Bonprix Audience in Germany
Bonprix has an estimated audience of 8,956,970 people in Germany. 81.4% are female, 18.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Rossmann, Home Office, Saving, Höxter.
The average Bonprix fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Rossmann, Home Office, with strongest over-indexing on Gil Ofarim (5.03× the country average). Demographically, the Bonprix audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Bonprix fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 40.4 |
| Estimated audience size | 8,956,970 |
Audience persona
The typical Bonprix fan in Germany is more female, around 40.4 years old, with strong Creativity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,934,834 | 0.99× |
| Bayern | 1,411,984 | 0.98× |
| Baden-Württemberg | 1,193,222 | 0.98× |
| Niedersachsen | 960,883 | 1.1× |
| Hessen | 547,675 | 0.8× |
| Sachsen | 521,959 | 1.19× |
| Rheinland-Pfalz | 487,945 | 1.09× |
| Schleswig-Holstein | 330,271 | 1.03× |
| Sachsen-Anhalt | 326,183 | 1.41× |
| Brandenburg | 323,369 | 1.16× |
| Thüringen | 298,496 | 1.31× |
| Berlin | 229,038 | 0.57× |
| Mecklenburg-Vorpommern | 195,962 | 1.15× |
| Hamburg | 115,212 | 0.57× |
| Saarland | 109,926 | 1× |
| Bremen | 52,294 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.03× | Music & Radio |
| Rossmann | 2.07× | Shopping |
| Home Office | 2.36× | Business & Career |
| Saving | 1.62× | Business & Career |
| Höxter | 9.72× | Travel & Leisure |
| Jack White | 1.86× | Movies & TV |
| Time (magazine) | 1.79× | News |
| Information sensitivity | 4.31× | Technology & Electronics |
| Mothercare | 1.56× | Kids & Family |
| Liberace | 4.06× | Music & Radio |
| Picnic | 2.39× | Kids & Family |
| Ireen Sheer | 1.78× | Music & Radio |
| Jacob Tremblay | 2.93× | Movies & TV |
| Homesteading | 3.83× | Home & Garden |
| Jersey (fabric) | 2.99× | Fashion & Accessoires |
| Fantasy Earth: Zero | 3.79× | Games |
| Buddy – The Buddy Holly Story | 2.76× | Music & Radio |
| De Buyer | 5.7× | Home & Garden |
| Clare of Assisi | 10.81× | Politics & Society |
| Esra Erol | 2.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.02 |
| DIY Mentality | THRILL | 0.99 |
| Convenience Orientation | PREMIUM | 0.98 |
| Design Affinity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.2% |
| Netherlands | 7.2% |
| France | 6.3% |
See Bonprix audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Bonprix have in Germany?
Bonprix has an estimated audience of 8,956,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bonprix fans?
81.4% of Bonprix fans are female, 18.6% are male, with an average age of 40.4 years.
Which brands do Bonprix fans like most?
Bonprix fans show strongest brand affinity for Gil Ofarim (5.03×), Rossmann (2.07×), and Home Office (2.36×) over the country average.
Where do Bonprix fans live in Germany?
Bonprix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,934,834), Bayern (reach 1,411,984), and Baden-Württemberg (reach 1,193,222). These three regions account for the largest share of the active audience.
What other brands do Bonprix fans also like?
Beyond Bonprix itself, the audience over-indexes on Rossmann (2.07×), Home Office (2.36×), Saving (1.62×), and Höxter (9.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonprix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.