Sportfreunde Stiller Audience in Germany
Sportfreunde Stiller has an estimated audience of 380,274 people in Germany. 54.3% are female, 45.7% are male, average age 37.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Lake, Scorpions (band), Beirut (band), Stars, Sam Fender.
The average Sportfreunde Stiller fan in Germany is 37.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Lake, Scorpions (band), Beirut (band), with strongest over-indexing on Lake (92.65× the country average). Demographically, the Sportfreunde Stiller audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Sportfreunde Stiller fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.0 |
| Estimated audience size | 380,274 |
Audience persona
The typical Sportfreunde Stiller fan in Germany is balanced, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 107,873 | 1.76× |
| Baden-Württemberg | 78,464 | 1.51× |
| Nordrhein-Westfalen | 55,447 | 0.67× |
| Niedersachsen | 37,496 | 1.02× |
| Hessen | 22,206 | 0.77× |
| Sachsen | 21,928 | 1.18× |
| Rheinland-Pfalz | 18,178 | 0.95× |
| Schleswig-Holstein | 14,409 | 1.06× |
| Berlin | 13,256 | 0.78× |
| Brandenburg | 11,884 | 1.01× |
| Thüringen | 10,570 | 1.09× |
| Sachsen-Anhalt | 9,273 | 0.94× |
| Hamburg | 8,280 | 0.96× |
| Mecklenburg-Vorpommern | 5,806 | 0.8× |
| Saarland | 3,527 | 0.76× |
| Bremen | 2,447 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lake | 92.65× | Music & Radio |
| Scorpions (band) | 20× | Music & Radio |
| Beirut (band) | 45.25× | Music & Radio |
| Stars | 27.04× | Music & Radio |
| Sam Fender | 81.18× | Music & Radio |
| Chartreuse | 38.51× | Music & Radio |
| Live | 20× | Music & Radio |
| Paolo Nutini | 104.95× | Music & Radio |
| Sharks | 22.35× | Music & Radio |
| John Deere (inventor) | 20× | Cars & Mobility |
| CSS | 39.33× | Music & Radio |
| Counting Crows | 82.64× | Music & Radio |
| Parquetry | 20× | Home & Garden |
| Noel Gallagher's High Flying Birds | 172.04× | Music & Radio |
| Animosity | 80.65× | Music & Radio |
| Wir sind Helden | 34.22× | Music & Radio |
| U.K. | 18.33× | Music & Radio |
| Beekeeping | 20× | Home & Garden |
| Private Function | 174.22× | Music & Radio |
| Wirtz | 6.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.3% |
| Austria | 11.1% |
| Switzerland | 3.7% |
See Sportfreunde Stiller audiences in other countries
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Frequently asked questions
How many fans does Sportfreunde Stiller have in Germany?
Sportfreunde Stiller has an estimated audience of 380,274 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Sportfreunde Stiller fans?
54.3% of Sportfreunde Stiller fans are female, 45.7% are male, with an average age of 37.0 years.
Which brands do Sportfreunde Stiller fans like most?
Sportfreunde Stiller fans show strongest brand affinity for Lake (92.65×), Scorpions (band) (20×), and Beirut (band) (45.25×) over the country average.
Where do Sportfreunde Stiller fans live in Germany?
Sportfreunde Stiller fans in Germany are most concentrated in Bayern (reach 107,873), Baden-Württemberg (reach 78,464), and Nordrhein-Westfalen (reach 55,447). These three regions account for the largest share of the active audience.
What other brands do Sportfreunde Stiller fans also like?
Beyond Sportfreunde Stiller itself, the audience over-indexes on Scorpions (band) (20×), Beirut (band) (45.25×), Stars (27.04×), and Sam Fender (81.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sportfreunde Stiller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.