Snack food Audience in Germany
Snack food has an estimated audience of 6,865,592 people in Germany. 60.1% are female, 39.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Tagesschau, Gala, QVC, Bonprix, Fressnapf.
The average Snack food fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Tagesschau, Gala, QVC, with strongest over-indexing on Tagesschau (1.67× the country average). Demographically, the Snack food audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Food type
Demographics of Snack food fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.4 |
| Estimated audience size | 6,865,592 |
Audience persona
The typical Snack food fan in Germany is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,904,530 | 1.27× |
| Bayern | 920,412 | 0.83× |
| Niedersachsen | 769,959 | 1.15× |
| Baden-Württemberg | 695,442 | 0.74× |
| Hessen | 398,242 | 0.76× |
| Sachsen | 387,589 | 1.15× |
| Berlin | 373,292 | 1.22× |
| Rheinland-Pfalz | 284,275 | 0.83× |
| Schleswig-Holstein | 267,097 | 1.08× |
| Brandenburg | 234,890 | 1.1× |
| Hamburg | 184,761 | 1.19× |
| Thüringen | 176,256 | 1.01× |
| Sachsen-Anhalt | 175,428 | 0.99× |
| Mecklenburg-Vorpommern | 150,019 | 1.14× |
| Bremen | 61,353 | 1.04× |
| Saarland | 40,972 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.67× | Movies & TV |
| Gala | 1.75× | News |
| QVC | 2.09× | Movies & TV |
| Bonprix | 1.91× | Shopping |
| Fressnapf | 2.11× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.85× | Movies & TV |
| Let's Dance (German TV series) | 1.79× | Movies & TV |
| Tchibo | 1.75× | Shopping |
| Ernsting's family | 2.04× | Shopping |
| Wetter.de | 1.8× | Home & Garden |
| Roland Kaiser | 1.79× | Music & Radio |
| Schlager music | 1.59× | Music & Radio |
| Thermomix | 2.07× | Home & Garden |
| Storm of Love | 1.87× | Movies & TV |
| GMX Mail | 1.71× | Internet & Social Media |
| Florian Silbereisen | 1.63× | Music & Radio |
| Shop Apotheke | 1.53× | Shopping |
| Baby food | 1.55× | Kids & Family |
| Diane Keaton | 1.97× | Movies & TV |
| In aller Freundschaft | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.37 |
| Indulgence | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.05 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
See Snack food audiences in other countries
More Food type audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snack food have in Germany?
Snack food has an estimated audience of 6,865,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snack food fans?
60.1% of Snack food fans are female, 39.9% are male, with an average age of 38.4 years.
Which brands do Snack food fans like most?
Snack food fans show strongest brand affinity for Tagesschau (1.67×), Gala (1.75×), and QVC (2.09×) over the country average.
Where do Snack food fans live in Germany?
Snack food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,904,530), Bayern (reach 920,412), and Niedersachsen (reach 769,959). These three regions account for the largest share of the active audience.
What other brands do Snack food fans also like?
Beyond Snack food itself, the audience over-indexes on Gala (1.75×), QVC (2.09×), Bonprix (1.91×), and Fressnapf (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.