A data profile of the people who buy, follow and care about Vancouver Canucks in Canada — modelled from more than twelve digital signal sources. Vancouver Canucks has an estimated audience of 4,916,184 people in Canada.
The average Vancouver Canucks fan in Canada is 39.3 years old, more male, and lives primarily in British Columbia.
The audience is concentrated in British Columbia, Alberta, Ontario.
Top brand affinities include Ice Hockey World Championships, Edmonton Oilers, Toronto Maple Leafs, with strongest over-indexing on Ice Hockey World Championships (2.76× the country average).
Demographically, the Vancouver Canucks audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Vancouver Canucks fan in Canada is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Vancouver Canucks profile in Canada.
38.2% are female, 61.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.3 |
| Estimated audience size | 4,916,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Vancouver Canucks audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 53.9% |
| United States | 19.7% |
| China | 2.8% |
Where the Vancouver Canucks audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~3.5M | 6.47× | |
| 02 | Alberta | ~600K | 0.99× | |
| 03 | Saskatchewan | ~100K | 0.71× | |
| 04 | Manitoba | ~90K | 0.49× | |
| 05 | Nova Scotia | ~40K | 0.30× | |
| 06 | Ontario | ~600K | 0.28× | |
| 07 | Prince Edward Island | ~7K | 0.27× | |
| 08 | New Brunswick | ~30K | 0.25× | |
| 09 | Newfoundland and Labrador | ~20K | 0.25× | |
| 10 | Quebec | ~100K | 0.09× |
The strongest cross-interests of the Vancouver Canucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nashville Predators | Sports | 5.51× | ||
| 02 | Calgary Flames | Sports | 4.33× | ||
| 03 | Winnipeg Jets | Sports | 4.20× | ||
| 04 | Buffalo Sabres | Sports | 4.18× | ||
| 05 | Ottawa Senators | Sports | 4.11× | ||
| 06 | Metropolis at Metrotown | Travel & Leisure | 3.76× | ||
| 07 | Colorado Avalanche | Sports | 3.73× | ||
| 08 | Edmonton Oilers | Sports | 3.15× | ||
| 09 | First-time buyer | Shopping | 2.94× | ||
| 10 | Detroit Red Wings | Sports | 2.90× | ||
| 11 | Ice Hockey World Championships | Sports | 2.76× | ||
| 12 | Toronto Maple Leafs | Sports | 2.68× | ||
| 13 | NHL (video game series) | Games | 2.47× | ||
| 14 | Cactus Club Cafe | Food & Beverages | 2.20× | ||
| 15 | PlayNow.com | Games | 2.16× | ||
| 16 | Save-On-Foods | Food & Beverages | 2.12× | ||
| 17 | London Drugs | Shopping | 1.89× | ||
| 18 | Outdoor enthusiast | Sports | 1.72× | ||
| 19 | Sportsnet | Sports | 1.59× | ||
| 20 | Toronto Blue Jays | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.03× | |
| Design Affinity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.66× | |
| Career Orientation | POWER | 0.71× | |
| Early Adopter Mentality | POWER | 0.78× |
Vancouver Canucks has an estimated audience of 4,916,184 people in Canada, concentrated in British Columbia and Alberta.
38.2% of Vancouver Canucks fans are female, 61.8% are male, with an average age of 39.3 years.
Vancouver Canucks fans show strongest brand affinity for Ice Hockey World Championships (2.76×), Edmonton Oilers (3.15×), and Toronto Maple Leafs (2.68×) over the country average.
Vancouver Canucks fans in Canada are most concentrated in British Columbia (reach ~3.5M), Alberta (reach ~600K), and Ontario (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vancouver Canucks itself, the audience over-indexes on Edmonton Oilers (3.15×), Toronto Maple Leafs (2.68×), Winnipeg Jets (4.2×), and Ottawa Senators (4.11×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Vancouver Canucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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