Plus Size Fashion Audience in Germany
Plus Size Fashion has an estimated audience of 773,493 people in Germany. 69.4% are female, 30.6% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Novak Djokovic, sheego, Onet.pl, Krampus (film), JACK & JONES.
The average Plus Size Fashion fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Novak Djokovic, sheego, Onet.pl, with strongest over-indexing on Novak Djokovic (11.3× the country average). Demographically, the Plus Size Fashion audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Plus Size Fashion fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 33.1 |
| Estimated audience size | 773,493 |
Audience persona
The typical Plus Size Fashion fan in Germany is more female, around 33.1 years old, with strong Individualism tendencies and a notable affinity for Novak Djokovic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,104 | 0.73× |
| Bayern | 87,850 | 0.71× |
| Baden-Württemberg | 75,017 | 0.71× |
| Niedersachsen | 58,123 | 0.77× |
| Hessen | 40,622 | 0.69× |
| Berlin | 32,583 | 0.94× |
| Rheinland-Pfalz | 28,289 | 0.73× |
| Schleswig-Holstein | 24,228 | 0.87× |
| Brandenburg | 23,253 | 0.97× |
| Sachsen | 20,140 | 0.53× |
| Thüringen | 19,375 | 0.98× |
| Sachsen-Anhalt | 18,816 | 0.94× |
| Saarland | 17,235 | 1.81× |
| Mecklenburg-Vorpommern | 17,194 | 1.16× |
| Bremen | 16,913 | 2.56× |
| Hamburg | 15,460 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Novak Djokovic | 11.3× | Sports |
| sheego | 14.76× | Fashion & Accessoires |
| Onet.pl | 10.4× | News |
| Krampus (film) | 20× | Movies & TV |
| JACK & JONES | 20× | Fashion & Accessoires |
| Ulla Popken | 5.81× | Fashion & Accessoires |
| Plus-size clothing | 7.41× | Fashion & Accessoires |
| Indeed.com | 3.52× | Business & Career |
| Sun tanning | 8.15× | Beauty & Wellness |
| Banana Republic | 10.97× | Fashion & Accessoires |
| Christopher Walken | 16.53× | Movies & TV |
| Blic | 7.94× | News |
| Beverly Hills Cop | 17.61× | Movies & TV |
| Property finder | 3.76× | Home & Garden |
| ICloud | 4.68× | Technology & Electronics |
| Migros | 9.9× | Shopping |
| Jelena Karleuša | 22.85× | Music & Radio |
| Baby food | 3.14× | Kids & Family |
| Hunter × Hunter | 7.43× | Literature |
| Roblox | 6.11× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.74 |
| Travelling | THRILL | 1.66 |
| Price Sensitivity | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.51 |
| Mindfulness | BALANCE | 1.37 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 7.4% |
| Japan | 7.2% |
See Plus Size Fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plus Size Fashion have in Germany?
Plus Size Fashion has an estimated audience of 773,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plus Size Fashion fans?
69.4% of Plus Size Fashion fans are female, 30.6% are male, with an average age of 33.1 years.
Which brands do Plus Size Fashion fans like most?
Plus Size Fashion fans show strongest brand affinity for Novak Djokovic (11.3×), sheego (14.76×), and Onet.pl (10.4×) over the country average.
Where do Plus Size Fashion fans live in Germany?
Plus Size Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,104), Bayern (reach 87,850), and Baden-Württemberg (reach 75,017). These three regions account for the largest share of the active audience.
What other brands do Plus Size Fashion fans also like?
Beyond Plus Size Fashion itself, the audience over-indexes on sheego (14.76×), Onet.pl (10.4×), Krampus (film) (20×), and JACK & JONES (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plus Size Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.