Rascasse Audience Intelligence

Plus Size Fashion Audience in Germany

A data profile of the people who buy, follow and care about Plus Size Fashion in Germany — modelled from more than twelve digital signal sources. Plus Size Fashion has an estimated audience of 773,493 people in Germany.

#3667among Topic in Germany#424in Fashion & Accessoires

The average Plus Size Fashion fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Novak Djokovic, Magic Mike, sheego, with strongest over-indexing on Novak Djokovic (13.06× the country average).

Demographically, the Plus Size Fashion audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plus Size Fashion fan in Germany is more female, around 33.1 years old, with strong Individualism tendencies and a notable affinity for Novak Djokovic.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus Size Fashion profile in Germany.

Audience size
773K
in Germany
Gender
69.4%♀
30.6% male
Age
33.1
average years
Country rank
#8133
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plus Size Fashion fans

69.4% are female, 30.6% are male, average age 33.1.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Plus Size Fashion audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age33.1
Estimated audience size773,493
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Plus Size Fashion audience in Germany
Age bracketShare%
16-1932%
20-2925%
30-3920%
40-4916%
50+7%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Plus Size Fashion audience comes from Germany.

Worldwide audience distribution share by country for Plus Size Fashion
CountryShare
United States26.9%
Brazil7.4%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus Size Fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plus Size Fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.33×
02Saarland~10K1.25×
03Mecklenburg-Vorpommern~20K1.05×
04Thüringen~20K1.01×
05Sachsen-Anhalt~20K1.00×
06Brandenburg~20K0.99×
07Schleswig-Holstein~30K0.97×
08Hamburg~20K0.96×
09Berlin~30K0.94×
10Rheinland-Pfalz~40K0.92×
11Niedersachsen~70K0.87×
12Sachsen~30K0.87×
13Hessen~50K0.85×
14Baden-Württemberg~90K0.82×
15Nordrhein-Westfalen~100K0.79×
16Bayern~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Plus Size Fashion, Germany
0.79×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus Size Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus Size Fashion audience
#·InterestCategoryAffinity×
01Jelena KarleušaMusic & Radio25.34×
02Magic MikeMovies & TV20.00×
03Krampus (film)Movies & TV20.00×
04Beverly Hills CopMovies & TV20.00×
05Christopher WalkenMovies & TV19.25×
06Playa del CarmenTravel & Leisure18.09×
07sheegoFashion & Accessoires13.66×
08Novak DjokovicSports13.06×
09Ric FlairSports12.76×
10MigrosShopping11.07×
11Bubble ShooterGames10.72×
12BlicNews9.93×
13Banana RepublicFashion & Accessoires9.65×
14Jutarnji listNews8.74×
15Onet.plNews7.32×
16Plus-size clothingFashion & Accessoires6.96×
17ShellacBeauty & Wellness6.21×
18Ulla PopkenFashion & Accessoires6.02×
19Curly HairBeauty & Wellness5.36×
20Indeed.comBusiness & Career3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus Size Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plus Size Fashion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.98×
TravellingTHRILL1.79×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plus Size Fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
PatriotismCONSERVATISM0.92×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plus Size Fashion have in Germany?

Plus Size Fashion has an estimated audience of 773,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plus Size Fashion fans?

69.4% of Plus Size Fashion fans are female, 30.6% are male, with an average age of 33.1 years.

03

Which brands do Plus Size Fashion fans like most?

Plus Size Fashion fans show strongest brand affinity for Novak Djokovic (13.06×), Magic Mike (20×), and sheego (13.66×) over the country average.

04

Where do Plus Size Fashion fans live in Germany?

Plus Size Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Plus Size Fashion fans also like?

Beyond Plus Size Fashion itself, the audience over-indexes on Magic Mike (20×), sheego (13.66×), Krampus (film) (20×), and Ulla Popken (6.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Plus Size Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plus Size Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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