A data profile of the people who buy, follow and care about Vancouver in Canada — modelled from more than twelve digital signal sources. Vancouver has an estimated audience of 6,564,022 people in Canada.
The average Vancouver fan in Canada is 40.5 years old, balanced, and lives primarily in British Columbia.
The audience is concentrated in British Columbia, Ontario, Quebec.
Top brand affinities include Vancouver Canucks, University of British Columbia, Vancouver International Airport, with strongest over-indexing on Vancouver Canucks (1.54× the country average).
Demographically, the Vancouver audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 10 regions tracked by Rascasse.
The typical Vancouver fan in Canada is balanced, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Vancouver Canucks.
The key figures that characterise the Vancouver profile in Canada.
53.8% are female, 46.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.5 |
| Estimated audience size | 6,564,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Vancouver audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.2% |
| Canada | 24.0% |
| China | 5.0% |
Where the Vancouver audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~4M | 3.86× | |
| 02 | Alberta | ~1M | 1.26× | |
| 03 | Ontario | ~2.5M | 0.90× | |
| 04 | Manitoba | ~200K | 0.84× | |
| 05 | Saskatchewan | ~200K | 0.83× | |
| 06 | Quebec | ~1M | 0.70× | |
| 07 | Nova Scotia | ~100K | 0.50× | |
| 08 | New Brunswick | ~80K | 0.50× | |
| 09 | Prince Edward Island | ~10K | 0.43× | |
| 10 | Newfoundland and Labrador | ~40K | 0.37× |
The strongest cross-interests of the Vancouver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vancouver Aquarium | Travel & Leisure | 2.34× | ||
| 02 | University of British Columbia | Business & Career | 2.12× | ||
| 03 | Vancouver Whitecaps FC | Sports | 2.10× | ||
| 04 | Medieval music | Music & Radio | 2.10× | ||
| 05 | Ford S-Max | Cars & Mobility | 2.10× | ||
| 06 | Live in Canada | Politics & Society | 2.09× | ||
| 07 | Vancouver Art Gallery | Travel & Leisure | 2.03× | ||
| 08 | Vancouver International Airport | Travel & Leisure | 1.85× | ||
| 09 | World Vision International | Politics & Society | 1.85× | ||
| 10 | BC Lions | Sports | 1.71× | ||
| 11 | Sun Peaks Resort | Travel & Leisure | 1.68× | ||
| 12 | Hydraulic fracturing | Politics & Society | 1.66× | ||
| 13 | Vancouver Canucks | Sports | 1.54× | ||
| 14 | Denny's | Food & Beverages | 1.54× | ||
| 15 | Whistler Blackcomb | Travel & Leisure | 1.54× | ||
| 16 | Instant rebate | Shopping | 1.52× | ||
| 17 | Duvet | Home & Garden | 1.51× | ||
| 18 | JW Marriott Hotels | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.28× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.85× |
Vancouver has an estimated audience of 6,564,022 people in Canada, concentrated in British Columbia and Ontario.
53.8% of Vancouver fans are female, 46.2% are male, with an average age of 40.5 years.
Vancouver fans show strongest brand affinity for Vancouver Canucks (1.54×), University of British Columbia (2.12×), and Vancouver International Airport (1.85×) over the country average.
Vancouver fans in Canada are most concentrated in British Columbia (reach ~4M), Ontario (reach ~2.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Vancouver itself, the audience over-indexes on University of British Columbia (2.12×), Vancouver International Airport (1.85×), Denny's (1.54×), and BC Lions (1.71×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Vancouver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.