Toronto Audience in Canada
Toronto has an estimated audience of 13,828,312 people in Canada. 52.6% are female, 47.4% are male, average age 40.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Kelly Osbourne, Flipkart, BSE SENSEX, CricBuzz.
The average Toronto fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Kelly Osbourne, Flipkart, BSE SENSEX, with strongest over-indexing on Kelly Osbourne (1.67× the country average). Demographically, the Toronto audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Toronto fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.8 |
| Estimated audience size | 13,828,312 |
Audience persona
The typical Toronto fan in Canada is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kelly Osbourne.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 10,371,234 | 2.97× |
| Quebec | 3,288,841 | 0.99× |
| British Columbia | 1,694,942 | 0.82× |
| Alberta | 1,350,525 | 0.79× |
| Manitoba | 434,450 | 0.84× |
| Nova Scotia | 347,788 | 0.84× |
| Saskatchewan | 314,749 | 0.72× |
| New Brunswick | 246,276 | 0.77× |
| Newfoundland and Labrador | 145,953 | 0.69× |
| Prince Edward Island | 42,808 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kelly Osbourne | 1.67× | Music & Radio |
| Flipkart | 1.6× | Shopping |
| BSE SENSEX | 1.57× | Business & Career |
| CricBuzz | 2.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.29 |
| Travelling | THRILL | 1.26 |
| Risk Appetite | THRILL | 1.25 |
| Career Orientation | POWER | 1.25 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Canada | 22.0% |
| United Kingdom | 4.7% |
See Toronto audiences in other countries
More City audiences in Canada
- Ottawa (14,751,059)
- Quebec (9,109,192)
- Montreal (8,564,284)
- Vancouver (6,564,022)
- New York City (6,539,141)
Frequently asked questions
How many fans does Toronto have in Canada?
Toronto has an estimated audience of 13,828,312 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Toronto fans?
52.6% of Toronto fans are female, 47.4% are male, with an average age of 40.8 years.
Which brands do Toronto fans like most?
Toronto fans show strongest brand affinity for Kelly Osbourne (1.67×), Flipkart (1.6×), and BSE SENSEX (1.57×) over the country average.
Where do Toronto fans live in Canada?
Toronto fans in Canada are most concentrated in Ontario (reach 10,371,234), Quebec (reach 3,288,841), and British Columbia (reach 1,694,942). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.