London Audience in Canada
London has an estimated audience of 4,877,719 people in Canada. 54.3% are female, 45.7% are male, average age 40.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: United Kingdom, Indian Premier League, England, Zoom (TV channel), Punjab, India.
The average London fan in Canada is 40.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include United Kingdom, Indian Premier League, England, with strongest over-indexing on United Kingdom (1.63× the country average). Demographically, the London audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of London fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 40.0 |
| Estimated audience size | 4,877,719 |
Audience persona
The typical London fan in Canada is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for United Kingdom.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,658,289 | 2.0× |
| British Columbia | 1,099,728 | 1.51× |
| Quebec | 1,000,589 | 0.86× |
| Alberta | 676,222 | 1.12× |
| Manitoba | 138,855 | 0.76× |
| Nova Scotia | 133,018 | 0.91× |
| Saskatchewan | 120,639 | 0.78× |
| New Brunswick | 84,604 | 0.75× |
| Newfoundland and Labrador | 56,334 | 0.76× |
| Prince Edward Island | 14,885 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| United Kingdom | 1.63× | Travel & Leisure |
| Indian Premier League | 1.86× | Sports |
| England | 1.77× | Travel & Leisure |
| Zoom (TV channel) | 1.5× | Technology & Electronics |
| Punjab, India | 2.01× | Travel & Leisure |
| Scotland | 1.52× | Travel & Leisure |
| Global Study UK | 4.94× | |
| ExCel | 1.52× | Music & Radio |
| Universities in the United Kingdom | 2.47× | Business & Career |
| EartH | 1.52× | Music & Radio |
| Greater London | 1.99× | Travel & Leisure |
| Study In Australia | 2.61× | Business & Career |
| University and college admission | 1.61× | Business & Career |
| London Eye | 2.23× | Travel & Leisure |
| Amritsar | 3.19× | Travel & Leisure |
| London, Ontario | 1.61× | Travel & Leisure |
| Study in Europe | 2.6× | Business & Career |
| Salman Khan | 2.23× | Movies & TV |
| Pearson Language Tests | 4.15× | Business & Career |
| Cashmere wool | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Design Affinity | PREMIUM | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
| Urban Lifestyle | OPEN | 1.07 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
See London audiences in other countries
More City audiences in Canada
Frequently asked questions
How many fans does London have in Canada?
London has an estimated audience of 4,877,719 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of London fans?
54.3% of London fans are female, 45.7% are male, with an average age of 40.0 years.
Which brands do London fans like most?
London fans show strongest brand affinity for United Kingdom (1.63×), Indian Premier League (1.86×), and England (1.77×) over the country average.
Where do London fans live in Canada?
London fans in Canada are most concentrated in Ontario (reach 3,658,289), British Columbia (reach 1,099,728), and Quebec (reach 1,000,589). These three regions account for the largest share of the active audience.
What other brands do London fans also like?
Beyond London itself, the audience over-indexes on Indian Premier League (1.86×), England (1.77×), Zoom (TV channel) (1.5×), and Punjab, India (2.01×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.