Krampus (film) Audience in Germany

Krampus (film) logo

Krampus (film) has an estimated audience of 465,775 people in Germany. 54.9% are female, 45.1% are male, average age 29.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Shall We Dance? (2004 film), Piranha 3D, Jaden, 6LACK, Wolf Creek (film).

The average Krampus (film) fan in Germany is 29.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Shall We Dance? (2004 film), Piranha 3D, Jaden, with strongest over-indexing on Shall We Dance? (2004 film) (513.23× the country average). Demographically, the Krampus (film) audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Krampus (film) fans

Demographic split for Krampus (film) audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age29.8
Estimated audience size465,775

Audience persona

The typical Krampus (film) fan in Germany is balanced, around 29.8 years old, with strong Tradition tendencies and a notable affinity for Shall We Dance? (2004 film).

Top regions in Germany

Top regions ranked by reach for Krampus (film) in Germany
RegionReachAffinity
Bayern115,9431.55×
Nordrhein-Westfalen91,1550.89×
Baden-Württemberg68,5671.08×
Niedersachsen40,9600.91×
Hessen33,0390.93×
Sachsen30,9681.36×
Rheinland-Pfalz21,0390.9×
Berlin20,6030.99×
Brandenburg14,8821.03×
Thüringen14,0881.19×
Schleswig-Holstein13,9330.83×
Sachsen-Anhalt11,4300.95×
Hamburg9,7240.92×
Mecklenburg-Vorpommern8,1460.92×
Saarland4,6140.81×
Bremen2,9980.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Krampus (film) audience
BrandAffinityCategory
Shall We Dance? (2004 film)513.23×Music & Radio
Piranha 3D411.65×Movies & TV
Jaden877.26×Music & Radio
6LACK877.26×Music & Radio
Wolf Creek (film)315.21×Movies & TV
Kongos110.15×Music & Radio
Silva242.42×Music & Radio
Sandy242.42×Music & Radio
Summer Walker205.83×Music & Radio
Cruzeiro Esporte Clube183.68×Sports
Miguel205.83×Music & Radio
Tory Lanez120.98×Fashion & Accessoires
Bryson Tiller205.83×Music & Radio
ONCE (cycling team)180.28×Sports
A Boogie wit da Hoodie321.04×Music & Radio
Ty Dolla Sign145.86×Music & Radio
Royal Republic114.97×Music & Radio
Wrong Turn50.44×Movies & TV
Maglore179.63×Music & Radio
Esporte Clube Vitória90.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Krampus (film) audience
TraitClusterScore
TraditionCONSERVATISM1.55
Early Adopter MentalityPOWER1.25
SustainabilityBALANCE1.23
Sports ActivityPOWER1.23
ExtroversionTHRILL1.22
PatriotismCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Krampus (film)
CountryShare
United States36.5%
Italy7.4%
Germany6.9%

See Krampus (film) audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does Krampus (film) have in Germany?

Krampus (film) has an estimated audience of 465,775 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Krampus (film) fans?

54.9% of Krampus (film) fans are female, 45.1% are male, with an average age of 29.8 years.

Which brands do Krampus (film) fans like most?

Krampus (film) fans show strongest brand affinity for Shall We Dance? (2004 film) (513.23×), Piranha 3D (411.65×), and Jaden (877.26×) over the country average.

Where do Krampus (film) fans live in Germany?

Krampus (film) fans in Germany are most concentrated in Bayern (reach 115,943), Nordrhein-Westfalen (reach 91,155), and Baden-Württemberg (reach 68,567). These three regions account for the largest share of the active audience.

What other brands do Krampus (film) fans also like?

Beyond Krampus (film) itself, the audience over-indexes on Piranha 3D (411.65×), Jaden (877.26×), 6LACK (877.26×), and Wolf Creek (film) (315.21×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Krampus (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.