A data profile of the people who buy, follow and care about United Kingdom in Canada — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 4,661,542 people in Canada.
The average United Kingdom fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include FIFA World Cup, Domino's Pizza, Foot Locker, with strongest over-indexing on FIFA World Cup (1.65× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical United Kingdom fan in Canada is balanced, around 40.5 years old, with strong Individualism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the United Kingdom profile in Canada.
51.6% are female, 48.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.5 |
| Estimated audience size | 4,661,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide United Kingdom audience comes from Canada.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
Where the United Kingdom audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.48× | |
| 02 | British Columbia | ~900K | 1.25× | |
| 03 | Alberta | ~700K | 1.14× | |
| 04 | Nova Scotia | ~100K | 1.03× | |
| 05 | Manitoba | ~200K | 1.00× | |
| 06 | New Brunswick | ~100K | 1.00× | |
| 07 | Saskatchewan | ~100K | 0.96× | |
| 08 | Quebec | ~900K | 0.82× | |
| 09 | Newfoundland and Labrador | ~50K | 0.76× | |
| 10 | Prince Edward Island | ~20K | 0.73× |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foot Locker | Shopping | 2.20× | ||
| 02 | Reebok | Fashion & Accessoires | 2.20× | ||
| 03 | Master of Business Administration | Business & Career | 1.91× | ||
| 04 | Levi Strauss & Co. | Fashion & Accessoires | 1.90× | ||
| 05 | Minecraft | Games | 1.88× | ||
| 06 | Crime fiction | Literature | 1.79× | ||
| 07 | Adidas | Fashion & Accessoires | 1.77× | ||
| 08 | BBC | Movies & TV | 1.77× | ||
| 09 | Michael Kors | Fashion & Accessoires | 1.75× | ||
| 10 | Pay television | Movies & TV | 1.73× | ||
| 11 | Under Armour | Fashion & Accessoires | 1.68× | ||
| 12 | FIFA World Cup | Sports | 1.65× | ||
| 13 | League of Legends | Games | 1.65× | ||
| 14 | Nike | Fashion & Accessoires | 1.64× | ||
| 15 | London | Travel & Leisure | 1.63× | ||
| 16 | UEFA Champions League | Sports | 1.60× | ||
| 17 | Premier League | Sports | 1.58× | ||
| 18 | Domino's Pizza | Food & Beverages | 1.56× | ||
| 19 | Investment management | Business & Career | 1.53× | ||
| 20 | Gucci | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Tradition | CONSERVATISM | 1.27× | |
| Urban Lifestyle | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Pet Ownership | JOY | 0.82× | |
| Convenience Orientation | PREMIUM | 0.82× |
United Kingdom has an estimated audience of 4,661,542 people in Canada, concentrated in Ontario and Quebec.
51.6% of United Kingdom fans are female, 48.4% are male, with an average age of 40.5 years.
United Kingdom fans show strongest brand affinity for FIFA World Cup (1.65×), Domino's Pizza (1.56×), and Foot Locker (2.2×) over the country average.
United Kingdom fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~900K), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond United Kingdom itself, the audience over-indexes on Domino's Pizza (1.56×), Foot Locker (2.2×), London (1.63×), and Adidas (1.77×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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