A data profile of the people who buy, follow and care about Ethics in India — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 9,110,888 people in India.
Ethics has an estimated audience of 9,110,888 people in India. 25.9% are female, 74.1% are male, average age 32.0. Top brand affinities: Videography, Instant messaging, Psychology, Coursera, Wikipedia.
Top brand affinities include Videography, Instant messaging, Psychology, with strongest over-indexing on Videography (3.46× the country average).
Demographically, the Ethics audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Ethics fan in India is more male, around 32.0 years old, with strong Mindfulness tendencies and a notable affinity for Videography.
The key figures that characterise the Ethics profile in India.
25.9% are female, 74.1% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 32.0 |
| Estimated audience size | 9,110,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Ethics audience comes from India.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grant's | Food & Beverages | 11.22× | ||
| 02 | Videography | Internet & Social Media | 3.46× | ||
| 03 | Macau | Travel & Leisure | 3.46× | ||
| 04 | Coursera | Business & Career | 3.26× | ||
| 05 | Monarchy | Politics & Society | 3.10× | ||
| 06 | Apprenticeship | Business & Career | 2.99× | ||
| 07 | Tibet | Travel & Leisure | 2.96× | ||
| 08 | Anthropology | Business & Career | 2.55× | ||
| 09 | Udemy | Business & Career | 2.54× | ||
| 10 | Real property | Home & Garden | 2.48× | ||
| 11 | Risk management | Business & Career | 2.31× | ||
| 12 | Leather | Fashion & Accessoires | 2.29× | ||
| 13 | Pizza | Food & Beverages | 2.25× | ||
| 14 | Wikipedia | Internet & Social Media | 2.24× | ||
| 15 | Lodging | Travel & Leisure | 2.01× | ||
| 16 | Psychology | Business & Career | 1.97× | ||
| 17 | OnePlus | Technology & Electronics | 1.92× | ||
| 18 | Instant messaging | Internet & Social Media | 1.91× | ||
| 19 | Cabinetry | Home & Garden | 1.82× | ||
| 20 | Volunteering | Politics & Society | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Career Orientation | POWER | 1.31× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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