Snack food Audience in Canada
Snack food has an estimated audience of 4,592,171 people in Canada. 59.6% are female, 40.4% are male, average age 38.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, Snacking, Réseau des sports, Loto-Québec, TVA nouvelles.
The average Snack food fan in Canada is 38.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, Snacking, Réseau des sports, with strongest over-indexing on Tim Horton (1.84× the country average). Demographically, the Snack food audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Snack food fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 38.0 |
| Estimated audience size | 4,592,171 |
Audience persona
The typical Snack food fan in Canada is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,951,952 | 1.01× |
| Quebec | 708,204 | 0.64× |
| British Columbia | 705,057 | 1.03× |
| Alberta | 568,978 | 1.0× |
| Manitoba | 172,545 | 1.0× |
| Saskatchewan | 155,771 | 1.07× |
| Nova Scotia | 140,343 | 1.03× |
| New Brunswick | 114,328 | 1.08× |
| Newfoundland and Labrador | 68,959 | 0.99× |
| Prince Edward Island | 23,878 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.84× | Sports |
| Snacking | 3.72× | Food & Beverages |
| Réseau des sports | 1.66× | Sports |
| Loto-Québec | 1.79× | Games |
| TVA nouvelles | 1.8× | Movies & TV |
| Giant Tiger | 1.87× | Shopping |
| Grocery store | 1.53× | Food & Beverages |
| Supermarket | 1.54× | Shopping |
| Cookie | 1.73× | Food & Beverages |
| Dish (food) | 1.63× | Food & Beverages |
| SAQ | 1.8× | Food & Beverages |
| Jean Coutu Group | 2.04× | Shopping |
| Dairy Queen | 1.7× | Food & Beverages |
| Reitmans | 1.65× | Fashion & Accessoires |
| Circle K | 1.6× | Shopping |
| Candy | 1.78× | Food & Beverages |
| Flavor | 1.72× | Food & Beverages |
| Hypermarket | 2.18× | Shopping |
| Sobeys | 1.61× | Food & Beverages |
| Convenience store | 1.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Individualism | JOY | 1.52 |
| Career Orientation | POWER | 1.26 |
| Patriotism | CONSERVATISM | 1.25 |
| Travelling | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
See Snack food audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Snack food have in Canada?
Snack food has an estimated audience of 4,592,171 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Snack food fans?
59.6% of Snack food fans are female, 40.4% are male, with an average age of 38.0 years.
Which brands do Snack food fans like most?
Snack food fans show strongest brand affinity for Tim Horton (1.84×), Snacking (3.72×), and Réseau des sports (1.66×) over the country average.
Where do Snack food fans live in Canada?
Snack food fans in Canada are most concentrated in Ontario (reach 1,951,952), Quebec (reach 708,204), and British Columbia (reach 705,057). These three regions account for the largest share of the active audience.
What other brands do Snack food fans also like?
Beyond Snack food itself, the audience over-indexes on Snacking (3.72×), Réseau des sports (1.66×), Loto-Québec (1.79×), and TVA nouvelles (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.