A data profile of the people who buy, follow and care about Ottawa in Canada — modelled from more than twelve digital signal sources. Ottawa has an estimated audience of 14,751,059 people in Canada.
The average Ottawa fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.68× the country average).
Demographically, the Ottawa audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ottawa fan in Canada is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Ottawa profile in Canada.
51.3% are female, 48.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.7 |
| Estimated audience size | 14,751,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Ottawa audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 30.3% |
| United States | 21.2% |
| China | 3.5% |
Where the Ottawa audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~11M | 2.53× | |
| 02 | Quebec | ~6.5M | 1.82× | |
| 03 | Nova Scotia | ~400K | 0.86× | |
| 04 | New Brunswick | ~300K | 0.85× | |
| 05 | Alberta | ~1.5M | 0.75× | |
| 06 | British Columbia | ~1.5M | 0.73× | |
| 07 | Manitoba | ~400K | 0.67× | |
| 08 | Prince Edward Island | ~50K | 0.65× | |
| 09 | Saskatchewan | ~300K | 0.63× | |
| 10 | Newfoundland and Labrador | ~100K | 0.63× |
The strongest cross-interests of the Ottawa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.01× | ||
| 02 | John Cena | Sports | 2.01× | ||
| 03 | Mineral water | Food & Beverages | 2.01× | ||
| 04 | John Travolta | Movies & TV | 1.94× | ||
| 05 | Henry Cavill | Movies & TV | 1.93× | ||
| 06 | Tom Cruise | Movies & TV | 1.92× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.81× | ||
| 08 | Vegas Golden Knights | Sports | 1.79× | ||
| 09 | Hypermarket | Shopping | 1.76× | ||
| 10 | Internet service provider | Technology & Electronics | 1.75× | ||
| 11 | Innovation | Business & Career | 1.73× | ||
| 12 | Real property | Home & Garden | 1.68× | ||
| 13 | Virtual reality | Technology & Electronics | 1.62× | ||
| 14 | Western Union | Business & Career | 1.60× | ||
| 15 | Rail transport | Travel & Leisure | 1.58× | ||
| 16 | Ryan Gosling | Movies & TV | 1.57× | ||
| 17 | Carolina Hurricanes | Sports | 1.57× | ||
| 18 | Bruce Willis | Movies & TV | 1.52× | ||
| 19 | Britney Spears | Music & Radio | 1.51× | ||
| 20 | Sports club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Indulgence | JOY | 1.38× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Ottawa has an estimated audience of 14,751,059 people in Canada, concentrated in Ontario and Quebec.
51.3% of Ottawa fans are female, 48.7% are male, with an average age of 42.7 years.
Ottawa fans show strongest brand affinity for Real property (1.68×), Innovation (1.73×), and Tabloid (newspaper format) (1.81×) over the country average.
Ottawa fans in Canada are most concentrated in Ontario (reach ~11M), Quebec (reach ~6.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Ottawa itself, the audience over-indexes on Innovation (1.73×), Tabloid (newspaper format) (1.81×), Tom Cruise (1.92×), and Western Union (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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