Fun Audience in Germany

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Fun has an estimated audience of 6,044,686 people in Germany. 55.6% are female, 44.4% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Time (magazine), Home Delivery, Esra Erol, Ireen Sheer.

The average Fun fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Time (magazine), Home Delivery, with strongest over-indexing on Goes (1.52× the country average). Demographically, the Fun audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Band

Demographics of Fun fans

Demographic split for Fun audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age37.1
Estimated audience size6,044,686

Audience persona

The typical Fun fan in Germany is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.

Top regions in Germany

Top regions ranked by reach for Fun in Germany
RegionReachAffinity
Nordrhein-Westfalen1,383,6141.05×
Bayern1,055,8421.09×
Baden-Württemberg758,3610.92×
Hessen654,3241.42×
Niedersachsen546,9030.93×
Berlin342,4621.27×
Rheinland-Pfalz293,5620.97×
Brandenburg244,1611.3×
Sachsen234,5370.79×
Schleswig-Holstein209,2300.96×
Thüringen133,6510.87×
Hamburg130,7970.96×
Sachsen-Anhalt127,2480.81×
Mecklenburg-Vorpommern107,7980.93×
Saarland62,8830.85×
Bremen45,6430.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fun audience
BrandAffinityCategory
Goes1.52×Travel & Leisure
Time (magazine)1.51×News
Home Delivery1.74×Food & Beverages
Esra Erol3.39×Movies & TV
Ireen Sheer1.59×Music & Radio
Phil Campbell (musician)2.4×Music & Radio
Staycation1.63×Home & Garden
Medieval fantasy4.12×Literature
Information sensitivity1.98×Technology & Electronics
Scratching post2.07×Pets & Animals
Theocracy3.64×Music & Radio
Ho, Ghana1.55×Travel & Leisure
Gender-neutral language1.88×Politics & Society
The Equalizer1.68×Movies & TV
Viator2.13×Travel & Leisure
Competitive dance1.86×Sports
Oktay Kaynarca2.38×Movies & TV
Hirtshals3.09×Travel & Leisure
Jaguar F-Pace2.06×Cars & Mobility
Harriet Tubman2.04×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fun audience
TraitClusterScore
Pet OwnershipJOY1.29
IndulgenceJOY1.19
Sports ActivityPOWER1.18
DIY MentalityTHRILL1.04
TravellingTHRILL1.04
MindfulnessBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Fun
CountryShare
United States23.7%
China5.1%
Japan4.8%

See Fun audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does Fun have in Germany?

Fun has an estimated audience of 6,044,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fun fans?

55.6% of Fun fans are female, 44.4% are male, with an average age of 37.1 years.

Which brands do Fun fans like most?

Fun fans show strongest brand affinity for Goes (1.52×), Time (magazine) (1.51×), and Home Delivery (1.74×) over the country average.

Where do Fun fans live in Germany?

Fun fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,383,614), Bayern (reach 1,055,842), and Baden-Württemberg (reach 758,361). These three regions account for the largest share of the active audience.

What other brands do Fun fans also like?

Beyond Fun itself, the audience over-indexes on Time (magazine) (1.51×), Home Delivery (1.74×), Esra Erol (3.39×), and Ireen Sheer (1.59×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.