A data profile of the people who buy, follow and care about RÜFÜS in Germany — modelled from more than twelve digital signal sources. RÜFÜS has an estimated audience of 1,339,834 people in Germany.
The average RÜFÜS fan in Germany is 29.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include RVG, Ultra Music, Roland Emmerich, with strongest over-indexing on RVG (135.18× the country average).
Demographically, the RÜFÜS audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical RÜFÜS fan in Germany is balanced, around 29.0 years old, with strong Convenience Orientation tendencies and a notable affinity for RVG.
The key figures that characterise the RÜFÜS profile in Germany.
54.7% are female, 45.3% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 29.0 |
| Estimated audience size | 1,339,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 100% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide RÜFÜS audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.1% |
| Brazil | 10.2% |
| Germany | 4.7% |
Where the RÜFÜS audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.13× | |
| 02 | Berlin | ~60K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.09× | |
| 04 | Thüringen | ~30K | 1.07× | |
| 05 | Niedersachsen | ~100K | 1.06× | |
| 06 | Bremen | ~10K | 1.05× | |
| 07 | Baden-Württemberg | ~200K | 1.04× | |
| 08 | Bayern | ~200K | 1.02× | |
| 09 | Rheinland-Pfalz | ~60K | 1.02× | |
| 10 | Sachsen | ~60K | 1.02× | |
| 11 | Schleswig-Holstein | ~50K | 1.02× | |
| 12 | Saarland | ~20K | 0.99× | |
| 13 | Brandenburg | ~40K | 0.97× | |
| 14 | Sachsen-Anhalt | ~30K | 0.95× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.84× | |
| 16 | Hamburg | ~20K | 0.81× |
The strongest cross-interests of the RÜFÜS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pnau | Music & Radio | 271.71× | ||
| 02 | Ultra Music | Music & Radio | 151.13× | ||
| 03 | SAFIA | Music & Radio | 147.86× | ||
| 04 | RVG | Music & Radio | 135.18× | ||
| 05 | Royel Otis | Music & Radio | 135.18× | ||
| 06 | Telenova | Music & Radio | 135.18× | ||
| 07 | Body Type | Music & Radio | 135.18× | ||
| 08 | Odette | Music & Radio | 135.18× | ||
| 09 | Mallrat | Music & Radio | 135.18× | ||
| 10 | Sebastian Ingrosso | Music & Radio | 109.78× | ||
| 11 | Montaigne | Music & Radio | 103.69× | ||
| 12 | Franquia | Travel & Leisure | 98.01× | ||
| 13 | Roland Emmerich | Movies & TV | 67.92× | ||
| 14 | Axwell | Music & Radio | 65.67× | ||
| 15 | CSS | Music & Radio | 51.71× | ||
| 16 | SNAILS | Music & Radio | 48.41× | ||
| 17 | Beyond The Black | Music & Radio | 31.51× | ||
| 18 | Film director | Movies & TV | 18.09× | ||
| 19 | Kurt Cobain | Music & Radio | 16.32× | ||
| 20 | Wind Rose | Music & Radio | 14.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.46× | |
| Luxury Orientation | PREMIUM | 1.32× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.70× | |
| Extroversion | THRILL | 0.70× |
RÜFÜS has an estimated audience of 1,339,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
54.7% of RÜFÜS fans are female, 45.3% are male, with an average age of 29.0 years.
RÜFÜS fans show strongest brand affinity for RVG (135.18×), Ultra Music (151.13×), and Roland Emmerich (67.92×) over the country average.
RÜFÜS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond RÜFÜS itself, the audience over-indexes on Ultra Music (151.13×), Roland Emmerich (67.92×), Royel Otis (135.18×), and Franquia (98.01×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for RÜFÜS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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