Snacking Audience in Germany
Snacking has an estimated audience of 2,140,834 people in Germany. 61.8% are female, 38.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Online shopping, Design, Beauty.
The average Snacking fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Online shopping, with strongest over-indexing on Borussia Dortmund (1.79× the country average). Demographically, the Snacking audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Snacking fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.5 |
| Estimated audience size | 2,140,834 |
Audience persona
The typical Snacking fan in Germany is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,973 | 1.11× |
| Bayern | 345,695 | 1× |
| Baden-Württemberg | 324,099 | 1.11× |
| Niedersachsen | 238,124 | 1.15× |
| Hessen | 187,779 | 1.15× |
| Rheinland-Pfalz | 118,668 | 1.11× |
| Berlin | 102,955 | 1.08× |
| Sachsen | 96,012 | 0.91× |
| Schleswig-Holstein | 70,431 | 0.92× |
| Brandenburg | 55,666 | 0.84× |
| Hamburg | 53,387 | 1.1× |
| Thüringen | 44,775 | 0.82× |
| Sachsen-Anhalt | 42,542 | 0.77× |
| Mecklenburg-Vorpommern | 32,983 | 0.81× |
| Saarland | 27,524 | 1.05× |
| Bremen | 19,916 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.79× | Sports |
| Shopping | 1.85× | Shopping |
| Online shopping | 1.88× | Shopping |
| Design | 1.87× | Home & Garden |
| Beauty | 1.88× | Beauty & Wellness |
| REWE | 2.32× | Shopping |
| Family | 2.08× | Kids & Family |
| Business | 1.86× | Business & Career |
| 1.89× | Internet & Social Media | |
| Cooking | 2.04× | Food & Beverages |
| Kaufland | 2.25× | Shopping |
| Cosmetics | 2.09× | Beauty & Wellness |
| YouTube | 1.9× | Movies & TV |
| Physical fitness | 1.93× | Sports |
| Germany | 1.56× | Travel & Leisure |
| Discount stores | 1.92× | Shopping |
| Netto Marken-Discount | 2.17× | Shopping |
| Hotels | 2.07× | Travel & Leisure |
| Current events | 1.92× | Arts & Culture |
| Fitness and wellness | 1.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.99 |
| Convenience Orientation | PREMIUM | 2.35 |
| Indulgence | JOY | 2.23 |
| Healthy Lifestyle | BALANCE | 1.88 |
| Sports Activity | POWER | 1.83 |
| Early Adopter Mentality | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.0% |
| Mexico | 4.2% |
See Snacking audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snacking have in Germany?
Snacking has an estimated audience of 2,140,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snacking fans?
61.8% of Snacking fans are female, 38.2% are male, with an average age of 40.5 years.
Which brands do Snacking fans like most?
Snacking fans show strongest brand affinity for Borussia Dortmund (1.79×), Shopping (1.85×), and Online shopping (1.88×) over the country average.
Where do Snacking fans live in Germany?
Snacking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,973), Bayern (reach 345,695), and Baden-Württemberg (reach 324,099). These three regions account for the largest share of the active audience.
What other brands do Snacking fans also like?
Beyond Snacking itself, the audience over-indexes on Shopping (1.85×), Online shopping (1.88×), Design (1.87×), and Beauty (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.