Rascasse Audience Intelligence

Yelp Audience in Germany

A data profile of the people who buy, follow and care about Yelp in Germany — modelled from more than twelve digital signal sources. Yelp has an estimated audience of 249,750 people in Germany.

#5among Search engine in Germany#646among Website / Newspaper / Magazine in Germany#253in Internet & Social Media

The average Yelp fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bauhaus, CEWE FOTOBUCH, Howl's Moving Castle (film), with strongest over-indexing on Bauhaus (3.53× the country average).

Demographically, the Yelp audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yelp fan in Germany is more male, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bauhaus.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yelp profile in Germany.

Audience size
250K
in Germany
Gender
44.5%♀
55.5% male
Age
37.5
average years
Country rank
#19673
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Yelp

44.5% are female, 55.5% are male, average age 37.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Yelp audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age37.5
Estimated audience size249,750
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Yelp audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Yelp audience comes from Germany.

Worldwide audience distribution share by country for Yelp
CountryShare
United States62.3%
China4.5%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yelp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yelp fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.17×
02Berlin~10K1.14×
03Hamburg~6K1.08×
04Nordrhein-Westfalen~50K1.06×
05Rheinland-Pfalz~10K1.02×
06Schleswig-Holstein~9K1.01×
07Thüringen~6K1.00×
08Bayern~40K0.99×
09Niedersachsen~20K0.99×
10Bremen~2K0.99×
11Baden-Württemberg~30K0.98×
12Sachsen~10K0.96×
13Saarland~3K0.94×
14Brandenburg~7K0.92×
15Sachsen-Anhalt~6K0.92×
16Mecklenburg-Vorpommern~4K0.89×
Fig. 06

Affinity by region

Affinity by region — Yelp, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yelp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yelp audience
#·InterestCategoryAffinity×
01smitten kitchenFood & Beverages25.50×
02Howl's Moving Castle (film)Movies & TV19.13×
03Fried chicken restaurantFood & Beverages17.62×
04Cantonese cuisineFood & Beverages14.12×
05CEWE FOTOBUCHInternet & Social Media12.99×
06PENTAGONMusic & Radio11.78×
07Safeway Inc.Shopping6.83×
08Free shippingShopping6.71×
09InsecticideHome & Garden6.37×
10Pig farmingPolitics & Society6.31×
11Node.jsTechnology & Electronics5.23×
12SnackingFood & Beverages5.09×
13LiveMusic & Radio4.77×
14BofrostFood & Beverages4.76×
15GoldiesFood & Beverages4.54×
16B.IMusic & Radio4.30×
17BauhausShopping3.53×
18Fishing reelSports2.59×
19TedoxShopping1.90×
20Mobile phonesTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yelp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yelp audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.57×
Community OrientationOPEN1.33×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yelp audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yelp have in Germany?

Yelp has an estimated audience of 249,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yelp fans?

44.5% of Yelp fans are female, 55.5% are male, with an average age of 37.5 years.

03

Which brands do Yelp fans like most?

Yelp fans show strongest brand affinity for Bauhaus (3.53×), CEWE FOTOBUCH (12.99×), and Howl's Moving Castle (film) (19.13×) over the country average.

04

Where do Yelp fans live in Germany?

Yelp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yelp fans also like?

Beyond Yelp itself, the audience over-indexes on CEWE FOTOBUCH (12.99×), Howl's Moving Castle (film) (19.13×), Fried chicken restaurant (17.62×), and Cantonese cuisine (14.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Search engine audiences in Germany

See Yelp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yelp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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