A data profile of the people who buy, follow and care about Snack food in Mexico — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 4,599,387 people in Mexico.
Snack food has an estimated audience of 4,599,387 people in Mexico. 56.7% are female, 43.3% are male, average age 30.5. Top brand affinities: Cheesecake, Nachos, Convenience food, Parmigiano-Reggiano, À la carte.
Top brand affinities include Cheesecake, Nachos, Convenience food, with strongest over-indexing on Cheesecake (1.57× the country average).
Demographically, the Snack food audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Snack food fan in Mexico is more female, around 30.5 years old, with strong Creativity tendencies and a notable affinity for Cheesecake.
The key figures that characterise the Snack food profile in Mexico.
56.7% are female, 43.3% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 30.5 |
| Estimated audience size | 4,599,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Snack food audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 1.77× | ||
| 02 | Sex on the Beach | Food & Beverages | 1.72× | ||
| 03 | World Water Day | Home & Garden | 1.71× | ||
| 04 | Beetroot | Food & Beverages | 1.67× | ||
| 05 | Eggnog | Food & Beverages | 1.66× | ||
| 06 | Jerky | Food & Beverages | 1.63× | ||
| 07 | À la carte | Food & Beverages | 1.61× | ||
| 08 | Rapeseed | Home & Garden | 1.59× | ||
| 09 | Ganache | Food & Beverages | 1.59× | ||
| 10 | Big Boss Man (wrestler) | Sports | 1.59× | ||
| 11 | Cheesecake | Food & Beverages | 1.57× | ||
| 12 | Chopped (TV series) | Movies & TV | 1.56× | ||
| 13 | Gravy | Food & Beverages | 1.56× | ||
| 14 | Nachos | Food & Beverages | 1.52× | ||
| 15 | Picadillo | Food & Beverages | 1.52× | ||
| 16 | Tequila Sunrise (cocktail) | Food & Beverages | 1.52× | ||
| 17 | Parmigiano-Reggiano | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.03× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Extroversion | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Career Orientation | POWER | 0.61× | |
| Quality Awareness | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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