A data profile of the people who buy, follow and care about Australia in Spain — modelled from more than twelve digital signal sources. Australia has an estimated audience of 2,799,535 people in Spain.
Australia has an estimated audience of 2,799,535 people in Spain. 51.2% are female, 48.8% are male, average age 42.7. Top brand affinities: Canada, Iberia (airline), WhatsApp, Religion, Satire.
Top brand affinities include Canada, Iberia (airline), WhatsApp, with strongest over-indexing on Canada (3.15× the country average).
Demographically, the Australia audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Australia fan in Spain is balanced, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Canada.
The key figures that characterise the Australia profile in Spain.
51.2% are female, 48.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.7 |
| Estimated audience size | 2,799,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Australia audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.91× | ||
| 02 | Apple TV | Movies & TV | 4.26× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.21× | ||
| 04 | Canada | Travel & Leisure | 3.15× | ||
| 05 | Vehicle insurance | Cars & Mobility | 3.09× | ||
| 06 | Betfair | Games | 3.02× | ||
| 07 | TV talkshows | Movies & TV | 2.94× | ||
| 08 | Pay television | Movies & TV | 2.65× | ||
| 09 | Religion | Business & Career | 2.47× | ||
| 10 | Refrigerator | Home & Garden | 2.46× | ||
| 11 | Volunteering | Politics & Society | 2.35× | ||
| 12 | Local food | Food & Beverages | 2.25× | ||
| 13 | Iberia (airline) | Travel & Leisure | 2.21× | ||
| 14 | Mango | Shopping | 2.11× | ||
| 15 | Internet & Social Media | 2.10× | |||
| 16 | Michael Jackson | Music & Radio | 2.05× | ||
| 17 | Distilled beverage | Food & Beverages | 2.03× | ||
| 18 | Real property | Home & Garden | 1.84× | ||
| 19 | Badoo | Internet & Social Media | 1.79× | ||
| 20 | Innovation | Business & Career | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.