages | 1.55× | ||
| 20 | Deichmann | Shopping | 1.53× |
Personality of the Turmeric audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.33× | |
| Mindfulness | BALANCE | 1.21× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.82× |
Frequently asked questions
How many fans does Turmeric have in Germany?
Turmeric has an estimated audience of 1,061,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turmeric fans?
75.4% of Turmeric fans are female, 24.6% are male, with an average age of 44.7 years.
Which brands do Turmeric fans like most?
Turmeric fans show strongest brand affinity for Bed and breakfast (11.7×), Rice cooker (18.32×), and Lunch box (18.96×) over the country average.
Where do Turmeric fans live in Germany?
Turmeric fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Turmeric fans also like?
Beyond Turmeric itself, the audience over-indexes on Rice cooker (18.32×), Lunch box (18.96×), Ginseng (17.77×), and Toaster (15.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Turmeric audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turmeric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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