A data profile of the people who buy, follow and care about Child in Belgium — modelled from more than twelve digital signal sources. Child has an estimated audience of 3,545,380 people in Belgium.
Child has an estimated audience of 3,545,380 people in Belgium. 67.3% are female, 32.7% are male, average age 43.6. Top brand affinities: Do it yourself (DIY), Psychology, Toys, Desserts, Primark.
Top brand affinities include Do it yourself (DIY), Psychology, Toys, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).
Demographically, the Child audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Mindfulness.
The typical Child fan in Belgium is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Child profile in Belgium.
67.3% are female, 32.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 43.6 |
| Estimated audience size | 3,545,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Child audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 1.90× | ||
| 02 | Bracelet | Fashion & Accessoires | 1.67× | ||
| 03 | Deal of the day | Shopping | 1.67× | ||
| 04 | HEMA | Shopping | 1.65× | ||
| 05 | Toys | Games | 1.61× | ||
| 06 | Desserts | Food & Beverages | 1.61× | ||
| 07 | Weddings | Kids & Family | 1.61× | ||
| 08 | Lodging | Travel & Leisure | 1.59× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.58× | ||
| 10 | Drawing | Home & Garden | 1.57× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 12 | Primark | Shopping | 1.55× | ||
| 13 | Local food | Food & Beverages | 1.55× | ||
| 14 | Child care | Kids & Family | 1.55× | ||
| 15 | Volunteering | Politics & Society | 1.54× | ||
| 16 | Psychology | Business & Career | 1.52× | ||
| 17 | Technology & Electronics | 1.52× | |||
| 18 | Fnac | Shopping | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.50× | ||
| 20 | Leather | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.34× | |
| Mindfulness | BALANCE | 1.30× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.97× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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