A data profile of the people who buy, follow and care about Quebec in Canada — modelled from more than twelve digital signal sources. Quebec has an estimated audience of 9,109,192 people in Canada.
The average Quebec fan in Canada is 42.3 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Loto-Québec, MSN, Discount stores, with strongest over-indexing on Loto-Québec (2.21× the country average).
Demographically, the Quebec audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Quebec fan in Canada is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Loto-Québec.
The key figures that characterise the Quebec profile in Canada.
51.7% are female, 48.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.3 |
| Estimated audience size | 9,109,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Quebec audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 21.3% |
| United States | 16.2% |
| France | 12.9% |
Where the Quebec audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 6.37× | |
| 02 | New Brunswick | ~200K | 0.99× | |
| 03 | Ontario | ~3.5M | 0.91× | |
| 04 | British Columbia | ~900K | 0.67× | |
| 05 | Nova Scotia | ~200K | 0.63× | |
| 06 | Alberta | ~600K | 0.58× | |
| 07 | Prince Edward Island | ~20K | 0.54× | |
| 08 | Manitoba | ~200K | 0.53× | |
| 09 | Saskatchewan | ~100K | 0.47× | |
| 10 | Newfoundland and Labrador | ~60K | 0.45× |
The strongest cross-interests of the Quebec audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loto-Québec | Games | 2.21× | ||
| 02 | Discount stores | Shopping | 2.21× | ||
| 03 | Convenience store | Food & Beverages | 2.21× | ||
| 04 | Hypermarket | Shopping | 2.21× | ||
| 05 | Nespresso | Food & Beverages | 2.21× | ||
| 06 | Tampa Bay Lightning | Sports | 2.21× | ||
| 07 | MSN | News | 2.10× | ||
| 08 | World of Warcraft | Games | 2.04× | ||
| 09 | Real property | Home & Garden | 2.01× | ||
| 10 | Virtual reality | Technology & Electronics | 2.00× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.98× | ||
| 12 | Sustainable energy | Home & Garden | 1.84× | ||
| 13 | Innovation | Business & Career | 1.79× | ||
| 14 | Department store | Shopping | 1.74× | ||
| 15 | IKEA | Home & Garden | 1.70× | ||
| 16 | New Brunswick | Travel & Leisure | 1.68× | ||
| 17 | Loblaw Companies | Shopping | 1.65× | ||
| 18 | Reitmans | Fashion & Accessoires | 1.63× | ||
| 19 | Montreal | Travel & Leisure | 1.51× | ||
| 20 | Bank of Montreal | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Sustainability | BALANCE | 1.29× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.79× |
Quebec has an estimated audience of 9,109,192 people in Canada, concentrated in Quebec and Ontario.
51.7% of Quebec fans are female, 48.3% are male, with an average age of 42.3 years.
Quebec fans show strongest brand affinity for Loto-Québec (2.21×), MSN (2.1×), and Discount stores (2.21×) over the country average.
Quebec fans in Canada are most concentrated in Quebec (reach ~7M), Ontario (reach ~3.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Quebec itself, the audience over-indexes on MSN (2.1×), Discount stores (2.21×), Real property (2.01×), and IKEA (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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