A data profile of the people who buy, follow and care about Luxembourg in France — modelled from more than twelve digital signal sources. Luxembourg has an estimated audience of 2,661,603 people in France.
The average Luxembourg fan in France is 43.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Grand Est, Hauts-de-France.
Top brand affinities include Conforama, Molotov (band), Belgium, with strongest over-indexing on Conforama (3.15× the country average).
Demographically, the Luxembourg audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Luxembourg fan in France is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Conforama.
The key figures that characterise the Luxembourg profile in France.
55.4% are female, 44.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 43.0 |
| Estimated audience size | 2,661,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Luxembourg audience comes from France.
| Country | Share |
|---|---|
| Belgium | 16.8% |
| France | 11.0% |
| Germany | 8.4% |
Where the Luxembourg audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~600K | 2.57× | |
| 02 | Île-de-France | ~700K | 1.56× | |
| 03 | Hauts-de-France | ~300K | 1.36× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 0.98× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 0.86× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 0.85× | |
| 07 | Normandy | ~100K | 0.84× | |
| 08 | Centre-Val de Loire | ~80K | 0.78× | |
| 09 | Occitanie | ~200K | 0.73× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.69× | |
| 11 | Brittany | ~80K | 0.65× | |
| 12 | Pays de la Loire | ~90K | 0.64× | |
| 13 | Corsica | ~7K | 0.51× |
The strongest cross-interests of the Luxembourg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Molotov (band) | Music & Radio | 8.06× | ||
| 02 | Beirut | Travel & Leisure | 6.14× | ||
| 03 | Member state of the European Union | Politics & Society | 5.15× | ||
| 04 | Monarchy | Politics & Society | 3.71× | ||
| 05 | W9 (TV channel) | Movies & TV | 3.50× | ||
| 06 | Western Europe | Travel & Leisure | 3.46× | ||
| 07 | Conforama | Home & Garden | 3.15× | ||
| 08 | Belgium | Travel & Leisure | 2.32× | ||
| 09 | Norauto | Cars & Mobility | 2.19× | ||
| 10 | Gémo | Fashion & Accessoires | 2.19× | ||
| 11 | Promod | Fashion & Accessoires | 2.18× | ||
| 12 | Aldi | Shopping | 1.77× | ||
| 13 | French language | Politics & Society | 1.73× | ||
| 14 | Europe | Travel & Leisure | 1.66× | ||
| 15 | Primark | Shopping | 1.62× | ||
| 16 | Boulanger | Shopping | 1.57× | ||
| 17 | Intermarché | Shopping | 1.56× | ||
| 18 | Auchan | Shopping | 1.53× | ||
| 19 | Castorama | Shopping | 1.52× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Community Orientation | OPEN | 1.28× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Social Media Usage | JOY | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× |
Luxembourg has an estimated audience of 2,661,603 people in France, concentrated in Île-de-France and Grand Est.
55.4% of Luxembourg fans are female, 44.6% are male, with an average age of 43.0 years.
Luxembourg fans show strongest brand affinity for Conforama (3.15×), Molotov (band) (8.06×), and Belgium (2.32×) over the country average.
Luxembourg fans in France are most concentrated in Île-de-France (reach ~700K), Grand Est (reach ~600K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Luxembourg itself, the audience over-indexes on Molotov (band) (8.06×), Belgium (2.32×), Norauto (2.19×), and Member state of the European Union (5.15×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Luxembourg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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