A data profile of the people who buy, follow and care about Luxembourg in Belgium — modelled from more than twelve digital signal sources. Luxembourg has an estimated audience of 4,078,409 people in Belgium.
The average Luxembourg fan in Belgium is 44.6 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Hainaut, Liege.
Top brand affinities include Western Europe, Member state of the European Union, French language, with strongest over-indexing on Western Europe (3.65× the country average).
Demographically, the Luxembourg audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Luxembourg fan in Belgium is balanced, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Western Europe.
The key figures that characterise the Luxembourg profile in Belgium.
53.5% are female, 46.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.6 |
| Estimated audience size | 4,078,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
Where the Luxembourg audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~200K | 3.37× | |
| 02 | Brussels | ~500K | 1.59× | |
| 03 | Liege | ~400K | 1.09× | |
| 04 | Province of Namur | ~200K | 1.00× | |
| 05 | Hainaut | ~400K | 0.95× | |
| 06 | Walloon Brabant | ~90K | 0.83× | |
| 07 | Flemish Brabant | ~300K | 0.73× | |
| 08 | Antwerp | ~200K | 0.49× | |
| 09 | East Flanders | ~200K | 0.36× | |
| 10 | West Flanders | ~100K | 0.36× | |
| 11 | Limburg | ~60K | 0.29× |
The strongest cross-interests of the Luxembourg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Europe | Travel & Leisure | 3.65× | ||
| 02 | Member state of the European Union | Politics & Society | 3.65× | ||
| 03 | French language | Politics & Society | 3.20× | ||
| 04 | Ghent | Travel & Leisure | 2.89× | ||
| 05 | City of Brussels | Travel & Leisure | 2.56× | ||
| 06 | Europe | Travel & Leisure | 2.55× | ||
| 07 | Dutch language | Politics & Society | 2.48× | ||
| 08 | Antwerp | Travel & Leisure | 2.20× | ||
| 09 | Germany | Travel & Leisure | 2.13× | ||
| 10 | Station Antwerpen Centraal | Music & Radio | 1.87× | ||
| 11 | Grote Markt | Music & Radio | 1.87× | ||
| 12 | RTBF | Movies & TV | 1.85× | ||
| 13 | Kruidvat | Shopping | 1.71× | ||
| 14 | Brico | Home & Garden | 1.70× | ||
| 15 | Colruyt (supermarket) | Food & Beverages | 1.67× | ||
| 16 | Belgium | Travel & Leisure | 1.65× | ||
| 17 | Ryanair | Travel & Leisure | 1.64× | ||
| 18 | Automobiles | Cars & Mobility | 1.58× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.55× | ||
| 20 | House | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.68× | |
| Urban Lifestyle | OPEN | 1.36× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Design Affinity | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.86× |
Luxembourg has an estimated audience of 4,078,409 people in Belgium, concentrated in Brussels and Hainaut.
53.5% of Luxembourg fans are female, 46.5% are male, with an average age of 44.6 years.
Luxembourg fans show strongest brand affinity for Western Europe (3.65×), Member state of the European Union (3.65×), and French language (3.2×) over the country average.
Luxembourg fans in Belgium are most concentrated in Brussels (reach ~500K), Hainaut (reach ~400K), and Liege (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Luxembourg itself, the audience over-indexes on Member state of the European Union (3.65×), French language (3.2×), Ghent (2.89×), and Dutch language (2.48×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Luxembourg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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