Bonprix Audience in Germany
Bonprix has an estimated audience of 8,956,970 people in Germany. 81.4% are female, 18.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Onet.pl, RTL Television, BAUR, Ernsting's family, C&A.
The average Bonprix fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Onet.pl, RTL Television, BAUR, with strongest over-indexing on Onet.pl (10.09× the country average). Demographically, the Bonprix audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Bonprix fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 40.4 |
| Estimated audience size | 8,956,970 |
Audience persona
The typical Bonprix fan in Germany is more female, around 40.4 years old, with strong Creativity tendencies and a notable affinity for Onet.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,934,834 | 0.99× |
| Bayern | 1,411,984 | 0.98× |
| Baden-Württemberg | 1,193,222 | 0.98× |
| Niedersachsen | 960,883 | 1.1× |
| Hessen | 547,675 | 0.8× |
| Sachsen | 521,959 | 1.19× |
| Rheinland-Pfalz | 487,945 | 1.09× |
| Schleswig-Holstein | 330,271 | 1.03× |
| Sachsen-Anhalt | 326,183 | 1.41× |
| Brandenburg | 323,369 | 1.16× |
| Thüringen | 298,496 | 1.31× |
| Berlin | 229,038 | 0.57× |
| Mecklenburg-Vorpommern | 195,962 | 1.15× |
| Hamburg | 115,212 | 0.57× |
| Saarland | 109,926 | 1× |
| Bremen | 52,294 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onet.pl | 10.09× | News |
| RTL Television | 3.86× | Movies & TV |
| BAUR | 5.09× | Shopping |
| Ernsting's family | 4.2× | Shopping |
| C&A | 2.97× | Shopping |
| Bertolt Brecht | 10.46× | Literature |
| Deichmann | 2.35× | Shopping |
| H&M | 1.9× | Shopping |
| Allegro (auction website) | 5.89× | Shopping |
| REWE | 1.77× | Shopping |
| Ariana Grande | 3.95× | Music & Radio |
| Obi (store) | 1.61× | Shopping |
| Andreas Bourani | 10.81× | Music & Radio |
| Lidl | 1.62× | Shopping |
| Tchibo | 2.35× | Shopping |
| Philips | 3.27× | Technology & Electronics |
| Western Union | 3.05× | Business & Career |
| Gute Zeiten, schlechte Zeiten | 2.36× | Movies & TV |
| ICloud | 3.61× | Technology & Electronics |
| Wetter.com | 1.8× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.02 |
| DIY Mentality | THRILL | 0.99 |
| Convenience Orientation | PREMIUM | 0.98 |
| Design Affinity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.2% |
| Netherlands | 7.2% |
| France | 6.3% |
See Bonprix audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Bonprix have in Germany?
Bonprix has an estimated audience of 8,956,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bonprix fans?
81.4% of Bonprix fans are female, 18.6% are male, with an average age of 40.4 years.
Which brands do Bonprix fans like most?
Bonprix fans show strongest brand affinity for Onet.pl (10.09×), RTL Television (3.86×), and BAUR (5.09×) over the country average.
Where do Bonprix fans live in Germany?
Bonprix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,934,834), Bayern (reach 1,411,984), and Baden-Württemberg (reach 1,193,222). These three regions account for the largest share of the active audience.
What other brands do Bonprix fans also like?
Beyond Bonprix itself, the audience over-indexes on RTL Television (3.86×), BAUR (5.09×), Ernsting's family (4.2×), and C&A (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonprix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.