Snack food Audience in Mexico
Snack food has an estimated audience of 4,599,387 people in Mexico. 56.7% are female, 43.3% are male, average age 30.5. Top brand affinities: Cheesecake, Nachos, Convenience food, Parmigiano-Reggiano, À la carte.
Top brand affinities include Cheesecake, Nachos, Convenience food, with strongest over-indexing on Cheesecake (1.57× the country average). Demographically, the Snack food audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic · Subtype: Food type
Demographics of Snack food fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 30.5 |
| Estimated audience size | 4,599,387 |
Audience persona
The typical Snack food fan in Mexico is more female, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Cheesecake.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cheesecake | 1.57× | Food & Beverages |
| Nachos | 1.52× | Food & Beverages |
| Convenience food | 1.77× | Food & Beverages |
| Parmigiano-Reggiano | 1.5× | Food & Beverages |
| À la carte | 1.61× | Food & Beverages |
| Beetroot | 1.67× | Food & Beverages |
| Chopped (TV series) | 1.56× | Movies & TV |
| Gravy | 1.56× | Food & Beverages |
| Jerky | 1.63× | Food & Beverages |
| Rapeseed | 1.59× | Home & Garden |
| Ganache | 1.59× | Food & Beverages |
| Picadillo | 1.52× | Food & Beverages |
| World Water Day | 1.71× | Home & Garden |
| Eggnog | 1.66× | Food & Beverages |
| Tequila Sunrise (cocktail) | 1.52× | Food & Beverages |
| Sex on the Beach | 1.72× | Food & Beverages |
| Big Boss Man (wrestler) | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.39 |
| Travelling | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.16 |
| Need for Security | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.05 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
See Snack food audiences in other countries
More Food type audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.