A data profile of the people who buy, follow and care about Leather in Belgium — modelled from more than twelve digital signal sources. Leather has an estimated audience of 1,162,257 people in Belgium.
Leather has an estimated audience of 1,162,257 people in Belgium. 67.5% are female, 32.5% are male, average age 45.4. Top brand affinities: Kruidvat, Mammal, Luxury goods, Jewelry, Discount stores.
Top brand affinities include Kruidvat, Mammal, Luxury goods, with strongest over-indexing on Kruidvat (1.78× the country average).
Demographically, the Leather audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Leather fan in Belgium is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Leather profile in Belgium.
67.5% are female, 32.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 45.4 |
| Estimated audience size | 1,162,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Leather audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Leather audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anatomy | Health | 2.79× | ||
| 02 | Mammal | Pets & Animals | 2.33× | ||
| 03 | Skin | Beauty & Wellness | 2.05× | ||
| 04 | Handbags | Fashion & Accessoires | 2.02× | ||
| 05 | Dresses | Fashion & Accessoires | 1.81× | ||
| 06 | Kruidvat | Shopping | 1.78× | ||
| 07 | Fashion design | Business & Career | 1.73× | ||
| 08 | Fragrances | Beauty & Wellness | 1.72× | ||
| 09 | Price | Shopping | 1.65× | ||
| 10 | Shopping malls | Shopping | 1.63× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.60× | ||
| 13 | Hair products | Beauty & Wellness | 1.60× | ||
| 14 | Woman | Kids & Family | 1.57× | ||
| 15 | Jewelry | Fashion & Accessoires | 1.56× | ||
| 16 | Spas | Beauty & Wellness | 1.54× | ||
| 17 | Sales promotion | Shopping | 1.52× | ||
| 18 | Discount stores | Shopping | 1.51× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.50× | ||
| 20 | Child | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Sustainability | BALANCE | 1.33× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.28× | |
| Social Media Usage | JOY | 0.86× | |
| Design Affinity | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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