A data profile of the people who buy, follow and care about Australia in Canada — modelled from more than twelve digital signal sources. Australia has an estimated audience of 6,494,783 people in Canada.
The average Australia fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include TMZ, Tabloid (newspaper format), TV game shows, with strongest over-indexing on TMZ (1.91× the country average).
Demographically, the Australia audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Australia fan in Canada is balanced, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for TMZ.
The key figures that characterise the Australia profile in Canada.
50.1% are female, 49.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.9 |
| Estimated audience size | 6,494,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Australia audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
Where the Australia audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.38× | |
| 02 | Ontario | ~3.5M | 1.37× | |
| 03 | Alberta | ~1M | 1.30× | |
| 04 | Manitoba | ~300K | 1.11× | |
| 05 | Saskatchewan | ~200K | 0.95× | |
| 06 | New Brunswick | ~100K | 0.93× | |
| 07 | Nova Scotia | ~200K | 0.87× | |
| 08 | Quebec | ~1.5M | 0.86× | |
| 09 | Newfoundland and Labrador | ~70K | 0.67× | |
| 10 | Prince Edward Island | ~20K | 0.66× |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 2.04× | ||
| 02 | Golden Globe Award | Movies & TV | 2.04× | ||
| 03 | Emmy Award | Movies & TV | 2.04× | ||
| 04 | Rotten Tomatoes | Movies & TV | 2.04× | ||
| 05 | James Bond | Movies & TV | 2.01× | ||
| 06 | Soap opera | Movies & TV | 1.92× | ||
| 07 | TMZ | Internet & Social Media | 1.91× | ||
| 08 | Sports betting | Games | 1.83× | ||
| 09 | TV game shows | Movies & TV | 1.69× | ||
| 10 | Pay television | Movies & TV | 1.68× | ||
| 11 | Vehicle insurance | Cars & Mobility | 1.61× | ||
| 12 | New Zealand | Travel & Leisure | 1.60× | ||
| 13 | Apple Music | Music & Radio | 1.59× | ||
| 14 | Aerobics | Sports | 1.59× | ||
| 15 | Lottery | Games | 1.58× | ||
| 16 | Tour de France | Sports | 1.58× | ||
| 17 | Yahoo! | Internet & Social Media | 1.52× | ||
| 18 | Innovation | Business & Career | 1.51× | ||
| 19 | Virtual reality | Technology & Electronics | 1.51× | ||
| 20 | NASCAR | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.24× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.87× |
Australia has an estimated audience of 6,494,783 people in Canada, concentrated in Ontario and British Columbia.
50.1% of Australia fans are female, 49.9% are male, with an average age of 39.9 years.
Australia fans show strongest brand affinity for TMZ (1.91×), Tabloid (newspaper format) (2.04×), and TV game shows (1.69×) over the country average.
Australia fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Australia itself, the audience over-indexes on Tabloid (newspaper format) (2.04×), TV game shows (1.69×), Innovation (1.51×), and Golden Globe Award (2.04×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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