Rascasse Audience Intelligence

Snacking Audience in United States

A data profile of the people who buy, follow and care about Snacking in United States — modelled from more than twelve digital signal sources. Snacking has an estimated audience of 20,523,122 people in United States.

#1089among Topic in United States#137in Food & Beverages

The average Snacking fan in United States is 41.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Snack food, Wendy's, Subway, with strongest over-indexing on Snack food (2.25× the country average).

Demographically, the Snacking audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snacking fan in United States is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Snack food.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snacking profile in United States.

Audience size
20.5M
in United States
Gender
56.9%♀
43.1% male
Age
41.1
average years
Country rank
#1590
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snacking fans

56.9% are female, 43.1% are male, average age 41.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Snacking audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.1
Estimated audience size20,523,122
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Snacking audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Snacking audience comes from United States.

Worldwide audience distribution share by country for Snacking
CountryShare
United States31.0%
United Kingdom6.0%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snacking audience in United States is strongest.

Fig. 05

Top regions by affinity

Snacking fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.50×
02Louisiana~300K1.28×
03Oklahoma~300K1.23×
04Arkansas~200K1.23×
05Georgia~800K1.22×
06Mississippi~200K1.19×
07Kansas~200K1.18×
08Indiana~400K1.17×
09Nebraska~100K1.16×
10Alabama~300K1.15×
11North Dakota~50K1.15×
12Arizona~500K1.13×
13Missouri~400K1.12×
14South Carolina~300K1.11×
15California~2.5M1.08×
16North Carolina~700K1.08×
17New Mexico~100K1.08×
18Kentucky~300K1.07×
19Michigan~600K1.03×
20Nevada~200K1.03×
21South Dakota~50K1.03×
22Iowa~200K1.02×
23Virginia~500K1.00×
24Tennessee~400K1.00×
25Utah~200K0.99×
26Illinois~700K0.98×
27Ohio~600K0.98×
28Maryland~300K0.98×
29Pennsylvania~700K0.96×
30Florida~1.5M0.95×
31Wisconsin~300K0.95×
32West Virginia~90K0.95×
33Delaware~50K0.95×
34Washington~400K0.94×
35Minnesota~300K0.94×
36New York~1M0.93×
37Connecticut~200K0.92×
38Hawaii~80K0.92×
39Idaho~90K0.91×
40Oregon~200K0.90×
41New Jersey~500K0.88×
42Massachusetts~300K0.86×
43Rhode Island~60K0.85×
44Colorado~300K0.82×
45Wyoming~20K0.82×
46New Hampshire~60K0.79×
47Maine~60K0.79×
48Alaska~30K0.79×
49Washington, District of Columbia~50K0.76×
50Montana~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Snacking, United States
0.73×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snacking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snacking audience
#·InterestCategoryAffinity×
01Snack foodFood & Beverages2.25×
02Five BelowShopping1.88×
03Wendy'sFood & Beverages1.87×
04SubwayFood & Beverages1.76×
05Panera BreadFood & Beverages1.75×
06Taco BellFood & Beverages1.69×
07WingstopFood & Beverages1.67×
08ChocolateFood & Beverages1.66×
09Popeyes Louisiana KitchenFood & Beverages1.63×
10Dollar TreeShopping1.62×
11CheeseFood & Beverages1.60×
12Chick-fil-AFood & Beverages1.59×
13verizonTechnology & Electronics1.59×
14Texas RoadhouseFood & Beverages1.57×
15SugarFood & Beverages1.57×
16KrogerFood & Beverages1.55×
17In-N-Out BurgerFood & Beverages1.55×
18Dollar GeneralShopping1.54×
19WalgreensShopping1.54×
20NutrientFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snacking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snacking audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
ExtroversionTHRILL1.29×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snacking audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.96×
SpiritualityBALANCE0.97×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snacking have in United States?

Snacking has an estimated audience of 20,523,122 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Snacking fans?

56.9% of Snacking fans are female, 43.1% are male, with an average age of 41.1 years.

03

Which brands do Snacking fans like most?

Snacking fans show strongest brand affinity for Snack food (2.25×), Wendy's (1.87×), and Subway (1.76×) over the country average.

04

Where do Snacking fans live in United States?

Snacking fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Snacking fans also like?

Beyond Snacking itself, the audience over-indexes on Wendy's (1.87×), Subway (1.76×), Taco Bell (1.69×), and Chick-fil-A (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Snacking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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