Yelp Audience in Germany
Yelp has an estimated audience of 234,562 people in Germany. 44.5% are female, 55.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, CEWE FOTOBUCH, Howl's Moving Castle (film), Fried chicken restaurant, Cantonese cuisine.
The average Yelp fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, CEWE FOTOBUCH, Howl's Moving Castle (film), with strongest over-indexing on Bauhaus (3.53× the country average). Demographically, the Yelp audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of Yelp fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 37.5 |
| Estimated audience size | 234,562 |
Audience persona
The typical Yelp fan in Germany is more male, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,049 | 1.07× |
| Bayern | 38,740 | 1.03× |
| Baden-Württemberg | 31,893 | 1× |
| Niedersachsen | 23,017 | 1.01× |
| Hessen | 21,219 | 1.19× |
| Berlin | 11,936 | 1.14× |
| Rheinland-Pfalz | 11,823 | 1.01× |
| Sachsen | 11,470 | 1× |
| Schleswig-Holstein | 8,397 | 1× |
| Brandenburg | 6,603 | 0.91× |
| Hamburg | 5,976 | 1.13× |
| Thüringen | 5,681 | 0.95× |
| Sachsen-Anhalt | 5,469 | 0.9× |
| Mecklenburg-Vorpommern | 3,947 | 0.88× |
| Saarland | 2,519 | 0.87× |
| Bremen | 1,859 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 3.53× | Shopping |
| CEWE FOTOBUCH | 12.99× | Internet & Social Media |
| Howl's Moving Castle (film) | 19.13× | Movies & TV |
| Fried chicken restaurant | 17.62× | Food & Beverages |
| Cantonese cuisine | 14.12× | Food & Beverages |
| Node.js | 5.23× | Technology & Electronics |
| PENTAGON | 11.78× | Music & Radio |
| Bofrost | 4.76× | Food & Beverages |
| Snacking | 5.09× | Food & Beverages |
| Goldies | 4.54× | Food & Beverages |
| Mobile phones | 1.54× | Technology & Electronics |
| BigBang 빅뱅 | 14.15× | Music & Radio |
| Live | 4.77× | Music & Radio |
| smitten kitchen | 25.5× | Food & Beverages |
| Free shipping | 6.71× | Shopping |
| Pig farming | 6.31× | Politics & Society |
| Insecticide | 6.37× | Home & Garden |
| Safeway Inc. | 6.83× | Shopping |
| Fishing reel | 2.59× | Sports |
| Burgermeister | 4.43× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.95 |
| Community Orientation | OPEN | 2.66 |
| Indulgence | JOY | 1.55 |
| Early Adopter Mentality | POWER | 1.29 |
| Convenience Orientation | PREMIUM | 1.27 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.2% |
| China | 4.6% |
| Canada | 2.6% |
See Yelp audiences in other countries
More Search engine audiences in Germany
- Google (12,603,128)
- Ecosia (2,045,898)
- DuckDuckGo (1,558,534)
- PubMed (1,010,059)
- Naver (189,849)
Frequently asked questions
How many fans does Yelp have in Germany?
Yelp has an estimated audience of 234,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yelp fans?
44.5% of Yelp fans are female, 55.5% are male, with an average age of 37.5 years.
Which brands do Yelp fans like most?
Yelp fans show strongest brand affinity for Bauhaus (3.53×), CEWE FOTOBUCH (12.99×), and Howl's Moving Castle (film) (19.13×) over the country average.
Where do Yelp fans live in Germany?
Yelp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,049), Bayern (reach 38,740), and Baden-Württemberg (reach 31,893). These three regions account for the largest share of the active audience.
What other brands do Yelp fans also like?
Beyond Yelp itself, the audience over-indexes on CEWE FOTOBUCH (12.99×), Howl's Moving Castle (film) (19.13×), Fried chicken restaurant (17.62×), and Cantonese cuisine (14.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yelp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.