A data profile of the people who buy, follow and care about Sportfreunde Stiller in Germany — modelled from more than twelve digital signal sources. Sportfreunde Stiller has an estimated audience of 622,099 people in Germany.
The average Sportfreunde Stiller fan in Germany is 37.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Lake, Scorpions (band), Beirut (band), with strongest over-indexing on Lake (92.65× the country average).
Demographically, the Sportfreunde Stiller audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sportfreunde Stiller fan in Germany is balanced, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Lake.
The key figures that characterise the Sportfreunde Stiller profile in Germany.
54.3% are female, 45.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.0 |
| Estimated audience size | 622,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 10% |
of the worldwide Sportfreunde Stiller audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.7% |
| Austria | 9.6% |
| Switzerland | 2.4% |
Where the Sportfreunde Stiller audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.71× | |
| 02 | Thüringen | ~10K | 1.40× | |
| 03 | Baden-Württemberg | ~70K | 1.31× | |
| 04 | Sachsen | ~20K | 1.20× | |
| 05 | Sachsen-Anhalt | ~10K | 1.03× | |
| 06 | Niedersachsen | ~40K | 1.02× | |
| 07 | Schleswig-Holstein | ~10K | 0.99× | |
| 08 | Brandenburg | ~10K | 0.96× | |
| 09 | Hamburg | ~8K | 0.92× | |
| 10 | Rheinland-Pfalz | ~20K | 0.91× | |
| 11 | Saarland | ~4K | 0.88× | |
| 12 | Mecklenburg-Vorpommern | ~6K | 0.85× | |
| 13 | Bremen | ~3K | 0.78× | |
| 14 | Hessen | ~20K | 0.75× | |
| 15 | Berlin | ~10K | 0.74× | |
| 16 | Nordrhein-Westfalen | ~60K | 0.73× |
The strongest cross-interests of the Sportfreunde Stiller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noel Gallagher's High Flying Birds | Music & Radio | 172.04× | ||
| 02 | Paolo Nutini | Music & Radio | 104.95× | ||
| 03 | Lake | Music & Radio | 92.65× | ||
| 04 | Counting Crows | Music & Radio | 82.64× | ||
| 05 | Sam Fender | Music & Radio | 81.18× | ||
| 06 | Animosity | Music & Radio | 80.65× | ||
| 07 | Beirut (band) | Music & Radio | 45.25× | ||
| 08 | CSS | Music & Radio | 39.33× | ||
| 09 | Chartreuse | Music & Radio | 38.51× | ||
| 10 | Therapy? | Music & Radio | 37.28× | ||
| 11 | Kovacs | Music & Radio | 34.23× | ||
| 12 | Stars | Music & Radio | 27.04× | ||
| 13 | Die Ärzte | Music & Radio | 23.04× | ||
| 14 | Sharks | Music & Radio | 22.35× | ||
| 15 | Scorpions (band) | Music & Radio | 20.00× | ||
| 16 | Live | Music & Radio | 20.00× | ||
| 17 | John Deere (inventor) | Cars & Mobility | 20.00× | ||
| 18 | Parquetry | Home & Garden | 20.00× | ||
| 19 | U.K. | Music & Radio | 18.33× | ||
| 20 | Foundation | Music & Radio | 11.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.69× | |
| Tradition | CONSERVATISM | 1.68× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.78× |
Sportfreunde Stiller has an estimated audience of 622,099 people in Germany, concentrated in Bayern and Baden-Württemberg.
54.3% of Sportfreunde Stiller fans are female, 45.7% are male, with an average age of 37.0 years.
Sportfreunde Stiller fans show strongest brand affinity for Lake (92.65×), Scorpions (band) (20×), and Beirut (band) (45.25×) over the country average.
Sportfreunde Stiller fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Sportfreunde Stiller itself, the audience over-indexes on Scorpions (band) (20×), Beirut (band) (45.25×), Sam Fender (81.18×), and Stars (27.04×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sportfreunde Stiller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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