Ethics Audience in Brazil
Ethics has an estimated audience of 10,033,490 people in Brazil. 63.8% are female, 36.2% are male, average age 39.1. Top brand affinities: Harry Potter, Sport Club Corinthians Paulista, Neymar, Nature, Preta Gil.
Top brand affinities include Harry Potter, Sport Club Corinthians Paulista, Neymar, with strongest over-indexing on Harry Potter (1.67× the country average). Demographically, the Ethics audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ethics fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.1 |
| Estimated audience size | 10,033,490 |
Audience persona
The typical Ethics fan in Brazil is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.67× | Movies & TV |
| Sport Club Corinthians Paulista | 1.63× | Sports |
| Neymar | 1.86× | Sports |
| Nature | 1.81× | Home & Garden |
| Preta Gil | 1.69× | Music & Radio |
| 1.59× | Internet & Social Media | |
| Family | 1.58× | Kids & Family |
| Sport Club Internacional | 1.51× | Sports |
| Fast food | 1.92× | Food & Beverages |
| Social media | 1.61× | Business & Career |
| Children's clothing | 2.33× | Fashion & Accessoires |
| Happiness | 1.87× | Health |
| Religion | 1.77× | Business & Career |
| Sport Club do Recife | 2.11× | Sports |
| Spotify | 1.84× | Internet & Social Media |
| UEFA Champions League | 1.79× | Sports |
| Telegram | 2.34× | Internet & Social Media |
| Hypermarket | 2.06× | Shopping |
| University | 1.91× | Business & Career |
| Grêmio Foot-Ball Porto Alegrense | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.03 |
| Creativity | OPEN | 1.74 |
| Tradition | CONSERVATISM | 1.74 |
| Risk Appetite | THRILL | 1.63 |
| Healthy Lifestyle | BALANCE | 1.62 |
| Spirituality | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
See Ethics audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.