A data profile of the people who buy, follow and care about Toronto in Canada — modelled from more than twelve digital signal sources. Toronto has an estimated audience of 13,828,312 people in Canada.
The average Toronto fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Kelly Osbourne, Flipkart, BSE SENSEX, with strongest over-indexing on Kelly Osbourne (1.67× the country average).
Demographically, the Toronto audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 10 regions tracked by Rascasse.
The typical Toronto fan in Canada is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Toronto profile in Canada.
52.6% are female, 47.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.8 |
| Estimated audience size | 13,828,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Toronto audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.3% |
| Canada | 22.0% |
| United Kingdom | 4.7% |
Where the Toronto audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~10M | 2.97× | |
| 02 | Quebec | ~3.5M | 0.99× | |
| 03 | Manitoba | ~400K | 0.84× | |
| 04 | Nova Scotia | ~300K | 0.84× | |
| 05 | British Columbia | ~1.5M | 0.82× | |
| 06 | Alberta | ~1.5M | 0.79× | |
| 07 | New Brunswick | ~200K | 0.77× | |
| 08 | Saskatchewan | ~300K | 0.72× | |
| 09 | Newfoundland and Labrador | ~100K | 0.69× | |
| 10 | Prince Edward Island | ~40K | 0.63× |
The strongest cross-interests of the Toronto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CricBuzz | Sports | 2.20× | ||
| 02 | Kelly Osbourne | Music & Radio | 1.67× | ||
| 03 | Flipkart | Shopping | 1.60× | ||
| 04 | BSE SENSEX | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Sustainability | BALANCE | 0.89× |
Toronto has an estimated audience of 13,828,312 people in Canada, concentrated in Ontario and Quebec.
52.6% of Toronto fans are female, 47.4% are male, with an average age of 40.8 years.
Toronto fans show strongest brand affinity for Kelly Osbourne (1.67×), Flipkart (1.6×), and BSE SENSEX (1.57×) over the country average.
Toronto fans in Canada are most concentrated in Ontario (reach ~10M), Quebec (reach ~3.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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