A data profile of the people who buy, follow and care about Australia in Italy — modelled from more than twelve digital signal sources. Australia has an estimated audience of 4,523,995 people in Italy.
The average Australia fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Canada, Satire, with strongest over-indexing on Wikipedia (3.56× the country average).
Demographically, the Australia audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Australia fan in Italy is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Australia profile in Italy.
46.1% are female, 53.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 41.2 |
| Estimated audience size | 4,523,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Australia audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
Where the Australia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.29× | |
| 02 | Veneto | ~400K | 1.19× | |
| 03 | Lazio | ~600K | 1.16× | |
| 04 | Tuscany | ~300K | 1.13× | |
| 05 | Campania | ~600K | 1.11× | |
| 06 | Sicilia | ~400K | 1.11× | |
| 07 | Emilia-Romagna | ~400K | 1.10× | |
| 08 | Piedmont | ~400K | 1.08× | |
| 09 | Liguria | ~100K | 1.07× | |
| 10 | Puglia | ~300K | 1.05× | |
| 11 | Friuli-Venezia Giulia | ~90K | 1.04× | |
| 12 | Marche | ~100K | 1.00× | |
| 13 | Trentino-Alto Adige/Südtirol | ~80K | 0.98× | |
| 14 | Sardinia | ~100K | 0.97× | |
| 15 | Calabria | ~100K | 0.96× | |
| 16 | Abruzzo | ~90K | 0.94× | |
| 17 | Umbria | ~60K | 0.85× | |
| 18 | Molise | ~10K | 0.69× | |
| 19 | Basilicata | ~30K | 0.68× | |
| 20 | Aosta Valley | ~8K | 0.66× |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muji | Home & Garden | 5.94× | ||
| 02 | Wikipedia | Internet & Social Media | 3.56× | ||
| 03 | Improvisation | Music & Radio | 2.93× | ||
| 04 | Satire | Literature | 2.86× | ||
| 05 | New Testament | Politics & Society | 2.59× | ||
| 06 | Lipstick | Beauty & Wellness | 2.54× | ||
| 07 | Canada | Travel & Leisure | 2.38× | ||
| 08 | Broadcasting of sports events | Movies & TV | 2.31× | ||
| 09 | Breaking news | Movies & TV | 2.09× | ||
| 10 | Mediaset | Technology & Electronics | 1.92× | ||
| 11 | Master of Business Administration | Business & Career | 1.86× | ||
| 12 | Solar energy | Home & Garden | 1.82× | ||
| 13 | Virtual reality | Technology & Electronics | 1.77× | ||
| 14 | Innovation | Business & Career | 1.74× | ||
| 15 | Champagne | Food & Beverages | 1.72× | ||
| 16 | Genetics | Kids & Family | 1.68× | ||
| 17 | Subscription business model | Shopping | 1.67× | ||
| 18 | Sustainable energy | Home & Garden | 1.58× | ||
| 19 | Sanremo Music Festival | Music & Radio | 1.57× | ||
| 20 | Art exhibition | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Sustainability | BALANCE | 1.37× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.87× |
Australia has an estimated audience of 4,523,995 people in Italy, concentrated in Lombardy and Lazio.
46.1% of Australia fans are female, 53.9% are male, with an average age of 41.2 years.
Australia fans show strongest brand affinity for Wikipedia (3.56×), Canada (2.38×), and Satire (2.86×) over the country average.
Australia fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Australia itself, the audience over-indexes on Canada (2.38×), Satire (2.86×), Breaking news (2.09×), and Lipstick (2.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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