A data profile of the people who buy, follow and care about Snack food in Canada — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 4,592,171 people in Canada.
The average Snack food fan in Canada is 38.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Snacking, Réseau des sports, with strongest over-indexing on Tim Horton (1.84× the country average).
Demographically, the Snack food audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Snack food fan in Canada is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Snack food profile in Canada.
59.6% are female, 40.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 38.0 |
| Estimated audience size | 4,592,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Snack food audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
Where the Snack food audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.08× | |
| 02 | Saskatchewan | ~200K | 1.07× | |
| 03 | Prince Edward Island | ~20K | 1.06× | |
| 04 | British Columbia | ~700K | 1.03× | |
| 05 | Nova Scotia | ~100K | 1.03× | |
| 06 | Ontario | ~2M | 1.01× | |
| 07 | Alberta | ~600K | 1.00× | |
| 08 | Manitoba | ~200K | 1.00× | |
| 09 | Newfoundland and Labrador | ~70K | 0.99× | |
| 10 | Quebec | ~700K | 0.64× |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snacking | Food & Beverages | 3.72× | ||
| 02 | Hypermarket | Shopping | 2.18× | ||
| 03 | Jean Coutu Group | Shopping | 2.04× | ||
| 04 | Convenience store | Food & Beverages | 1.91× | ||
| 05 | Giant Tiger | Shopping | 1.87× | ||
| 06 | Tim Horton | Sports | 1.84× | ||
| 07 | TVA nouvelles | Movies & TV | 1.80× | ||
| 08 | SAQ | Food & Beverages | 1.80× | ||
| 09 | Loto-Québec | Games | 1.79× | ||
| 10 | Candy | Food & Beverages | 1.78× | ||
| 11 | Cookie | Food & Beverages | 1.73× | ||
| 12 | Flavor | Food & Beverages | 1.72× | ||
| 13 | Dairy Queen | Food & Beverages | 1.70× | ||
| 14 | Réseau des sports | Sports | 1.66× | ||
| 15 | Reitmans | Fashion & Accessoires | 1.65× | ||
| 16 | Dish (food) | Food & Beverages | 1.63× | ||
| 17 | Sobeys | Food & Beverages | 1.61× | ||
| 18 | Circle K | Shopping | 1.60× | ||
| 19 | Supermarket | Shopping | 1.54× | ||
| 20 | Grocery store | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.09× | |
| Individualism | JOY | 1.52× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| Convenience Orientation | PREMIUM | 1.01× |
Snack food has an estimated audience of 4,592,171 people in Canada, concentrated in Ontario and Quebec.
59.6% of Snack food fans are female, 40.4% are male, with an average age of 38.0 years.
Snack food fans show strongest brand affinity for Tim Horton (1.84×), Snacking (3.72×), and Réseau des sports (1.66×) over the country average.
Snack food fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~700K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Snack food itself, the audience over-indexes on Snacking (3.72×), Réseau des sports (1.66×), Loto-Québec (1.79×), and TVA nouvelles (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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