Italo disco Audience in Germany
Italo disco has an estimated audience of 1,183,379 people in Germany. 34.3% are female, 65.7% are male, average age 38.0. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Electronic body music, Intelligent dance music, Detroit techno, Acid techno, Alternative dance.
The average Italo disco fan in Germany is 38.0 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Electronic body music, Intelligent dance music, Detroit techno, with strongest over-indexing on Electronic body music (68.94× the country average). Demographically, the Italo disco audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Italo disco fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 38.0 |
| Estimated audience size | 1,183,379 |
Audience persona
The typical Italo disco fan in Germany is more male, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Electronic body music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 855,640 | 5.3× |
| Bayern | 194,908 | 1.02× |
| Nordrhein-Westfalen | 174,886 | 0.68× |
| Hessen | 83,269 | 0.92× |
| Niedersachsen | 62,548 | 0.54× |
| Berlin | 62,254 | 1.18× |
| Sachsen | 50,091 | 0.86× |
| Rheinland-Pfalz | 37,359 | 0.63× |
| Schleswig-Holstein | 25,888 | 0.61× |
| Hamburg | 22,778 | 0.85× |
| Brandenburg | 20,564 | 0.56× |
| Sachsen-Anhalt | 17,750 | 0.58× |
| Mecklenburg-Vorpommern | 15,611 | 0.69× |
| Thüringen | 13,890 | 0.46× |
| Saarland | 9,156 | 0.63× |
| Bremen | 4,873 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic body music | 68.94× | Music & Radio |
| Intelligent dance music | 53.05× | Music & Radio |
| Detroit techno | 35.12× | Music & Radio |
| Acid techno | 47.83× | Music & Radio |
| Alternative dance | 30.47× | Music & Radio |
| Trance music | 23.65× | Music & Radio |
| Chicago house | 27.53× | Music & Radio |
| Eurodance | 22.44× | Music & Radio |
| African-American music | 10.03× | Music & Radio |
| Manila Sound | 45.8× | Music & Radio |
| Bild | 4.3× | News |
| Festival | 6.5× | Music & Radio |
| Spiegel Online | 4.38× | News |
| Electronic music | 4.57× | Music & Radio |
| House music | 5.58× | Music & Radio |
| Ethics | 6.59× | Business & Career |
| Leisure | 3.88× | Travel & Leisure |
| Politics | 4.52× | Politics & Society |
| Current events | 3.78× | Arts & Culture |
| Pleasure | 4.67× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.67 |
| Pet Ownership | JOY | 1.44 |
| Patriotism | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.34 |
| Spirituality | BALANCE | 1.34 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.4% |
| Italy | 9.6% |
| United States | 8.9% |
See Italo disco audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Italo disco have in Germany?
Italo disco has an estimated audience of 1,183,379 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Italo disco fans?
34.3% of Italo disco fans are female, 65.7% are male, with an average age of 38.0 years.
Which brands do Italo disco fans like most?
Italo disco fans show strongest brand affinity for Electronic body music (68.94×), Intelligent dance music (53.05×), and Detroit techno (35.12×) over the country average.
Where do Italo disco fans live in Germany?
Italo disco fans in Germany are most concentrated in Baden-Württemberg (reach 855,640), Bayern (reach 194,908), and Nordrhein-Westfalen (reach 174,886). These three regions account for the largest share of the active audience.
What other brands do Italo disco fans also like?
Beyond Italo disco itself, the audience over-indexes on Intelligent dance music (53.05×), Detroit techno (35.12×), Acid techno (47.83×), and Alternative dance (30.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Italo disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.