Snack food Audience in United States

Snack food logo

Snack food has an estimated audience of 41,971,802 people in United States. 60.6% are female, 39.4% are male, average age 38.6. Top regions: Texas, California, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Dollar General, Google Drive, Hobby Lobby, Aldi.

The average Snack food fan in United States is 38.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Dollar General, Google Drive, with strongest over-indexing on Yahoo!奇摩名人娛樂 (2.15× the country average). Demographically, the Snack food audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Food type

Demographics of Snack food fans

Demographic split for Snack food audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.6
Estimated audience size41,971,802

Audience persona

The typical Snack food fan in United States is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Snack food in United States
RegionReachAffinity
Texas3,301,6410.92×
California2,822,5530.61×
Florida1,618,5790.57×
New York1,497,0160.64×
Ohio1,455,0551.13×
North Carolina1,319,5331.04×
Illinois1,299,2760.93×
Georgia1,276,7630.99×
Pennsylvania1,276,3370.9×
Michigan1,180,0311.08×
Missouri1,159,6641.71×
Tennessee1,116,5171.33×
Indiana1,080,0711.41×
Virginia990,7580.97×
Kentucky820,9891.56×
Washington811,9390.96×
Oklahoma806,9801.73×
Alabama752,2361.28×
Wisconsin733,3431.16×
South Carolina695,8961.1×
Arizona616,0330.72×
Kansas595,2911.8×
Minnesota583,9940.97×
Colorado578,0930.87×
Arkansas549,2681.59×
New Jersey544,5120.51×
Iowa544,5121.57×
Maryland536,7030.74×
Massachusetts521,6120.63×
Oregon490,4501.02×
Utah454,2811.21×
Louisiana450,9270.83×
Mississippi361,8491.05×
Nebraska332,1161.58×
Connecticut284,2380.68×
Idaho271,5111.29×
West Virginia268,1451.37×
Nevada257,8050.64×
Maine142,1440.95×
New Mexico134,0410.64×
New Hampshire110,4710.67×
South Dakota109,0631.12×
Montana108,4490.93×
Hawaii80,9230.45×
North Dakota80,6260.94×
Alaska72,7650.81×
Vermont68,1050.92×
Washington, District of Columbia66,5550.53×
Rhode Island63,6290.48×
Delaware62,0100.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snack food audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂2.15×Internet & Social Media
Dollar General1.68×Shopping
Google Drive1.77×Technology & Electronics
Hobby Lobby1.65×Home & Garden
Aldi1.66×Shopping
Snacking2.86×Food & Beverages
LabCorp2.43×Health
Savannah Guthrie2.46×Movies & TV
Dollar Tree1.58×Shopping
Scooby-Doo1.95×Movies & TV
Marshalls1.56×Fashion & Accessoires
Concurrent Versions System1.53×Technology & Electronics
Kroger1.53×Food & Beverages
CVS Pharmacy1.52×Shopping
Cookie1.53×Food & Beverages
Five Below1.68×Shopping
Menards1.52×Home & Garden
Bob Evans (musician)3.05×Music & Radio
Little Caesars1.53×Food & Beverages
Publix1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snack food audience
TraitClusterScore
Convenience OrientationPREMIUM1.31
ExtroversionTHRILL1.19
IndulgenceJOY1.18
Family OrientationCONSERVATISM1.17
Price SensitivityPREMIUM1.16
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Snack food
CountryShare
United States20.0%
Japan7.8%
Brazil5.1%

See Snack food audiences in other countries

More Food type audiences in United States

Frequently asked questions

How many fans does Snack food have in United States?

Snack food has an estimated audience of 41,971,802 people in United States, concentrated in Texas and California.

What is the gender split and age of Snack food fans?

60.6% of Snack food fans are female, 39.4% are male, with an average age of 38.6 years.

Which brands do Snack food fans like most?

Snack food fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.15×), Dollar General (1.68×), and Google Drive (1.77×) over the country average.

Where do Snack food fans live in United States?

Snack food fans in United States are most concentrated in Texas (reach 3,301,641), California (reach 2,822,553), and Florida (reach 1,618,579). These three regions account for the largest share of the active audience.

What other brands do Snack food fans also like?

Beyond Snack food itself, the audience over-indexes on Dollar General (1.68×), Google Drive (1.77×), Hobby Lobby (1.65×), and Aldi (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.