Rascasse Audience Intelligence

Ethics Audience in Germany

A data profile of the people who buy, follow and care about Ethics in Germany — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 7,077,842 people in Germany.

#33among Field of study in Germany#383among Topic in Germany#75in Business & Career

The average Ethics fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Tagesschau, Family, with strongest over-indexing on Nature (2.63× the country average).

Demographically, the Ethics audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ethics fan in Germany is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethics profile in Germany.

Audience size
7.1M
in Germany
Gender
61.4%♀
38.6% male
Age
38.9
average years
Country rank
#628
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethics fans

61.4% are female, 38.6% are male, average age 38.9.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Ethics audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age38.9
Estimated audience size7,077,842
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Ethics audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Ethics audience comes from Germany.

Worldwide audience distribution share by country for Ethics
CountryShare
United States24.4%
Italy6.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ethics fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~500K1.40×
02Sachsen-Anhalt~200K1.35×
03Thüringen~200K1.34×
04Hessen~500K1.00×
05Berlin~300K1.00×
06Hamburg~200K0.97×
07Saarland~80K0.97×
08Rheinland-Pfalz~300K0.96×
09Brandenburg~200K0.96×
10Nordrhein-Westfalen~1.5M0.94×
11Bremen~60K0.93×
12Niedersachsen~600K0.91×
13Baden-Württemberg~800K0.87×
14Schleswig-Holstein~200K0.86×
15Mecklenburg-Vorpommern~100K0.85×
16Bayern~900K0.81×
Fig. 06

Affinity by region

Affinity by region — Ethics, Germany
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethics audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio6.59×
02FirefoxInternet & Social Media4.20×
03SatireLiterature3.71×
04Country rapMusic & Radio3.52×
05Real propertyHome & Garden2.88×
06Western UnionBusiness & Career2.77×
07NatureHome & Garden2.63×
08BiologyHealth2.63×
09HugendubelShopping2.30×
10VacationsTravel & Leisure2.26×
11VolunteeringPolitics & Society2.07×
12Müller (company)Food & Beverages2.00×
13TagesschauMovies & TV1.97×
14FamilyKids & Family1.93×
15DessertsFood & Beverages1.81×
16Netto Marken-DiscountShopping1.80×
17German languagePolitics & Society1.80×
18EmailTechnology & Electronics1.80×
19TattoosFashion & Accessoires1.74×
20KitchenHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethics audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Community OrientationOPEN1.44×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethics audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Social Media UsageJOY0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethics have in Germany?

Ethics has an estimated audience of 7,077,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ethics fans?

61.4% of Ethics fans are female, 38.6% are male, with an average age of 38.9 years.

03

Which brands do Ethics fans like most?

Ethics fans show strongest brand affinity for Nature (2.63×), Tagesschau (1.97×), and Family (1.93×) over the country average.

04

Where do Ethics fans live in Germany?

Ethics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ethics fans also like?

Beyond Ethics itself, the audience over-indexes on Tagesschau (1.97×), Family (1.93×), Müller (company) (2×), and Satire (3.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Ethics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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