Vancouver Canucks Audience in Canada
Vancouver Canucks has an estimated audience of 4,938,762 people in Canada. 38.2% are female, 61.8% are male, average age 39.3. Top regions: British Columbia, Alberta, Ontario. Top brand affinities: Ice Hockey World Championships, Edmonton Oilers, Winnipeg Jets, Toronto Maple Leafs, Calgary Flames.
The average Vancouver Canucks fan in Canada is 39.3 years old, more male, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Alberta, Ontario. Top brand affinities include Ice Hockey World Championships, Edmonton Oilers, Winnipeg Jets, with strongest over-indexing on Ice Hockey World Championships (2.76× the country average). Demographically, the Vancouver Canucks audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Vancouver Canucks fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.3 |
| Estimated audience size | 4,938,762 |
Audience persona
The typical Vancouver Canucks fan in Canada is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | 3,704,071 | 6.47× |
| Alberta | 604,743 | 0.99× |
| Ontario | 576,134 | 0.28× |
| Saskatchewan | 111,466 | 0.71× |
| Quebec | 107,735 | 0.09× |
| Manitoba | 90,267 | 0.49× |
| Nova Scotia | 43,917 | 0.3× |
| New Brunswick | 28,787 | 0.25× |
| Newfoundland and Labrador | 19,130 | 0.25× |
| Prince Edward Island | 6,665 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 2.76× | Sports |
| Edmonton Oilers | 3.15× | Sports |
| Winnipeg Jets | 4.2× | Sports |
| Toronto Maple Leafs | 2.68× | Sports |
| Calgary Flames | 4.33× | Sports |
| Ottawa Senators | 4.11× | Sports |
| Toronto Blue Jays | 1.52× | Sports |
| Metropolis at Metrotown | 3.76× | Travel & Leisure |
| First-time buyer | 2.94× | Shopping |
| NHL (video game series) | 2.47× | Games |
| Save-On-Foods | 2.12× | Food & Beverages |
| PlayNow.com | 2.16× | Games |
| Sportsnet | 1.59× | Sports |
| Buffalo Sabres | 4.18× | Sports |
| Colorado Avalanche | 3.73× | Sports |
| London Drugs | 1.89× | Shopping |
| Nashville Predators | 5.51× | Sports |
| Connor McDavid | 2.33× | Sports |
| Auston Matthews | 2.44× | Sports |
| Outdoor enthusiast | 1.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.03 |
| Design Affinity | PREMIUM | 1.02 |
| Travelling | THRILL | 1.01 |
| Need for Security | CONSERVATISM | 1.0 |
| Spirituality | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 53.9% |
| United States | 19.7% |
| China | 2.8% |
See Vancouver Canucks audiences in other countries
- Vancouver Canucks — Germany
- Vancouver Canucks — United States
- Vancouver Canucks — United Kingdom
- Vancouver Canucks — France
- Vancouver Canucks — Italy
- Vancouver Canucks — Spain
- Vancouver Canucks — Brazil
- Vancouver Canucks — Japan
- Vancouver Canucks — South Korea
- Vancouver Canucks — India
- Vancouver Canucks — Mexico
More Ice hockey audiences in Canada
- Tim Horton (116,860,783)
- Ice Hockey World Championships (44,393,400)
- Toronto Maple Leafs (14,874,919)
- NHL (13,873,666)
- Edmonton Oilers (11,739,383)
Frequently asked questions
How many fans does Vancouver Canucks have in Canada?
Vancouver Canucks has an estimated audience of 4,938,762 people in Canada, concentrated in British Columbia and Alberta.
What is the gender split and age of Vancouver Canucks fans?
38.2% of Vancouver Canucks fans are female, 61.8% are male, with an average age of 39.3 years.
Which brands do Vancouver Canucks fans like most?
Vancouver Canucks fans show strongest brand affinity for Ice Hockey World Championships (2.76×), Edmonton Oilers (3.15×), and Winnipeg Jets (4.2×) over the country average.
Where do Vancouver Canucks fans live in Canada?
Vancouver Canucks fans in Canada are most concentrated in British Columbia (reach 3,704,071), Alberta (reach 604,743), and Ontario (reach 576,134). These three regions account for the largest share of the active audience.
What other brands do Vancouver Canucks fans also like?
Beyond Vancouver Canucks itself, the audience over-indexes on Edmonton Oilers (3.15×), Winnipeg Jets (4.2×), Toronto Maple Leafs (2.68×), and Calgary Flames (4.33×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Vancouver Canucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.