Ulla Popken Audience in Germany
Ulla Popken has an estimated audience of 4,184,235 people in Germany. 93.6% are female, 6.4% are male, average age 47.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: sheego, Zizzi, Tankini, Curvy Clothing, Bonprix.
The average Ulla Popken fan in Germany is 47.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include sheego, Zizzi, Tankini, with strongest over-indexing on sheego (18.88× the country average). Demographically, the Ulla Popken audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Plus size clothing
Demographics of Ulla Popken fans
| Metric | Value |
|---|---|
| Female | 93.6% |
| Male | 6.4% |
| Average age | 47.7 |
| Estimated audience size | 4,184,235 |
Audience persona
The typical Ulla Popken fan in Germany is more female, around 47.7 years old, with strong Creativity tendencies and a notable affinity for sheego.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,168,452 | 1.28× |
| Bayern | 615,428 | 0.92× |
| Niedersachsen | 587,123 | 1.44× |
| Baden-Württemberg | 530,304 | 0.93× |
| Hessen | 308,660 | 0.97× |
| Rheinland-Pfalz | 252,447 | 1.2× |
| Schleswig-Holstein | 216,211 | 1.44× |
| Sachsen | 146,894 | 0.72× |
| Brandenburg | 111,400 | 0.86× |
| Berlin | 110,492 | 0.59× |
| Sachsen-Anhalt | 100,897 | 0.93× |
| Thüringen | 91,123 | 0.85× |
| Hamburg | 77,844 | 0.82× |
| Mecklenburg-Vorpommern | 73,473 | 0.92× |
| Saarland | 52,103 | 1.01× |
| Bremen | 39,960 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| sheego | 18.88× | Fashion & Accessoires |
| Zizzi | 26.52× | Food & Beverages |
| Tankini | 22.57× | Fashion & Accessoires |
| Curvy Clothing | 17.43× | Fashion & Accessoires |
| Bonprix | 5.66× | Shopping |
| QVC | 5.36× | Movies & TV |
| Ernsting's family | 5.5× | Shopping |
| C&A | 4.4× | Shopping |
| Street One | 6.02× | Fashion & Accessoires |
| Gala | 3.3× | News |
| Tchibo | 4.03× | Shopping |
| Storm of Love | 4.94× | Movies & TV |
| Roland Kaiser | 4.07× | Music & Radio |
| Let's Dance (German TV series) | 3.58× | Movies & TV |
| In aller Freundschaft | 4.95× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Obi (store) | 2.08× | Shopping |
| Tunic | 10.06× | Fashion & Accessoires |
| Moroccan cuisine | 16.06× | Food & Beverages |
| Plus-size clothing | 5.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.52 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Community Orientation | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.5% |
| France | 7.4% |
| Netherlands | 7.3% |
See Ulla Popken audiences in other countries
More Plus size clothing audiences in Germany
- sheego (1,240,887)
- Kiyonna Clothing - Stylish Plus Size Women's Apparel (1,392)
- Avenue Plus Size Clothing (455)
- Woman Within (56)
- Roaman's (51)
Frequently asked questions
How many fans does Ulla Popken have in Germany?
Ulla Popken has an estimated audience of 4,184,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ulla Popken fans?
93.6% of Ulla Popken fans are female, 6.4% are male, with an average age of 47.7 years.
Which brands do Ulla Popken fans like most?
Ulla Popken fans show strongest brand affinity for sheego (18.88×), Zizzi (26.52×), and Tankini (22.57×) over the country average.
Where do Ulla Popken fans live in Germany?
Ulla Popken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,168,452), Bayern (reach 615,428), and Niedersachsen (reach 587,123). These three regions account for the largest share of the active audience.
What other brands do Ulla Popken fans also like?
Beyond Ulla Popken itself, the audience over-indexes on Zizzi (26.52×), Tankini (22.57×), Curvy Clothing (17.43×), and Bonprix (5.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ulla Popken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.