Ethics Audience in Germany
Ethics has an estimated audience of 7,077,842 people in Germany. 61.4% are female, 38.6% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Snow White (Fables), Home Delivery, Esra Erol.
The average Ethics fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Snow White (Fables), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Ethics audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ethics fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 38.9 |
| Estimated audience size | 7,077,842 |
Audience persona
The typical Ethics fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,532,627 | 0.99× |
| Bayern | 884,131 | 0.78× |
| Baden-Württemberg | 843,482 | 0.87× |
| Niedersachsen | 651,030 | 0.95× |
| Hessen | 537,929 | 1× |
| Sachsen | 476,116 | 1.37× |
| Rheinland-Pfalz | 331,958 | 0.94× |
| Berlin | 320,808 | 1.01× |
| Sachsen-Anhalt | 245,416 | 1.34× |
| Thüringen | 239,047 | 1.33× |
| Schleswig-Holstein | 218,823 | 0.86× |
| Brandenburg | 210,841 | 0.96× |
| Hamburg | 161,231 | 1.01× |
| Mecklenburg-Vorpommern | 112,637 | 0.83× |
| Saarland | 76,523 | 0.88× |
| Bremen | 53,687 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.39× | Cars & Mobility |
| Snow White (Fables) | 1.94× | Literature |
| Home Delivery | 2.11× | Food & Beverages |
| Esra Erol | 4.1× | Movies & TV |
| Keeper (password manager) | 2.6× | Technology & Electronics |
| Volvo V60 | 2.83× | Cars & Mobility |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Kodi (software) | 1.54× | Technology & Electronics |
| Buying a House | 3.08× | Home & Garden |
| Medieval fantasy | 5.38× | Literature |
| Buying and Selling Real Estate | 3.23× | Home & Garden |
| Theocracy | 4.58× | Music & Radio |
| Cachorro | 1.55× | Pets & Animals |
| Glashütte | 1.85× | Travel & Leisure |
| Kieser Training | 1.64× | Sports |
| Huck (magazine) | 3.8× | Internet & Social Media |
| Durban University of Technology | 1.92× | Business & Career |
| Sinister (band) | 4.81× | Music & Radio |
| Throne of Glass | 2.1× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Pet Ownership | JOY | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Mindfulness | BALANCE | 1.21 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
See Ethics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Ethics have in Germany?
Ethics has an estimated audience of 7,077,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ethics fans?
61.4% of Ethics fans are female, 38.6% are male, with an average age of 38.9 years.
Which brands do Ethics fans like most?
Ethics fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.39×), and Snow White (Fables) (1.94×) over the country average.
Where do Ethics fans live in Germany?
Ethics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,532,627), Bayern (reach 884,131), and Baden-Württemberg (reach 843,482). These three regions account for the largest share of the active audience.
What other brands do Ethics fans also like?
Beyond Ethics itself, the audience over-indexes on Škoda Kodiaq (2.39×), Snow White (Fables) (1.94×), Home Delivery (2.11×), and Esra Erol (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.