A data profile of the people who buy, follow and care about Le Soir in Belgium — modelled from more than twelve digital signal sources. Le Soir has an estimated audience of 3,917,294 people in Belgium.
The average Le Soir fan in Belgium is 43.0 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include Brico, Luxembourg, RTBF, with strongest over-indexing on Brico (1.65× the country average).
Demographically, the Le Soir audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Le Soir fan in Belgium is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Brico.
The key figures that characterise the Le Soir profile in Belgium.
53.0% are female, 47.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.0 |
| Estimated audience size | 3,917,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 30% |
Where the Le Soir audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~200K | 2.40× | |
| 02 | Brussels | ~500K | 1.80× | |
| 03 | Province of Namur | ~300K | 1.62× | |
| 04 | Liege | ~500K | 1.46× | |
| 05 | Hainaut | ~500K | 1.27× | |
| 06 | Luxembourg | ~100K | 1.15× | |
| 07 | Flemish Brabant | ~300K | 0.76× | |
| 08 | Antwerp | ~100K | 0.25× | |
| 09 | West Flanders | ~50K | 0.15× | |
| 10 | East Flanders | ~40K | 0.10× | |
| 11 | Limburg | ~20K | 0.08× |
The strongest cross-interests of the Le Soir audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | R. Charleroi S.C. | Sports | 3.00× | ||
| 02 | Le Figaro | News | 2.76× | ||
| 03 | Convenience store | Food & Beverages | 2.62× | ||
| 04 | Eurostar | Cars & Mobility | 2.54× | ||
| 05 | TF1 | Movies & TV | 2.49× | ||
| 06 | Pizza | Food & Beverages | 2.04× | ||
| 07 | Le Monde | News | 2.03× | ||
| 08 | Fnac | Shopping | 1.96× | ||
| 09 | Innovation | Business & Career | 1.85× | ||
| 10 | RTBF | Movies & TV | 1.72× | ||
| 11 | Intermarché | Shopping | 1.71× | ||
| 12 | R.S.C. Anderlecht | Sports | 1.67× | ||
| 13 | Brico | Home & Garden | 1.65× | ||
| 14 | BNP Paribas Fortis | Business & Career | 1.65× | ||
| 15 | Orange | Technology & Electronics | 1.63× | ||
| 16 | Telecommunication | Technology & Electronics | 1.60× | ||
| 17 | Brussels Airlines | Travel & Leisure | 1.58× | ||
| 18 | Luxembourg | Travel & Leisure | 1.56× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Canada | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.91× |
Le Soir has an estimated audience of 3,917,294 people in Belgium, concentrated in Hainaut and Brussels.
53.0% of Le Soir fans are female, 47.0% are male, with an average age of 43.0 years.
Le Soir fans show strongest brand affinity for Brico (1.65×), Luxembourg (1.56×), and RTBF (1.72×) over the country average.
Le Soir fans in Belgium are most concentrated in Hainaut (reach ~500K), Brussels (reach ~500K), and Liege (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Le Soir itself, the audience over-indexes on Luxembourg (1.56×), RTBF (1.72×), Brussels Airlines (1.58×), and Le Figaro (2.76×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Le Soir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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