Rascasse Audience Intelligence

Snack food Audience in United States

A data profile of the people who buy, follow and care about Snack food in United States — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 41,971,802 people in United States.

#385among Topic in United States#51in Food & Beverages

The average Snack food fan in United States is 38.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dollar General, Google Drive, Hobby Lobby, with strongest over-indexing on Dollar General (1.68× the country average).

Demographically, the Snack food audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snack food fan in United States is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dollar General.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snack food profile in United States.

Audience size
42M
in United States
Gender
60.6%♀
39.4% male
Age
38.6
average years
Country rank
#533
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snack food fans

60.6% are female, 39.4% are male, average age 38.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Snack food audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.6
Estimated audience size41,971,802
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Snack food audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Snack food audience comes from United States.

Worldwide audience distribution share by country for Snack food
CountryShare
United States20.0%
Japan7.8%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snack food audience in United States is strongest.

Fig. 05

Top regions by affinity

Snack food fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~500K1.63×
02Missouri~1M1.54×
03Oklahoma~700K1.54×
04Kentucky~800K1.48×
05Arkansas~500K1.41×
06Nebraska~300K1.35×
07Indiana~1M1.33×
08Iowa~500K1.33×
09West Virginia~200K1.24×
10Tennessee~1M1.23×
11Alabama~700K1.22×
12Idaho~200K1.17×
13Wisconsin~700K1.13×
14Utah~400K1.12×
15South Carolina~700K1.10×
16Ohio~1.5M1.05×
17Michigan~1M1.05×
18South Dakota~100K1.05×
19Mississippi~400K1.02×
20Montana~100K1.02×
21North Dakota~90K1.02×
22North Carolina~1.5M1.01×
23Maine~200K1.01×
24Alaska~90K0.99×
25Vermont~70K0.98×
26Georgia~1.5M0.97×
27Oregon~500K0.97×
28Washington~800K0.96×
29Virginia~1M0.94×
30Minnesota~600K0.93×
31Pennsylvania~1.5M0.92×
32New Hampshire~200K0.91×
33Delaware~100K0.90×
34Illinois~1M0.89×
35Colorado~600K0.88×
36Rhode Island~100K0.88×
37Louisiana~500K0.86×
38New Mexico~200K0.86×
39Hawaii~200K0.86×
40Washington, District of Columbia~100K0.84×
41Texas~3M0.82×
42Connecticut~300K0.81×
43Arizona~700K0.79×
44Nevada~300K0.78×
45Maryland~600K0.77×
46Massachusetts~600K0.71×
47New York~1.5M0.65×
48Florida~2M0.62×
49New Jersey~700K0.62×
50California~3M0.60×
Fig. 06

Affinity by region

Affinity by region — Snack food, United States
0.60×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snack food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snack food audience
#·InterestCategoryAffinity×
01Bob Evans (musician)Music & Radio3.05×
02SnackingFood & Beverages2.86×
03Savannah GuthrieMovies & TV2.46×
04LabCorpHealth2.43×
05Scooby-DooMovies & TV1.95×
06Nancy MacePolitics & Society1.91×
07Google DriveTechnology & Electronics1.77×
08Dollar GeneralShopping1.68×
09Five BelowShopping1.68×
10Culver'sFood & Beverages1.68×
11AldiShopping1.66×
12Hobby LobbyHome & Garden1.65×
13Dollar TreeShopping1.58×
14MarshallsFashion & Accessoires1.56×
15Concurrent Versions SystemTechnology & Electronics1.53×
16KrogerFood & Beverages1.53×
17CookieFood & Beverages1.53×
18Little CaesarsFood & Beverages1.53×
19CVS PharmacyShopping1.52×
20MenardsHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snack food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snack food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
IndulgenceJOY1.40×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snack food audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.86×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snack food have in United States?

Snack food has an estimated audience of 41,971,802 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Snack food fans?

60.6% of Snack food fans are female, 39.4% are male, with an average age of 38.6 years.

03

Which brands do Snack food fans like most?

Snack food fans show strongest brand affinity for Dollar General (1.68×), Google Drive (1.77×), and Hobby Lobby (1.65×) over the country average.

04

Where do Snack food fans live in United States?

Snack food fans in United States are most concentrated in Texas (reach ~3M), California (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Snack food fans also like?

Beyond Snack food itself, the audience over-indexes on Google Drive (1.77×), Hobby Lobby (1.65×), Aldi (1.66×), and Savannah Guthrie (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Snack food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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