Rascasse Audience Intelligence

Kongos Audience in Germany

A data profile of the people who buy, follow and care about Kongos in Germany — modelled from more than twelve digital signal sources. Kongos has an estimated audience of 656,290 people in Germany.

#80among Singer-songwriter in Germany#1610among Person in Germany#1031in Music & Radio

The average Kongos fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Krampus (film), Hollywood Undead, Aviva, with strongest over-indexing on Krampus (film) (110.15× the country average).

Demographically, the Kongos audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kongos fan in Germany is balanced, around 27.9 years old, with strong Tradition tendencies and a notable affinity for Krampus (film).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kongos profile in Germany.

Audience size
656K
in Germany
Gender
45.7%♀
54.3% male
Age
27.9
average years
Country rank
#9345
Person in Germany
Fig. 01

Search interest · 12-month trend

+204%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kongos fans

45.7% are female, 54.3% are male, average age 27.9.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Kongos audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age27.9
Estimated audience size656,290
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Kongos audience in Germany
Age bracketShare%
16-1946%
20-2928%
30-3920%
40-495%
50+1%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Kongos audience comes from Germany.

Worldwide audience distribution share by country for Kongos
CountryShare
Germany30.7%
Poland12.4%
Sweden7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kongos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kongos fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.21×
02Bremen~4K1.15×
03Baden-Württemberg~60K1.09×
04Bayern~70K1.08×
05Brandenburg~10K1.07×
06Hessen~30K1.06×
07Schleswig-Holstein~10K1.03×
08Hamburg~9K1.02×
09Niedersachsen~40K1.00×
10Berlin~20K1.00×
11Rheinland-Pfalz~20K0.99×
12Saarland~5K0.92×
13Thüringen~9K0.91×
14Sachsen~20K0.88×
15Mecklenburg-Vorpommern~7K0.86×
16Sachsen-Anhalt~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Kongos, Germany
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kongos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kongos audience
#·InterestCategoryAffinity×
01Hollywood UndeadMusic & Radio265.94×
02AvivaBusiness & Career228.02×
03Hot Water MusicMusic & Radio111.63×
04Krampus (film)Movies & TV110.15×
05Gary MooreMusic & Radio104.55×
06Die AntwoordMusic & Radio65.92×
07Bride WarsMovies & TV61.64×
08Cécile de FranceMovies & TV59.17×
09BeckMusic & Radio46.48×
10Expert (company)Shopping36.33×
11Franz Ferdinand (band)Music & Radio31.34×
12Hors d'oeuvreFood & Beverages26.84×
13KettcarMusic & Radio24.29×
14Bosse (musician)Music & Radio24.17×
15Die ÄrzteMusic & Radio22.47×
16MobyMusic & Radio21.72×
17Sportfreunde StillerMusic & Radio20.75×
18Sally FieldMovies & TV20.00×
19System of a DownMusic & Radio15.88×
20Picture bookLiterature7.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kongos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kongos audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
SustainabilityBALANCE1.50×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kongos audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Luxury OrientationPREMIUM0.79×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kongos have in Germany?

Kongos has an estimated audience of 656,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kongos fans?

45.7% of Kongos fans are female, 54.3% are male, with an average age of 27.9 years.

03

Which brands do Kongos fans like most?

Kongos fans show strongest brand affinity for Krampus (film) (110.15×), Hollywood Undead (265.94×), and Aviva (228.02×) over the country average.

04

Where do Kongos fans live in Germany?

Kongos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kongos fans also like?

Beyond Kongos itself, the audience over-indexes on Hollywood Undead (265.94×), Aviva (228.02×), Expert (company) (36.33×), and Beck (46.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Kongos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kongos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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