United Kingdom Audience in Canada
United Kingdom has an estimated audience of 4,661,542 people in Canada. 51.6% are female, 48.4% are male, average age 40.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: FIFA World Cup, Foot Locker, London, Adidas, Nike.
The average United Kingdom fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include FIFA World Cup, Foot Locker, London, with strongest over-indexing on FIFA World Cup (1.65× the country average). Demographically, the United Kingdom audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United Kingdom fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.5 |
| Estimated audience size | 4,661,542 |
Audience persona
The typical United Kingdom fan in Canada is balanced, around 40.5 years old, with strong Individualism tendencies and a notable affinity for FIFA World Cup.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,898,715 | 1.48× |
| Quebec | 914,109 | 0.82× |
| British Columbia | 872,781 | 1.25× |
| Alberta | 654,242 | 1.14× |
| Manitoba | 174,018 | 1.0× |
| Nova Scotia | 143,043 | 1.03× |
| Saskatchewan | 141,657 | 0.96× |
| New Brunswick | 107,262 | 1.0× |
| Newfoundland and Labrador | 54,120 | 0.76× |
| Prince Edward Island | 16,688 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 1.65× | Sports |
| Foot Locker | 2.2× | Shopping |
| London | 1.63× | Travel & Leisure |
| Adidas | 1.77× | Fashion & Accessoires |
| Nike | 1.64× | Fashion & Accessoires |
| Master of Business Administration | 1.91× | Business & Career |
| Premier League | 1.58× | Sports |
| UEFA Champions League | 1.6× | Sports |
| Michael Kors | 1.75× | Fashion & Accessoires |
| Investment management | 1.53× | Business & Career |
| Pay television | 1.73× | Movies & TV |
| Reebok | 2.2× | Fashion & Accessoires |
| Levi Strauss & Co. | 1.9× | Fashion & Accessoires |
| Gucci | 1.51× | Fashion & Accessoires |
| League of Legends | 1.65× | Games |
| BBC | 1.77× | Movies & TV |
| Crime fiction | 1.79× | Literature |
| Under Armour | 1.68× | Fashion & Accessoires |
| Meghan Markle | 1.77× | Fashion & Accessoires |
| Minecraft | 1.88× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.27 |
| Urban Lifestyle | OPEN | 1.26 |
| Community Orientation | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.22 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
See United Kingdom audiences in other countries
More Country audiences in Canada
- Canada (19,443,575)
- United States (8,478,482)
- Australia (6,494,783)
- Japan (3,941,077)
- France (3,618,573)
Frequently asked questions
How many fans does United Kingdom have in Canada?
United Kingdom has an estimated audience of 4,661,542 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of United Kingdom fans?
51.6% of United Kingdom fans are female, 48.4% are male, with an average age of 40.5 years.
Which brands do United Kingdom fans like most?
United Kingdom fans show strongest brand affinity for FIFA World Cup (1.65×), Foot Locker (2.2×), and London (1.63×) over the country average.
Where do United Kingdom fans live in Canada?
United Kingdom fans in Canada are most concentrated in Ontario (reach 2,898,715), Quebec (reach 914,109), and British Columbia (reach 872,781). These three regions account for the largest share of the active audience.
What other brands do United Kingdom fans also like?
Beyond United Kingdom itself, the audience over-indexes on Foot Locker (2.2×), London (1.63×), Adidas (1.77×), and Nike (1.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.