Kongos Audience in Germany
Kongos has an estimated audience of 421,897 people in Germany. 52.0% are female, 48.0% are male, average age 34.3. Top brand affinities: Dog breed, Clogging, KLIX (AM), Oliver Kahn, myDealZ.
Top brand affinities include Dog breed, Clogging, KLIX (AM), with strongest over-indexing on Dog breed (18.95× the country average). Demographically, the Kongos audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Kongos fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.3 |
| Estimated audience size | 421,897 |
Audience persona
The typical Kongos fan in Germany is balanced, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 18.95× | Pets & Animals |
| Clogging | 64.29× | Music & Radio |
| KLIX (AM) | 12.68× | Music & Radio |
| Oliver Kahn | 17.3× | Sports |
| myDealZ | 7.58× | Shopping |
| Progressive rock | 3.73× | Music & Radio |
| Hormones: The Series | 18.67× | Movies & TV |
| Celtic mythology | 11.33× | Arts & Culture |
| Jéssica Silva | 111.82× | Sports |
| KLOS | 27.09× | Music & Radio |
| Israel | 3.65× | Travel & Leisure |
| Goosebumps (film) | 16.19× | Movies & TV |
| Magazine (band) | 8.4× | Music & Radio |
| HomeExchange.com | 11.33× | Travel & Leisure |
| Vaani Kapoor | 39.81× | Movies & TV |
| Glencore | 17.14× | Business & Career |
| Home Delivery | 4.1× | Food & Beverages |
| The Bugaboos | 10.83× | Travel & Leisure |
| Bull riding | 9.04× | Sports |
| Moroccan riad | 7.49× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Urban Lifestyle | OPEN | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.9% |
| Poland | 12.4% |
| Brazil | 6.3% |
See Kongos audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kongos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.