A data profile of the people who buy, follow and care about Italo disco in Germany — modelled from more than twelve digital signal sources. Italo disco has an estimated audience of 1,183,379 people in Germany.
The average Italo disco fan in Germany is 38.0 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Electronic body music, Intelligent dance music, Detroit techno, with strongest over-indexing on Electronic body music (68.94× the country average).
Demographically, the Italo disco audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Italo disco fan in Germany is more male, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Electronic body music.
The key figures that characterise the Italo disco profile in Germany.
34.3% are female, 65.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 38.0 |
| Estimated audience size | 1,183,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide Italo disco audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 11.4% |
| Italy | 9.6% |
| United States | 8.9% |
Where the Italo disco audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~900K | 8.48× | |
| 02 | Berlin | ~50K | 0.93× | |
| 03 | Bayern | ~200K | 0.83× | |
| 04 | Bremen | ~8K | 0.79× | |
| 05 | Saarland | ~10K | 0.78× | |
| 06 | Hessen | ~70K | 0.77× | |
| 07 | Sachsen | ~40K | 0.76× | |
| 08 | Hamburg | ~20K | 0.76× | |
| 09 | Mecklenburg-Vorpommern | ~20K | 0.74× | |
| 10 | Sachsen-Anhalt | ~20K | 0.68× | |
| 11 | Thüringen | ~20K | 0.65× | |
| 12 | Brandenburg | ~20K | 0.64× | |
| 13 | Schleswig-Holstein | ~30K | 0.63× | |
| 14 | Rheinland-Pfalz | ~40K | 0.62× | |
| 15 | Nordrhein-Westfalen | ~100K | 0.56× | |
| 16 | Niedersachsen | ~60K | 0.52× |
The strongest cross-interests of the Italo disco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic body music | Music & Radio | 68.94× | ||
| 02 | Intelligent dance music | Music & Radio | 53.05× | ||
| 03 | Acid techno | Music & Radio | 47.83× | ||
| 04 | Manila Sound | Music & Radio | 45.80× | ||
| 05 | Detroit techno | Music & Radio | 35.12× | ||
| 06 | Alternative dance | Music & Radio | 30.47× | ||
| 07 | Chicago house | Music & Radio | 27.53× | ||
| 08 | Trance music | Music & Radio | 23.65× | ||
| 09 | Eurodance | Music & Radio | 22.44× | ||
| 10 | African-American music | Music & Radio | 10.03× | ||
| 11 | Ethics | Business & Career | 6.59× | ||
| 12 | Festival | Music & Radio | 6.50× | ||
| 13 | Skill | Business & Career | 5.83× | ||
| 14 | House music | Music & Radio | 5.58× | ||
| 15 | Pleasure | Politics & Society | 4.67× | ||
| 16 | Electronic music | Music & Radio | 4.57× | ||
| 17 | Politics | Politics & Society | 4.52× | ||
| 18 | Bild | News | 4.30× | ||
| 19 | Leisure | Travel & Leisure | 3.88× | ||
| 20 | Current events | Arts & Culture | 3.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 5.42× | |
| Extroversion | THRILL | 3.36× | |
| Patriotism | CONSERVATISM | 2.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.39× | |
| Career Orientation | POWER | 0.42× | |
| Early Adopter Mentality | POWER | 0.55× |
Italo disco has an estimated audience of 1,183,379 people in Germany, concentrated in Baden-Württemberg and Bayern.
34.3% of Italo disco fans are female, 65.7% are male, with an average age of 38.0 years.
Italo disco fans show strongest brand affinity for Electronic body music (68.94×), Intelligent dance music (53.05×), and Detroit techno (35.12×) over the country average.
Italo disco fans in Germany are most concentrated in Baden-Württemberg (reach ~900K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Italo disco itself, the audience over-indexes on Intelligent dance music (53.05×), Detroit techno (35.12×), Acid techno (47.83×), and Alternative dance (30.47×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Italo disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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