Vancouver Audience in Canada
Vancouver has an estimated audience of 6,564,022 people in Canada. 53.8% are female, 46.2% are male, average age 40.5. Top regions: British Columbia, Ontario, Quebec. Top brand affinities: Vancouver Canucks, University of British Columbia, Vancouver International Airport, BC Lions, Vancouver Whitecaps FC.
The average Vancouver fan in Canada is 40.5 years old, balanced, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Ontario, Quebec. Top brand affinities include Vancouver Canucks, University of British Columbia, Vancouver International Airport, with strongest over-indexing on Vancouver Canucks (1.54× the country average). Demographically, the Vancouver audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Vancouver fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.5 |
| Estimated audience size | 6,564,022 |
Audience persona
The typical Vancouver fan in Canada is balanced, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Vancouver Canucks.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | 3,791,826 | 3.86× |
| Ontario | 2,469,004 | 0.9× |
| Quebec | 1,107,024 | 0.7× |
| Alberta | 1,023,900 | 1.26× |
| Manitoba | 206,377 | 0.84× |
| Saskatchewan | 171,827 | 0.83× |
| Nova Scotia | 97,923 | 0.5× |
| New Brunswick | 75,198 | 0.5× |
| Newfoundland and Labrador | 37,407 | 0.37× |
| Prince Edward Island | 13,748 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vancouver Canucks | 1.54× | Sports |
| University of British Columbia | 2.12× | Business & Career |
| Vancouver International Airport | 1.85× | Travel & Leisure |
| BC Lions | 1.71× | Sports |
| Vancouver Whitecaps FC | 2.1× | Sports |
| Sun Peaks Resort | 1.68× | Travel & Leisure |
| Whistler Blackcomb | 1.54× | Travel & Leisure |
| Duvet | 1.51× | Home & Garden |
| Live in Canada | 2.09× | Politics & Society |
| Vancouver Art Gallery | 2.03× | Travel & Leisure |
| Vancouver Aquarium | 2.34× | Travel & Leisure |
| Denny's | 1.54× | Food & Beverages |
| Medieval music | 2.1× | Music & Radio |
| Hydraulic fracturing | 1.66× | Politics & Society |
| Instant rebate | 1.52× | Shopping |
| World Vision International | 1.85× | Politics & Society |
| Ford S-Max | 2.1× | Cars & Mobility |
| JW Marriott Hotels | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Price Sensitivity | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Travelling | THRILL | 1.19 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Canada | 24.0% |
| China | 5.0% |
See Vancouver audiences in other countries
More City audiences in Canada
- Ottawa (14,751,059)
- Toronto (13,828,312)
- Quebec (9,109,192)
- Montreal (8,564,284)
- New York City (6,539,141)
Frequently asked questions
How many fans does Vancouver have in Canada?
Vancouver has an estimated audience of 6,564,022 people in Canada, concentrated in British Columbia and Ontario.
What is the gender split and age of Vancouver fans?
53.8% of Vancouver fans are female, 46.2% are male, with an average age of 40.5 years.
Which brands do Vancouver fans like most?
Vancouver fans show strongest brand affinity for Vancouver Canucks (1.54×), University of British Columbia (2.12×), and Vancouver International Airport (1.85×) over the country average.
Where do Vancouver fans live in Canada?
Vancouver fans in Canada are most concentrated in British Columbia (reach 3,791,826), Ontario (reach 2,469,004), and Quebec (reach 1,107,024). These three regions account for the largest share of the active audience.
What other brands do Vancouver fans also like?
Beyond Vancouver itself, the audience over-indexes on University of British Columbia (2.12×), Vancouver International Airport (1.85×), BC Lions (1.71×), and Vancouver Whitecaps FC (2.1×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Vancouver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.