Buffalo Sabres Audience in United States

Buffalo Sabres logo

Buffalo Sabres has an estimated audience of 4,419,775 people in United States. 33.6% are female, 66.4% are male, average age 38.3. Top regions: New York, Florida, Pennsylvania. Top brand affinities: Connor McDavid, WGRZ, WIVB-TV, The Buffalo News, Calgary Flames.

The average Buffalo Sabres fan in United States is 38.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, Pennsylvania. Top brand affinities include Connor McDavid, WGRZ, WIVB-TV, with strongest over-indexing on Connor McDavid (105.69× the country average). Demographically, the Buffalo Sabres audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Buffalo Sabres fans

Demographic split for Buffalo Sabres audience in United States
MetricValue
Female33.6%
Male66.4%
Average age38.3
Estimated audience size4,419,775

Audience persona

The typical Buffalo Sabres fan in United States is more male, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Connor McDavid.

Top regions in United States

Top regions ranked by reach for Buffalo Sabres in United States
RegionReachAffinity
New York3,314,83116.08×
Florida425,2621.42×
Pennsylvania216,7741.46×
North Carolina166,3741.25×
California156,4180.32×
Texas131,0490.34×
Ohio113,5800.83×
Virginia106,6080.99×
Massachusetts99,4531.14×
Michigan96,5000.83×
Georgia78,9500.58×
Illinois78,9100.54×
New Jersey76,7530.68×
South Carolina73,7801.11×
Arizona63,0360.7×
Maryland57,1810.75×
Colorado53,2590.76×
Tennessee52,1000.59×
Washington45,7960.52×
Connecticut44,2341×
Indiana42,9900.53×
Nevada42,8631×
Minnesota34,2140.54×
Missouri30,7640.43×
Alabama29,5590.48×
Kentucky29,1060.53×
Wisconsin25,3700.38×
New Hampshire22,8321.31×
Oregon22,1690.44×
Maine19,9581.26×
Utah18,8210.48×
Louisiana18,3030.32×
Vermont17,3852.24×
Oklahoma14,9760.31×
West Virginia13,9060.68×
Iowa13,7500.38×
Mississippi12,6280.35×
Kansas12,2140.35×
Washington, District of Columbia11,9030.9×
Idaho10,6670.48×
Rhode Island10,3170.73×
New Mexico9,0390.41×
Delaware8,8510.73×
Hawaii8,0530.42×
Nebraska7,6680.35×
Arkansas7,5830.21×
Alaska7,4070.78×
Montana7,0360.57×
North Dakota4,3940.48×
Wyoming4,2790.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo Sabres audience
BrandAffinityCategory
Connor McDavid105.69×Sports
WGRZ103.93×Movies & TV
WIVB-TV88.59×Movies & TV
The Buffalo News121.48×News
Calgary Flames58.82×Sports
Buffalo–Niagara Falls metropolitan area82.35×Travel & Leisure
Erie County, New York63.73×Travel & Leisure
Washington Capitals27.81×Sports
Buffalo Bills9.38×Sports
Niagara Falls, New York72.89×Travel & Leisure
M&T Bank17.79×Business & Career
Florida Panthers20.14×Sports
Tim Horton13.72×Sports
Winnipeg Jets30.39×Sports
USA Hockey20.12×Sports
ccm hockey65.73×Sports
Wegmans10.18×Shopping
Buffalo Bisons88.63×Sports
NHL (video game series)18.06×Games
Orchard Park (town), New York89.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo Sabres audience
TraitClusterScore
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.22
Community OrientationOPEN1.21
Sports ActivityPOWER1.11
PatriotismCONSERVATISM1.08
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Buffalo Sabres
CountryShare
United States69.9%
Canada19.0%
Germany1.3%

See Buffalo Sabres audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Buffalo Sabres have in United States?

Buffalo Sabres has an estimated audience of 4,419,775 people in United States, concentrated in New York and Florida.

What is the gender split and age of Buffalo Sabres fans?

33.6% of Buffalo Sabres fans are female, 66.4% are male, with an average age of 38.3 years.

Which brands do Buffalo Sabres fans like most?

Buffalo Sabres fans show strongest brand affinity for Connor McDavid (105.69×), WGRZ (103.93×), and WIVB-TV (88.59×) over the country average.

Where do Buffalo Sabres fans live in United States?

Buffalo Sabres fans in United States are most concentrated in New York (reach 3,314,831), Florida (reach 425,262), and Pennsylvania (reach 216,774). These three regions account for the largest share of the active audience.

What other brands do Buffalo Sabres fans also like?

Beyond Buffalo Sabres itself, the audience over-indexes on WGRZ (103.93×), WIVB-TV (88.59×), The Buffalo News (121.48×), and Calgary Flames (58.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Sabres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.