A data profile of the people who buy, follow and care about Ethics in Belgium — modelled from more than twelve digital signal sources. Ethics has an estimated audience of 1,542,099 people in Belgium.
Ethics has an estimated audience of 1,542,099 people in Belgium. 60.3% are female, 39.7% are male, average age 43.2. Top brand affinities: Psychology, Innovation, Simple living, Organic food, Renewable energy.
Top brand affinities include Psychology, Innovation, Simple living, with strongest over-indexing on Psychology (1.68× the country average).
Demographically, the Ethics audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Mindfulness.
The typical Ethics fan in Belgium is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Psychology.
The key figures that characterise the Ethics profile in Belgium.
60.3% are female, 39.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.2 |
| Estimated audience size | 1,542,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Ethics audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Ethics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simple living | Politics & Society | 3.38× | ||
| 02 | Innovation | Business & Career | 2.00× | ||
| 03 | Sustainable energy | Home & Garden | 2.00× | ||
| 04 | Nutrient | Food & Beverages | 1.99× | ||
| 05 | Renewable energy | Business & Career | 1.89× | ||
| 06 | Seafood | Food & Beverages | 1.87× | ||
| 07 | Starbucks | Food & Beverages | 1.82× | ||
| 08 | Biology | Health | 1.75× | ||
| 09 | Quiz | Games | 1.72× | ||
| 10 | Pizza | Food & Beverages | 1.70× | ||
| 11 | Milk | Food & Beverages | 1.69× | ||
| 12 | Creative Commons | Technology & Electronics | 1.69× | ||
| 13 | Psychology | Business & Career | 1.68× | ||
| 14 | Organic food | Food & Beverages | 1.59× | ||
| 15 | Lodging | Travel & Leisure | 1.56× | ||
| 16 | Anthropology | Business & Career | 1.56× | ||
| 17 | Volunteering | Politics & Society | 1.56× | ||
| 18 | Local food | Food & Beverages | 1.53× | ||
| 19 | Self care | Health | 1.52× | ||
| 20 | Leather | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Mindfulness | BALANCE | 1.50× | |
| Patriotism | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Quality Awareness | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Ethics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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