Australia Audience in Canada
Australia has an estimated audience of 6,494,783 people in Canada. 50.1% are female, 49.9% are male, average age 39.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: TMZ, Tabloid (newspaper format), TV game shows, Innovation, Golden Globe Award.
The average Australia fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include TMZ, Tabloid (newspaper format), TV game shows, with strongest over-indexing on TMZ (1.91× the country average). Demographically, the Australia audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Australia fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.9 |
| Estimated audience size | 6,494,783 |
Audience persona
The typical Australia fan in Canada is balanced, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for TMZ.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,740,847 | 1.37× |
| British Columbia | 1,341,266 | 1.38× |
| Quebec | 1,333,058 | 0.86× |
| Alberta | 1,044,504 | 1.3× |
| Manitoba | 270,692 | 1.11× |
| Saskatchewan | 194,476 | 0.95× |
| Nova Scotia | 168,436 | 0.87× |
| New Brunswick | 139,777 | 0.93× |
| Newfoundland and Labrador | 65,902 | 0.67× |
| Prince Edward Island | 21,168 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TMZ | 1.91× | Internet & Social Media |
| Tabloid (newspaper format) | 2.04× | Literature |
| TV game shows | 1.69× | Movies & TV |
| Innovation | 1.51× | Business & Career |
| Golden Globe Award | 2.04× | Movies & TV |
| Vehicle insurance | 1.61× | Cars & Mobility |
| Lottery | 1.58× | Games |
| Emmy Award | 2.04× | Movies & TV |
| Pay television | 1.68× | Movies & TV |
| Virtual reality | 1.51× | Technology & Electronics |
| Rotten Tomatoes | 2.04× | Movies & TV |
| Apple Music | 1.59× | Music & Radio |
| New Zealand | 1.6× | Travel & Leisure |
| Sports betting | 1.83× | Games |
| Soap opera | 1.92× | Movies & TV |
| Aerobics | 1.59× | Sports |
| NASCAR | 1.51× | Sports |
| Yahoo! | 1.52× | Internet & Social Media |
| Nike+ | 1.6× | Sports |
| James Bond | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Urban Lifestyle | OPEN | 1.15 |
| Spirituality | BALANCE | 1.14 |
| Extroversion | THRILL | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
See Australia audiences in other countries
More Country audiences in Canada
- Canada (19,443,575)
- United States (8,478,482)
- United Kingdom (4,661,542)
- Japan (3,941,077)
- France (3,618,573)
Frequently asked questions
How many fans does Australia have in Canada?
Australia has an estimated audience of 6,494,783 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Australia fans?
50.1% of Australia fans are female, 49.9% are male, with an average age of 39.9 years.
Which brands do Australia fans like most?
Australia fans show strongest brand affinity for TMZ (1.91×), Tabloid (newspaper format) (2.04×), and TV game shows (1.69×) over the country average.
Where do Australia fans live in Canada?
Australia fans in Canada are most concentrated in Ontario (reach 3,740,847), British Columbia (reach 1,341,266), and Quebec (reach 1,333,058). These three regions account for the largest share of the active audience.
What other brands do Australia fans also like?
Beyond Australia itself, the audience over-indexes on Tabloid (newspaper format) (2.04×), TV game shows (1.69×), Innovation (1.51×), and Golden Globe Award (2.04×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.