sheego Audience in Germany
sheego has an estimated audience of 700,701 people in Germany. 98.7% are female, 1.3% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ulla Popken, Plus-size clothing, Deichmann, Tchibo, Bonprix.
The average sheego fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ulla Popken, Plus-size clothing, Deichmann, with strongest over-indexing on Ulla Popken (12.15× the country average). Demographically, the sheego audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Plus size clothing
Demographics of sheego fans
| Metric | Value |
|---|---|
| Female | 98.7% |
| Male | 1.3% |
| Average age | 46.6 |
| Estimated audience size | 700,701 |
Audience persona
The typical sheego fan in Germany is more female, around 46.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Ulla Popken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,578 | 1.1× |
| Bayern | 212,156 | 1.06× |
| Baden-Württemberg | 173,801 | 1.03× |
| Niedersachsen | 170,926 | 1.42× |
| Hessen | 88,988 | 0.94× |
| Rheinland-Pfalz | 79,779 | 1.28× |
| Schleswig-Holstein | 57,168 | 1.28× |
| Sachsen | 55,998 | 0.92× |
| Brandenburg | 35,552 | 0.92× |
| Sachsen-Anhalt | 33,633 | 1.05× |
| Thüringen | 33,486 | 1.06× |
| Berlin | 28,000 | 0.5× |
| Mecklenburg-Vorpommern | 25,364 | 1.07× |
| Hamburg | 16,861 | 0.6× |
| Saarland | 14,472 | 0.95× |
| Bremen | 8,550 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulla Popken | 12.15× | Fashion & Accessoires |
| Plus-size clothing | 11.92× | Fashion & Accessoires |
| Deichmann | 4.23× | Shopping |
| Tchibo | 4.92× | Shopping |
| Bonprix | 4.9× | Shopping |
| Ernsting's family | 5.83× | Shopping |
| Lieferando.de | 3.76× | Food & Beverages |
| REWE | 3.22× | Shopping |
| C&A | 4.51× | Shopping |
| QVC | 4.97× | Movies & TV |
| Obi (store) | 2.97× | Shopping |
| Gala | 3.3× | News |
| Plus Size Fashion | 13.66× | Fashion & Accessoires |
| IKEA | 2.71× | Home & Garden |
| H&M | 2.62× | Shopping |
| Lingerie | 3.89× | Fashion & Accessoires |
| ImmoScout24 | 2.81× | Home & Garden |
| Commerzbank | 2.81× | Business & Career |
| Therapy | 3.35× | Health |
| Lidl | 2.43× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Creativity | OPEN | 1.27 |
| Community Orientation | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.4% |
| United States | 2.5% |
| China | 0.7% |
See sheego audiences in other countries
More Plus size clothing audiences in Germany
- Ulla Popken (4,184,236)
- Kiyonna Clothing - Stylish Plus Size Women's Apparel (1,392)
- Avenue Plus Size Clothing (455)
- Woman Within (56)
- Roaman's (51)
Frequently asked questions
How many fans does sheego have in Germany?
sheego has an estimated audience of 700,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of sheego fans?
98.7% of sheego fans are female, 1.3% are male, with an average age of 46.6 years.
Which brands do sheego fans like most?
sheego fans show strongest brand affinity for Ulla Popken (12.15×), Plus-size clothing (11.92×), and Deichmann (4.23×) over the country average.
Where do sheego fans live in Germany?
sheego fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,578), Bayern (reach 212,156), and Baden-Württemberg (reach 173,801). These three regions account for the largest share of the active audience.
What other brands do sheego fans also like?
Beyond sheego itself, the audience over-indexes on Plus-size clothing (11.92×), Deichmann (4.23×), Tchibo (4.92×), and Bonprix (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for sheego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.