CSS Audience in Germany
A data profile of the people who buy, follow and care about CSS in Germany — modelled from more than twelve digital signal sources. CSS has an estimated audience of 222,558 people in Germany.
The average CSS fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Friendly Fires, RÜFÜS, Beck, with strongest over-indexing on Friendly Fires (279.31× the country average).
Demographically, the CSS audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical CSS fan in Germany is balanced, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Friendly Fires.
At a glance
The key figures that characterise the CSS profile in Germany.
Search interest · 12-month trend
Demographics of CSS fans
47.2% are female, 52.8% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.6 |
| Estimated audience size | 222,558 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide CSS audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 20.9% |
| Switzerland | 15.1% |
| United States | 13.0% |
Geography
Where the CSS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.42× | |
| 02 | Baden-Württemberg | ~40K | 1.29× | |
| 03 | Bremen | ~2K | 1.15× | |
| 04 | Berlin | ~10K | 1.13× | |
| 05 | Hamburg | ~6K | 1.07× | |
| 06 | Rheinland-Pfalz | ~10K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~50K | 1.05× | |
| 08 | Bayern | ~40K | 1.04× | |
| 09 | Niedersachsen | ~20K | 0.97× | |
| 10 | Sachsen | ~10K | 0.97× | |
| 11 | Schleswig-Holstein | ~8K | 0.97× | |
| 12 | Saarland | ~3K | 0.93× | |
| 13 | Thüringen | ~5K | 0.88× | |
| 14 | Brandenburg | ~6K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.76× | |
| 16 | Sachsen-Anhalt | ~5K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the CSS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scissor Sisters | Music & Radio | 285.71× | ||
| 02 | Friendly Fires | Music & Radio | 279.31× | ||
| 03 | Martin Solveig | Music & Radio | 244.83× | ||
| 04 | The Byrds | Music & Radio | 208.97× | ||
| 05 | Dominik Eulberg | Music & Radio | 137.54× | ||
| 06 | Madison Square Garden | Sports | 128.54× | ||
| 07 | ABC | Movies & TV | 107.13× | ||
| 08 | Ramallah | Travel & Leisure | 90.76× | ||
| 09 | James Milner | Sports | 87.04× | ||
| 10 | Jeff Beck | Music & Radio | 81.67× | ||
| 11 | Sugababes | Music & Radio | 81.43× | ||
| 12 | Die Antwoord | Music & Radio | 59.14× | ||
| 13 | Beck | Music & Radio | 55.56× | ||
| 14 | RÜFÜS | Music & Radio | 51.71× | ||
| 15 | Moby | Music & Radio | 49.75× | ||
| 16 | Franz Ferdinand (band) | Music & Radio | 48.34× | ||
| 17 | Die Ärzte | Music & Radio | 42.30× | ||
| 18 | Sportfreunde Stiller | Music & Radio | 39.33× | ||
| 19 | Rod Stewart | Music & Radio | 19.30× | ||
| 20 | Jack White | Movies & TV | 16.55× |
Personality of the CSS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.83× | |
| Tradition | CONSERVATISM | 1.81× | |
| Urban Lifestyle | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.77× | |
| Indulgence | JOY | 0.81× |
Frequently asked questions
How many fans does CSS have in Germany?
CSS has an estimated audience of 222,558 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of CSS fans?
47.2% of CSS fans are female, 52.8% are male, with an average age of 35.6 years.
Which brands do CSS fans like most?
CSS fans show strongest brand affinity for Friendly Fires (279.31×), RÜFÜS (51.71×), and Beck (55.56×) over the country average.
Where do CSS fans live in Germany?
CSS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do CSS fans also like?
Beyond CSS itself, the audience over-indexes on RÜFÜS (51.71×), Beck (55.56×), ABC (107.13×), and Ramallah (90.76×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for CSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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