A data profile of the people who buy, follow and care about Australia in France — modelled from more than twelve digital signal sources. Australia has an estimated audience of 4,272,635 people in France.
The average Australia fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Midi Libre, YouTube, Canada, with strongest over-indexing on Midi Libre (4.72× the country average).
Demographically, the Australia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Australia fan in France is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Midi Libre.
The key figures that characterise the Australia profile in France.
47.9% are female, 52.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.0 |
| Estimated audience size | 4,272,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Australia audience comes from France.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
Where the Australia audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.36× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 1.11× | |
| 04 | Hauts-de-France | ~400K | 1.11× | |
| 05 | Grand Est | ~400K | 1.09× | |
| 06 | Occitanie | ~400K | 1.04× | |
| 07 | Nouvelle-Aquitaine | ~400K | 1.01× | |
| 08 | Centre-Val de Loire | ~100K | 0.92× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.89× | |
| 10 | Brittany | ~200K | 0.86× | |
| 11 | Normandy | ~200K | 0.86× | |
| 12 | Pays de la Loire | ~200K | 0.84× | |
| 13 | Corsica | ~20K | 0.80× |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Midi Libre | News | 4.72× | ||
| 02 | Moped | Cars & Mobility | 4.66× | ||
| 03 | Permanent residency | Business & Career | 3.00× | ||
| 04 | Tinder | Internet & Social Media | 3.00× | ||
| 05 | Kitchen garden | Home & Garden | 3.00× | ||
| 06 | Anne Hathaway | Movies & TV | 2.61× | ||
| 07 | Corse Matin | News | 2.33× | ||
| 08 | La Dépêche du Midi | News | 2.33× | ||
| 09 | Volunteering | Politics & Society | 2.01× | ||
| 10 | Genetics | Kids & Family | 1.99× | ||
| 11 | Bruce Willis | Movies & TV | 1.98× | ||
| 12 | Breaking news | Movies & TV | 1.97× | ||
| 13 | EBay | Shopping | 1.89× | ||
| 14 | Canada | Travel & Leisure | 1.72× | ||
| 15 | Documentary movies | Movies & TV | 1.70× | ||
| 16 | Volotea | Travel & Leisure | 1.69× | ||
| 17 | Energy | Home & Garden | 1.63× | ||
| 18 | YouTube | Movies & TV | 1.58× | ||
| 19 | Real property | Home & Garden | 1.57× | ||
| 20 | Burger King | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.73× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Australia has an estimated audience of 4,272,635 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.9% of Australia fans are female, 52.1% are male, with an average age of 43.0 years.
Australia fans show strongest brand affinity for Midi Libre (4.72×), YouTube (1.58×), and Canada (1.72×) over the country average.
Australia fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Australia itself, the audience over-indexes on YouTube (1.58×), Canada (1.72×), EBay (1.89×), and Moped (4.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.