Kongos Audience in Germany
Kongos has an estimated audience of 421,897 people in Germany. 52.0% are female, 48.0% are male, average age 34.3. Top brand affinities: Krampus (film), Aviva, Expert (company), José Carreras, Beck.
Top brand affinities include Krampus (film), Aviva, Expert (company), with strongest over-indexing on Krampus (film) (111.82× the country average). Demographically, the Kongos audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Kongos fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.3 |
| Estimated audience size | 421,897 |
Audience persona
The typical Kongos fan in Germany is balanced, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Krampus (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Krampus (film) | 111.82× | Movies & TV |
| Aviva | 272.77× | Business & Career |
| Expert (company) | 43.63× | Shopping |
| José Carreras | 64.29× | Music & Radio |
| Beck | 35.82× | Music & Radio |
| Die Antwoord | 75.88× | Music & Radio |
| Gary Moore | 65.03× | Music & Radio |
| Bride Wars | 86.75× | Movies & TV |
| Hot Water Music | 131.6× | Music & Radio |
| Anti-Flag | 128.81× | Music & Radio |
| Picture book | 7.8× | Literature |
| Hollywood Undead | 80.04× | Music & Radio |
| Placebo (band) | 33.18× | Music & Radio |
| Hors d'oeuvre | 23.12× | Food & Beverages |
| Cécile de France | 39.75× | Movies & TV |
| Bosse (musician) | 17.14× | Music & Radio |
| Skunk Anansie | 33.52× | Music & Radio |
| The Menzingers | 69.43× | Music & Radio |
| Satire | 5.84× | Literature |
| Kettcar | 22.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Urban Lifestyle | OPEN | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.9% |
| Poland | 12.4% |
| Brazil | 6.3% |
See Kongos audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kongos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.