Montreal Audience in Canada
Montreal has an estimated audience of 8,564,284 people in Canada. 52.5% are female, 47.5% are male, average age 41.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Quebec, Loto-Québec, Quebec City, TVA (Canada), Divertissement.
The average Montreal fan in Canada is 41.3 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Quebec, Loto-Québec, Quebec City, with strongest over-indexing on Quebec (1.51× the country average). Demographically, the Montreal audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Montreal fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.3 |
| Estimated audience size | 8,564,284 |
Audience persona
The typical Montreal fan in Canada is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Quebec.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 6,423,213 | 4.39× |
| Ontario | 4,731,741 | 1.32× |
| British Columbia | 902,111 | 0.7× |
| Alberta | 690,641 | 0.65× |
| Nova Scotia | 207,529 | 0.81× |
| Manitoba | 200,989 | 0.63× |
| New Brunswick | 181,689 | 0.92× |
| Saskatchewan | 123,331 | 0.45× |
| Newfoundland and Labrador | 68,720 | 0.53× |
| Prince Edward Island | 25,212 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quebec | 1.51× | Travel & Leisure |
| Loto-Québec | 1.8× | Games |
| Quebec City | 1.66× | Travel & Leisure |
| TVA (Canada) | 1.93× | Movies & TV |
| Divertissement | 1.8× | Politics & Society |
| Buyer brokerage | 1.77× | Home & Garden |
| Occupation Double | 1.8× | Movies & TV |
| Bijou (jewellery) | 1.71× | Fashion & Accessoires |
| Work in Canada | 2.22× | |
| Urbania | 1.86× | Travel & Leisure |
| Télé-Québec | 1.88× | Movies & TV |
| Sorel-Tracy | 1.85× | Travel & Leisure |
| Rachel Weisz | 1.57× | Movies & TV |
| Tout le monde en parle (Quebec) | 1.59× | Movies & TV |
| Canal Vie | 1.75× | Movies & TV |
| Brasserie | 1.73× | Food & Beverages |
| La Voix | 1.84× | Movies & TV |
| CEGEP | 1.83× | Business & Career |
| Keri Russell | 1.51× | Movies & TV |
| Trois fois par jour | 1.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.28 |
| Patriotism | CONSERVATISM | 0.97 |
| Individualism | JOY | 0.96 |
| Social Media Usage | JOY | 0.96 |
| Early Adopter Mentality | POWER | 0.94 |
| Career Orientation | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 24.1% |
| United States | 16.8% |
| France | 6.2% |
See Montreal audiences in other countries
More City audiences in Canada
- Ottawa (14,751,059)
- Toronto (13,828,312)
- Quebec (9,109,192)
- Vancouver (6,564,022)
- New York City (6,539,141)
Frequently asked questions
How many fans does Montreal have in Canada?
Montreal has an estimated audience of 8,564,284 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Montreal fans?
52.5% of Montreal fans are female, 47.5% are male, with an average age of 41.3 years.
Which brands do Montreal fans like most?
Montreal fans show strongest brand affinity for Quebec (1.51×), Loto-Québec (1.8×), and Quebec City (1.66×) over the country average.
Where do Montreal fans live in Canada?
Montreal fans in Canada are most concentrated in Quebec (reach 6,423,213), Ontario (reach 4,731,741), and British Columbia (reach 902,111). These three regions account for the largest share of the active audience.
What other brands do Montreal fans also like?
Beyond Montreal itself, the audience over-indexes on Loto-Québec (1.8×), Quebec City (1.66×), TVA (Canada) (1.93×), and Divertissement (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.