Quebec Audience in Canada
Quebec has an estimated audience of 9,109,192 people in Canada. 51.7% are female, 48.3% are male, average age 42.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: MSN, Loto-Québec, Discount stores, Real property, IKEA.
The average Quebec fan in Canada is 42.3 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include MSN, Loto-Québec, Discount stores, with strongest over-indexing on MSN (2.1× the country average). Demographically, the Quebec audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Quebec fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.3 |
| Estimated audience size | 9,109,192 |
Audience persona
The typical Quebec fan in Canada is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for MSN.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 6,831,894 | 6.37× |
| Ontario | 3,458,268 | 0.91× |
| British Columbia | 910,237 | 0.67× |
| Alberta | 648,193 | 0.58× |
| New Brunswick | 207,726 | 0.99× |
| Manitoba | 180,053 | 0.53× |
| Nova Scotia | 170,138 | 0.63× |
| Saskatchewan | 134,794 | 0.47× |
| Newfoundland and Labrador | 63,014 | 0.45× |
| Prince Edward Island | 24,168 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.1× | News |
| Loto-Québec | 2.21× | Games |
| Discount stores | 2.21× | Shopping |
| Real property | 2.01× | Home & Garden |
| IKEA | 1.7× | Home & Garden |
| Montreal | 1.51× | Travel & Leisure |
| New Brunswick | 1.68× | Travel & Leisure |
| Innovation | 1.79× | Business & Career |
| Convenience store | 2.21× | Food & Beverages |
| Department store | 1.74× | Shopping |
| Reitmans | 1.63× | Fashion & Accessoires |
| Hypermarket | 2.21× | Shopping |
| Virtual reality | 2.0× | Technology & Electronics |
| Tabloid (newspaper format) | 1.98× | Literature |
| Nespresso | 2.21× | Food & Beverages |
| World of Warcraft | 2.04× | Games |
| Loblaw Companies | 1.65× | Shopping |
| Sustainable energy | 1.84× | Home & Garden |
| Tampa Bay Lightning | 2.21× | Sports |
| Renewable energy | 1.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.29 |
| Need for Security | CONSERVATISM | 1.25 |
| Price Sensitivity | PREMIUM | 1.21 |
| Individualism | JOY | 1.1 |
| Tradition | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 21.3% |
| United States | 16.2% |
| France | 12.9% |
See Quebec audiences in other countries
More City audiences in Canada
- Ottawa (14,751,059)
- Toronto (13,828,312)
- Montreal (8,564,284)
- Vancouver (6,564,022)
- New York City (6,539,141)
Frequently asked questions
How many fans does Quebec have in Canada?
Quebec has an estimated audience of 9,109,192 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Quebec fans?
51.7% of Quebec fans are female, 48.3% are male, with an average age of 42.3 years.
Which brands do Quebec fans like most?
Quebec fans show strongest brand affinity for MSN (2.1×), Loto-Québec (2.21×), and Discount stores (2.21×) over the country average.
Where do Quebec fans live in Canada?
Quebec fans in Canada are most concentrated in Quebec (reach 6,831,894), Ontario (reach 3,458,268), and British Columbia (reach 910,237). These three regions account for the largest share of the active audience.
What other brands do Quebec fans also like?
Beyond Quebec itself, the audience over-indexes on Loto-Québec (2.21×), Discount stores (2.21×), Real property (2.01×), and IKEA (1.7×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.