Rascasse Audience Intelligence

Ulla Popken Target Market in Germany

A data profile of the people who buy, follow and care about Ulla Popken in Germany — modelled from more than twelve digital signal sources. Ulla Popken has an estimated audience of 4,337,372 people in Germany.

#1among Plus size clothing in Germany#160among Brand in Germany#64in Fashion & Accessoires

The average Ulla Popken fan in Germany is 47.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include sheego, Zizzi, Tankini, with strongest over-indexing on sheego (18.88× the country average).

Demographically, the Ulla Popken audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ulla Popken fan in Germany is more female, around 47.7 years old, with strong Creativity tendencies and a notable affinity for sheego.

Category: Fashion & Accessoires · Type: Brand · Subtype: Plus size clothing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulla Popken profile in Germany.

Audience size
4.3M
in Germany
Gender
93.6%♀
6.4% male
Age
47.7
average years
Country rank
#1330
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ulla Popken

93.6% are female, 6.4% are male, average age 47.7.

Fig. 02

Gender split

93.6%
Female
6.4%
Male
Demographic split for Ulla Popken audience in Germany
MetricValue
Female93.6%
Male6.4%
Average age47.7
Estimated audience size4,337,372
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Ulla Popken audience in Germany
Age bracketShare%
16-194%
20-299%
30-3918%
40-4932%
50+36%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Ulla Popken audience comes from Germany.

Worldwide audience distribution share by country for Ulla Popken
CountryShare
Germany55.0%
France7.5%
Netherlands7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulla Popken audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ulla Popken customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.44×
02Niedersachsen~600K1.42×
03Nordrhein-Westfalen~1M1.24×
04Rheinland-Pfalz~300K1.22×
05Bremen~40K1.14×
06Saarland~50K1.05×
07Mecklenburg-Vorpommern~80K0.97×
08Sachsen-Anhalt~100K0.96×
09Hessen~300K0.94×
10Bayern~600K0.90×
11Baden-Württemberg~500K0.90×
12Thüringen~90K0.87×
13Brandenburg~100K0.86×
14Hamburg~80K0.81×
15Sachsen~100K0.72×
16Berlin~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Ulla Popken, Germany
0.56×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulla Popken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulla Popken audience
#·InterestCategoryAffinity×
01ZizziFood & Beverages26.52×
02TankiniFashion & Accessoires22.57×
03sheegoFashion & Accessoires18.88×
04Curvy ClothingFashion & Accessoires17.43×
05Moroccan cuisineFood & Beverages16.06×
06TunicFashion & Accessoires10.06×
07SlackerMovies & TV7.97×
08Street OneFashion & Accessoires6.02×
09Plus-size clothingFashion & Accessoires5.90×
10BonprixShopping5.66×
11Ernsting's familyShopping5.50×
12QVCMovies & TV5.36×
13In aller FreundschaftMovies & TV4.95×
14Storm of LoveMovies & TV4.94×
15C&AShopping4.40×
16Roland KaiserMusic & Radio4.07×
17TchiboShopping4.03×
18Let's Dance (German TV series)Movies & TV3.58×
19Obi (store)Shopping2.08×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulla Popken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulla Popken audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.58×
Pet OwnershipJOY1.46×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulla Popken audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.42×
PatriotismCONSERVATISM0.46×
Career OrientationPOWER0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ulla Popken's target market in Germany?

Ulla Popken's target market in Germany covers an estimated 4,337,372 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ulla Popken customers?

93.6% of the Ulla Popken audience are female, 6.4% are male, with an average age of 47.7 years.

03

Which brands do Ulla Popken fans like most?

Ulla Popken fans show strongest brand affinity for sheego (18.88×), Zizzi (26.52×), and Tankini (22.57×) over the country average.

04

Where do Ulla Popken fans live in Germany?

Ulla Popken fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Niedersachsen (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ulla Popken fans also like?

Beyond Ulla Popken itself, the audience over-indexes on Zizzi (26.52×), Tankini (22.57×), Curvy Clothing (17.43×), and Bonprix (5.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plus size clothing audiences in Germany

See Ulla Popken audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ulla Popken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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