A data profile of the people who buy, follow and care about Montreal in Canada — modelled from more than twelve digital signal sources. Montreal has an estimated audience of 8,564,284 people in Canada.
The average Montreal fan in Canada is 41.3 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Quebec, Loto-Québec, Quebec City, with strongest over-indexing on Quebec (1.51× the country average).
Demographically, the Montreal audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Montreal fan in Canada is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Quebec.
The key figures that characterise the Montreal profile in Canada.
52.5% are female, 47.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.3 |
| Estimated audience size | 8,564,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Montreal audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 24.1% |
| United States | 16.8% |
| France | 6.2% |
Where the Montreal audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~6.5M | 4.39× | |
| 02 | Ontario | ~4.5M | 1.32× | |
| 03 | New Brunswick | ~200K | 0.92× | |
| 04 | Nova Scotia | ~200K | 0.81× | |
| 05 | British Columbia | ~900K | 0.70× | |
| 06 | Alberta | ~700K | 0.65× | |
| 07 | Manitoba | ~200K | 0.63× | |
| 08 | Prince Edward Island | ~30K | 0.60× | |
| 09 | Newfoundland and Labrador | ~70K | 0.53× | |
| 10 | Saskatchewan | ~100K | 0.45× |
The strongest cross-interests of the Montreal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Work in Canada | Topic | 2.22× | ||
| 02 | TVA (Canada) | Movies & TV | 1.93× | ||
| 03 | Télé-Québec | Movies & TV | 1.88× | ||
| 04 | Urbania | Travel & Leisure | 1.86× | ||
| 05 | Sorel-Tracy | Travel & Leisure | 1.85× | ||
| 06 | La Voix | Movies & TV | 1.84× | ||
| 07 | CEGEP | Business & Career | 1.83× | ||
| 08 | Loto-Québec | Games | 1.80× | ||
| 09 | Divertissement | Politics & Society | 1.80× | ||
| 10 | Occupation Double | Movies & TV | 1.80× | ||
| 11 | Buyer brokerage | Home & Garden | 1.77× | ||
| 12 | Canal Vie | Movies & TV | 1.75× | ||
| 13 | Brasserie | Food & Beverages | 1.73× | ||
| 14 | Bijou (jewellery) | Fashion & Accessoires | 1.71× | ||
| 15 | Quebec City | Travel & Leisure | 1.66× | ||
| 16 | Tout le monde en parle (Quebec) | Movies & TV | 1.59× | ||
| 17 | Rachel Weisz | Movies & TV | 1.57× | ||
| 18 | Quebec | Travel & Leisure | 1.51× | ||
| 19 | Keri Russell | Movies & TV | 1.51× | ||
| 20 | Guillaume Canet | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Individualism | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Spirituality | BALANCE | 0.87× |
Montreal has an estimated audience of 8,564,284 people in Canada, concentrated in Quebec and Ontario.
52.5% of Montreal fans are female, 47.5% are male, with an average age of 41.3 years.
Montreal fans show strongest brand affinity for Quebec (1.51×), Loto-Québec (1.8×), and Quebec City (1.66×) over the country average.
Montreal fans in Canada are most concentrated in Quebec (reach ~6.5M), Ontario (reach ~4.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Montreal itself, the audience over-indexes on Loto-Québec (1.8×), Quebec City (1.66×), TVA (Canada) (1.93×), and Divertissement (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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