A data profile of the people who buy, follow and care about Ethics in Brazil — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 10,033,490 people in Brazil.
Ethics has an estimated audience of 10,033,490 people in Brazil. 63.8% are female, 36.2% are male, average age 39.1. Top brand affinities: MSN, Spanish language, Khan Academy, Bossa nova, Children's literature.
Top brand affinities include MSN, Spanish language, Khan Academy, with strongest over-indexing on MSN (1.92× the country average).
Demographically, the Ethics audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Ethics fan in Brazil is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Ethics profile in Brazil.
63.8% are female, 36.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.1 |
| Estimated audience size | 10,033,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Ethics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's literature | Literature | 3.70× | ||
| 02 | Spanish language | Politics & Society | 2.49× | ||
| 03 | Petrobras | Cars & Mobility | 2.15× | ||
| 04 | Maria Bethânia | Music & Radio | 2.08× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.93× | ||
| 06 | MSN | News | 1.92× | ||
| 07 | Gal Costa | Music & Radio | 1.89× | ||
| 08 | Bossa nova | Music & Radio | 1.85× | ||
| 09 | Deborah Secco | Movies & TV | 1.82× | ||
| 10 | Iberia (airline) | Travel & Leisure | 1.79× | ||
| 11 | Juliana Paes | Movies & TV | 1.78× | ||
| 12 | Khan Academy | Business & Career | 1.76× | ||
| 13 | Masonry | Home & Garden | 1.67× | ||
| 14 | Forestry | Home & Garden | 1.61× | ||
| 15 | Genetics | Kids & Family | 1.58× | ||
| 16 | Lodging | Travel & Leisure | 1.56× | ||
| 17 | SENAI | Business & Career | 1.55× | ||
| 18 | Baking | Food & Beverages | 1.53× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Dough | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.32× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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