A data profile of the people who buy, follow and care about Canada in France — modelled from more than twelve digital signal sources. Canada has an estimated audience of 14,235,665 people in France.
The average Canada fan in France is 42.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Generations (South African TV series), Ottawa, Ontario, with strongest over-indexing on Generations (South African TV series) (12× the country average).
Demographically, the Canada audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Canada fan in France is balanced, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Generations (South African TV series).
The key figures that characterise the Canada profile in France.
53.6% are female, 46.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.9 |
| Estimated audience size | 14,235,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Canada audience comes from France.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.22× | |
| 02 | Auvergne-Rhône-Alpes | ~2M | 1.15× | |
| 03 | Pays de la Loire | ~800K | 1.06× | |
| 04 | Brittany | ~700K | 1.03× | |
| 05 | Provence-Alpes-Côte d'Azur | ~1M | 1.02× | |
| 06 | Occitanie | ~1M | 1.01× | |
| 07 | Grand Est | ~1M | 1.01× | |
| 08 | Nouvelle-Aquitaine | ~1M | 1.00× | |
| 09 | Normandy | ~700K | 0.99× | |
| 10 | Centre-Val de Loire | ~500K | 0.98× | |
| 11 | Hauts-de-France | ~1M | 0.96× | |
| 12 | Bourgogne-Franche-Comté | ~600K | 0.96× | |
| 13 | Corsica | ~50K | 0.66× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Settlers of Catan | Games | 16.78× | ||
| 02 | Malin Åkerman | Fashion & Accessoires | 12.36× | ||
| 03 | Generations (South African TV series) | Movies & TV | 12.00× | ||
| 04 | Michel Foucault | Literature | 10.31× | ||
| 05 | Ottawa | Travel & Leisure | 8.82× | ||
| 06 | Togo's | Food & Beverages | 8.38× | ||
| 07 | Ontario | Travel & Leisure | 7.41× | ||
| 08 | Quebec City | Travel & Leisure | 6.54× | ||
| 09 | Hop (film) | Movies & TV | 5.87× | ||
| 10 | Toronto | Travel & Leisure | 4.33× | ||
| 11 | Montreal | Travel & Leisure | 4.24× | ||
| 12 | Air Arabia | Travel & Leisure | 4.11× | ||
| 13 | Country | Travel & Leisure | 3.21× | ||
| 14 | Quebec | Travel & Leisure | 2.83× | ||
| 15 | North America | Travel & Leisure | 2.58× | ||
| 16 | TotalEnergies | Cars & Mobility | 2.15× | ||
| 17 | United States | Travel & Leisure | 1.88× | ||
| 18 | Oscaro | Cars & Mobility | 1.73× | ||
| 19 | Air France | Travel & Leisure | 1.54× | ||
| 20 | Earth | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Tradition | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Pet Ownership | JOY | 0.99× | |
| Extroversion | THRILL | 1.02× |
Canada has an estimated audience of 14,235,665 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.6% of Canada fans are female, 46.4% are male, with an average age of 42.9 years.
Canada fans show strongest brand affinity for Generations (South African TV series) (12×), Ottawa (8.82×), and Ontario (7.41×) over the country average.
Canada fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~2M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Ottawa (8.82×), Ontario (7.41×), Quebec City (6.54×), and Quebec (2.83×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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