Canada Audience in Spain
Canada has an estimated audience of 11,035,687 people in Spain. 57.5% are female, 42.5% are male, average age 44.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Ottawa, Australia, Kolkata Knight Riders, Study in Canada, North America.
The average Canada fan in Spain is 44.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Ottawa, Australia, Kolkata Knight Riders, with strongest over-indexing on Ottawa (8.8× the country average). Demographically, the Canada audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Canada fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.4 |
| Estimated audience size | 11,035,687 |
Audience persona
The typical Canada fan in Spain is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Ottawa.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,509,523 | 1.26× |
| Andalusia | 2,197,961 | 1.01× |
| Community of Madrid | 1,952,927 | 1.05× |
| Comunidad Valenciana | 1,276,813 | 1.03× |
| Canary Islands | 598,672 | 1.09× |
| Galicia | 503,630 | 0.98× |
| Castile and León | 457,722 | 0.95× |
| Basque Autonomous Country | 442,260 | 1.07× |
| Castilla-La Mancha | 400,737 | 0.9× |
| Region of Murcia | 392,610 | 1.04× |
| Aragon | 289,561 | 1× |
| Balearic Islands | 289,193 | 0.93× |
| Principality of Asturias | 221,222 | 0.85× |
| Extremadura | 194,705 | 0.82× |
| Navarre | 181,469 | 1.31× |
| Cantabria | 114,800 | 0.83× |
| La Rioja | 64,402 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ottawa | 8.8× | Travel & Leisure |
| Australia | 3.15× | Travel & Leisure |
| Kolkata Knight Riders | 10.15× | Sports |
| Study in Canada | 11.72× | Business & Career |
| North America | 1.91× | Travel & Leisure |
| Master of Business Administration | 2.62× | Business & Career |
| Ontario | 4.99× | Travel & Leisure |
| Country | 2.44× | Travel & Leisure |
| Universities in the United Kingdom | 11.3× | Business & Career |
| United States | 1.7× | Travel & Leisure |
| United Kingdom | 2.68× | Travel & Leisure |
| University and college admission | 6.11× | Business & Career |
| Chennai Super Kings | 10.88× | Sports |
| International student | 3.58× | Business & Career |
| International English Language Testing System | 3.83× | Business & Career |
| Ecuador | 2.01× | Travel & Leisure |
| Peru | 1.65× | Travel & Leisure |
| Quebec | 2.78× | Travel & Leisure |
| Punjab, India | 9.9× | Travel & Leisure |
| Bad Bunny | 2.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.04 |
| Social Media Usage | JOY | 1.04 |
| Career Orientation | POWER | 0.99 |
| Family Orientation | CONSERVATISM | 0.97 |
| Early Adopter Mentality | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.9% |
| Brazil | 7.4% |
See Canada audiences in other countries
More Country audiences in Spain
Frequently asked questions
How many fans does Canada have in Spain?
Canada has an estimated audience of 11,035,687 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Canada fans?
57.5% of Canada fans are female, 42.5% are male, with an average age of 44.4 years.
Which brands do Canada fans like most?
Canada fans show strongest brand affinity for Ottawa (8.8×), Australia (3.15×), and Kolkata Knight Riders (10.15×) over the country average.
Where do Canada fans live in Spain?
Canada fans in Spain are most concentrated in Catalonia (reach 2,509,523), Andalusia (reach 2,197,961), and Community of Madrid (reach 1,952,927). These three regions account for the largest share of the active audience.
What other brands do Canada fans also like?
Beyond Canada itself, the audience over-indexes on Australia (3.15×), Kolkata Knight Riders (10.15×), Study in Canada (11.72×), and North America (1.91×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.