Ottawa Audience in Canada
Ottawa has an estimated audience of 14,751,059 people in Canada. 51.3% are female, 48.7% are male, average age 42.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Tabloid (newspaper format), Tom Cruise, Western Union.
The average Ottawa fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.68× the country average). Demographically, the Ottawa audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ottawa fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.7 |
| Estimated audience size | 14,751,059 |
Audience persona
The typical Ottawa fan in Canada is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 11,063,294 | 2.53× |
| Quebec | 6,435,362 | 1.82× |
| British Columbia | 1,608,313 | 0.73× |
| Alberta | 1,358,541 | 0.75× |
| Nova Scotia | 378,171 | 0.86× |
| Manitoba | 371,128 | 0.67× |
| Saskatchewan | 294,059 | 0.63× |
| New Brunswick | 290,002 | 0.85× |
| Newfoundland and Labrador | 141,699 | 0.63× |
| Prince Edward Island | 47,116 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.68× | Home & Garden |
| Innovation | 1.73× | Business & Career |
| Tabloid (newspaper format) | 1.81× | Literature |
| Tom Cruise | 1.92× | Movies & TV |
| Western Union | 1.6× | Business & Career |
| Non-alcoholic beverage | 2.01× | Food & Beverages |
| Rail transport | 1.58× | Travel & Leisure |
| Virtual reality | 1.62× | Technology & Electronics |
| Hypermarket | 1.76× | Shopping |
| John Cena | 2.01× | Sports |
| Henry Cavill | 1.93× | Movies & TV |
| Bruce Willis | 1.52× | Movies & TV |
| Internet service provider | 1.75× | Technology & Electronics |
| Mineral water | 2.01× | Food & Beverages |
| Britney Spears | 1.51× | Music & Radio |
| Sports club | 1.51× | Sports |
| Air pollution | 1.61× | Health |
| Cappuccino | 1.57× | Food & Beverages |
| Emmy Award | 1.62× | Movies & TV |
| Jason Statham | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.42 |
| Indulgence | JOY | 1.38 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.36 |
| Tradition | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 30.3% |
| United States | 21.2% |
| China | 3.5% |
See Ottawa audiences in other countries
More City audiences in Canada
- Toronto (13,828,312)
- Quebec (9,109,192)
- Montreal (8,564,284)
- Vancouver (6,564,022)
- New York City (6,539,141)
Frequently asked questions
How many fans does Ottawa have in Canada?
Ottawa has an estimated audience of 14,751,059 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Ottawa fans?
51.3% of Ottawa fans are female, 48.7% are male, with an average age of 42.7 years.
Which brands do Ottawa fans like most?
Ottawa fans show strongest brand affinity for Real property (1.68×), Innovation (1.73×), and Tabloid (newspaper format) (1.81×) over the country average.
Where do Ottawa fans live in Canada?
Ottawa fans in Canada are most concentrated in Ontario (reach 11,063,294), Quebec (reach 6,435,362), and British Columbia (reach 1,608,313). These three regions account for the largest share of the active audience.
What other brands do Ottawa fans also like?
Beyond Ottawa itself, the audience over-indexes on Innovation (1.73×), Tabloid (newspaper format) (1.81×), Tom Cruise (1.92×), and Western Union (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.