A data profile of the people who buy, follow and care about Canada in Spain — modelled from more than twelve digital signal sources. Canada has an estimated audience of 11,035,687 people in Spain.
The average Canada fan in Spain is 44.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include FIFA World Cup, Ottawa, Australia, with strongest over-indexing on FIFA World Cup (1.55× the country average).
Demographically, the Canada audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Canada fan in Spain is more female, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Canada profile in Spain.
57.5% are female, 42.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.4 |
| Estimated audience size | 11,035,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Canada audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~200K | 1.29× | |
| 02 | Catalonia | ~2.5M | 1.26× | |
| 03 | Canary Islands | ~600K | 1.09× | |
| 04 | Basque Autonomous Country | ~400K | 1.07× | |
| 05 | Community of Madrid | ~2M | 1.05× | |
| 06 | Region of Murcia | ~400K | 1.04× | |
| 07 | Comunidad Valenciana | ~1.5M | 1.03× | |
| 08 | Andalusia | ~2M | 1.01× | |
| 09 | Aragon | ~300K | 1.00× | |
| 10 | Galicia | ~500K | 0.98× | |
| 11 | Castile and León | ~500K | 0.95× | |
| 12 | Balearic Islands | ~300K | 0.94× | |
| 13 | La Rioja | ~70K | 0.92× | |
| 14 | Castilla-La Mancha | ~400K | 0.90× | |
| 15 | Principality of Asturias | ~200K | 0.86× | |
| 16 | Cantabria | ~100K | 0.84× | |
| 17 | Extremadura | ~200K | 0.83× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study in Canada | Business & Career | 11.72× | ||
| 02 | Universities in the United Kingdom | Business & Career | 11.30× | ||
| 03 | Chennai Super Kings | Sports | 10.88× | ||
| 04 | Kolkata Knight Riders | Sports | 10.15× | ||
| 05 | Punjab, India | Travel & Leisure | 9.90× | ||
| 06 | Ottawa | Travel & Leisure | 8.80× | ||
| 07 | University and college admission | Business & Career | 6.11× | ||
| 08 | Ontario | Travel & Leisure | 4.99× | ||
| 09 | International English Language Testing System | Business & Career | 3.83× | ||
| 10 | International student | Business & Career | 3.58× | ||
| 11 | Australia | Travel & Leisure | 3.15× | ||
| 12 | Quebec | Travel & Leisure | 2.78× | ||
| 13 | United Kingdom | Travel & Leisure | 2.68× | ||
| 14 | Master of Business Administration | Business & Career | 2.62× | ||
| 15 | Country | Travel & Leisure | 2.44× | ||
| 16 | Ecuador | Travel & Leisure | 2.01× | ||
| 17 | North America | Travel & Leisure | 1.91× | ||
| 18 | United States | Travel & Leisure | 1.70× | ||
| 19 | Peru | Travel & Leisure | 1.65× | ||
| 20 | FIFA World Cup | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.46× | |
| Extroversion | THRILL | 1.31× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.96× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Early Adopter Mentality | POWER | 1.05× |
Canada has an estimated audience of 11,035,687 people in Spain, concentrated in Catalonia and Andalusia.
57.5% of Canada fans are female, 42.5% are male, with an average age of 44.4 years.
Canada fans show strongest brand affinity for FIFA World Cup (1.55×), Ottawa (8.8×), and Australia (3.15×) over the country average.
Canada fans in Spain are most concentrated in Catalonia (reach ~2.5M), Andalusia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Ottawa (8.8×), Australia (3.15×), Study in Canada (11.72×), and North America (1.91×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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