CSS Audience in Germany
CSS has an estimated audience of 253,862 people in Germany. 42.1% are female, 57.9% are male, average age 39.5. Top brand affinities: Oliver Kahn, Dog breed, Kotka, myDealZ, Jorma Kaukonen.
Top brand affinities include Oliver Kahn, Dog breed, Kotka, with strongest over-indexing on Oliver Kahn (38.38× the country average). Demographically, the CSS audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of CSS fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 39.5 |
| Estimated audience size | 253,862 |
Audience persona
The typical CSS fan in Germany is more male, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Oliver Kahn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 38.38× | Sports |
| Dog breed | 8.84× | Pets & Animals |
| Kotka | 97.44× | Travel & Leisure |
| myDealZ | 11.94× | Shopping |
| Jorma Kaukonen | 105.62× | Music & Radio |
| Magazine (band) | 17.15× | Music & Radio |
| Home construction | 3.28× | Home & Garden |
| Kotivinkki | 225.73× | News |
| The Bugaboos | 20× | Travel & Leisure |
| Khouribga | 39.44× | Travel & Leisure |
| Goosebumps (film) | 16.42× | Movies & TV |
| Home Delivery | 3.87× | Food & Beverages |
| Arthur Abraham | 13.34× | Sports |
| Max Pezzali | 33.13× | Music & Radio |
| Progressive rock | 1.88× | Music & Radio |
| Stay at Home Mum | 16.3× | Kids & Family |
| Korhogo | 80.54× | Travel & Leisure |
| Baiersbronn | 9.41× | Travel & Leisure |
| Guédelon Castle | 10.99× | Travel & Leisure |
| Anton Corbijn | 10.86× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.48 |
| Quality Awareness | PREMIUM | 1.47 |
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 15.7% |
| Japan | 15.2% |
| United States | 14.1% |
See CSS audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for CSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.