Fun Audience in Germany
A data profile of the people who buy, follow and care about Fun in Germany — modelled from more than twelve digital signal sources. Fun has an estimated audience of 6,044,686 people in Germany.
The average Fun fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Kitchen, Satire, with strongest over-indexing on Tagesschau (2.07× the country average).
Demographically, the Fun audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fun fan in Germany is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Fun profile in Germany.
Search interest · 12-month trend
Demographics of Fun fans
55.6% are female, 44.4% are male, average age 37.1.
Gender split
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.1 |
| Estimated audience size | 6,044,686 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Fun audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
Geography
Where the Fun audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 1.31× | |
| 02 | Brandenburg | ~200K | 1.30× | |
| 03 | Berlin | ~300K | 1.14× | |
| 04 | Bayern | ~1M | 1.08× | |
| 05 | Mecklenburg-Vorpommern | ~100K | 1.08× | |
| 06 | Hamburg | ~100K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~1.5M | 1.00× | |
| 08 | Rheinland-Pfalz | ~300K | 0.97× | |
| 09 | Schleswig-Holstein | ~200K | 0.95× | |
| 10 | Bremen | ~50K | 0.92× | |
| 11 | Niedersachsen | ~500K | 0.91× | |
| 12 | Saarland | ~70K | 0.91× | |
| 13 | Baden-Württemberg | ~700K | 0.90× | |
| 14 | Sachsen-Anhalt | ~100K | 0.89× | |
| 15 | Thüringen | ~100K | 0.89× | |
| 16 | Sachsen | ~200K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fun audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 5.70× | ||
| 02 | Allgäu | Travel & Leisure | 3.55× | ||
| 03 | Satire | Literature | 3.10× | ||
| 04 | German television comedy | Movies & TV | 2.97× | ||
| 05 | Real property | Home & Garden | 2.73× | ||
| 06 | Western Union | Business & Career | 2.72× | ||
| 07 | Crime fiction | Literature | 2.45× | ||
| 08 | Flowering plant | Home & Garden | 2.39× | ||
| 09 | Kitchen | Home & Garden | 2.32× | ||
| 10 | Focus | News | 2.25× | ||
| 11 | Black cat | Pets & Animals | 2.21× | ||
| 12 | Shih Tzu | Pets & Animals | 2.15× | ||
| 13 | Tagesschau | Movies & TV | 2.07× | ||
| 14 | Siberian Husky | Pets & Animals | 2.02× | ||
| 15 | French Bulldog | Pets & Animals | 1.89× | ||
| 16 | Labrador Retriever | Pets & Animals | 1.85× | ||
| 17 | Digital photography | Business & Career | 1.84× | ||
| 18 | Volunteering | Politics & Society | 1.80× | ||
| 19 | Transfermarkt | Sports | 1.79× | ||
| 20 | Netto Marken-Discount | Shopping | 1.56× |
Personality of the Fun audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Pet Ownership | JOY | 1.34× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.79× |
Frequently asked questions
How many fans does Fun have in Germany?
Fun has an estimated audience of 6,044,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fun fans?
55.6% of Fun fans are female, 44.4% are male, with an average age of 37.1 years.
Which brands do Fun fans like most?
Fun fans show strongest brand affinity for Tagesschau (2.07×), Kitchen (2.32×), and Satire (3.1×) over the country average.
Where do Fun fans live in Germany?
Fun fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Fun fans also like?
Beyond Fun itself, the audience over-indexes on Kitchen (2.32×), Satire (3.1×), Netto Marken-Discount (1.56×), and Western Union (2.72×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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