A data profile of the people who buy, follow and care about Fnac in Belgium — modelled from more than twelve digital signal sources. Fnac has an estimated audience of 2,014,455 people in Belgium.
The average Fnac fan in Belgium is 41.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Colruyt (supermarket), Media Markt, Ethan Hawke, with strongest over-indexing on Colruyt (supermarket) (1.93× the country average).
Demographically, the Fnac audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fnac fan in Belgium is balanced, around 41.4 years old, with strong Social Media Usage tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Fnac profile in Belgium.
54.2% are female, 45.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.4 |
| Estimated audience size | 2,014,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
Where the Fnac audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~90K | 1.64× | |
| 02 | Brussels | ~200K | 1.52× | |
| 03 | Liege | ~200K | 1.34× | |
| 04 | Hainaut | ~300K | 1.27× | |
| 05 | Province of Namur | ~100K | 1.23× | |
| 06 | Flemish Brabant | ~200K | 1.00× | |
| 07 | Luxembourg | ~40K | 0.79× | |
| 08 | East Flanders | ~100K | 0.71× | |
| 09 | Antwerp | ~100K | 0.70× | |
| 10 | West Flanders | ~70K | 0.43× | |
| 11 | Limburg | ~30K | 0.36× |
The strongest cross-interests of the Fnac audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ethan Hawke | Movies & TV | 13.00× | ||
| 02 | Media Markt | Shopping | 6.17× | ||
| 03 | Orange | Technology & Electronics | 2.39× | ||
| 04 | RTBF | Movies & TV | 2.28× | ||
| 05 | Lotto Sport Italia | Sports | 2.00× | ||
| 06 | Le Soir | News | 1.96× | ||
| 07 | Colruyt (supermarket) | Food & Beverages | 1.93× | ||
| 08 | Brico | Home & Garden | 1.86× | ||
| 09 | Google Maps | Internet & Social Media | 1.79× | ||
| 10 | Telenet | Technology & Electronics | 1.79× | ||
| 11 | French language | Politics & Society | 1.78× | ||
| 12 | FIFA World Cup | Sports | 1.75× | ||
| 13 | City of Brussels | Travel & Leisure | 1.70× | ||
| 14 | Luxembourg | Travel & Leisure | 1.69× | ||
| 15 | Western Europe | Travel & Leisure | 1.69× | ||
| 16 | Ryanair | Travel & Leisure | 1.67× | ||
| 17 | Kruidvat | Shopping | 1.64× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | McDonald's | Food & Beverages | 1.56× | ||
| 20 | Hubo | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Pet Ownership | JOY | 1.21× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.99× | |
| Design Affinity | PREMIUM | 1.05× |
Fnac's target market in Belgium covers an estimated 2,014,455 people, concentrated in Hainaut and Liege.
54.2% of the Fnac audience are female, 45.8% are male, with an average age of 41.4 years.
Fnac fans show strongest brand affinity for Colruyt (supermarket) (1.93×), Media Markt (6.17×), and Ethan Hawke (13.0×) over the country average.
Fnac fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fnac itself, the audience over-indexes on Media Markt (6.17×), Ethan Hawke (13.0×), Google Maps (1.79×), and Kruidvat (1.64×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fnac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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