CSS Audience in Germany
CSS has an estimated audience of 253,862 people in Germany. 42.1% are female, 57.9% are male, average age 39.5. Top brand affinities: Beck, Friendly Fires, ABC, Grimes (musician), Jeff Beck.
Top brand affinities include Beck, Friendly Fires, ABC, with strongest over-indexing on Beck (94.11× the country average). Demographically, the CSS audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of CSS fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 39.5 |
| Estimated audience size | 253,862 |
Audience persona
The typical CSS fan in Germany is more male, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Beck.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beck | 94.11× | Music & Radio |
| Friendly Fires | 225.73× | Music & Radio |
| ABC | 105.62× | Movies & TV |
| Grimes (musician) | 92.88× | Music & Radio |
| Jeff Beck | 98.46× | Music & Radio |
| RÜFÜS | 37.32× | Music & Radio |
| Ramallah | 76.01× | Travel & Leisure |
| Sugababes | 71.7× | Music & Radio |
| Dominik Eulberg | 136.59× | Music & Radio |
| Jack White | 22.18× | Movies & TV |
| The Byrds | 159× | Music & Radio |
| Elvis Costello | 100.88× | Music & Radio |
| Moby | 41.65× | Music & Radio |
| Eagles of Death Metal | 84.97× | Music & Radio |
| The Kills | 66.98× | Music & Radio |
| Sportfreunde Stiller | 38.38× | Music & Radio |
| Julian Casablancas | 110.2× | Music & Radio |
| Rod Stewart | 14.47× | Music & Radio |
| Madison Square Garden | 61.94× | Sports |
| Jamiroquai | 29.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.48 |
| Quality Awareness | PREMIUM | 1.47 |
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 15.7% |
| Japan | 15.2% |
| United States | 14.1% |
See CSS audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for CSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.