Rascasse Audience Intelligence

Montreal Audience in Germany

A data profile of the people who buy, follow and care about Montreal in Germany — modelled from more than twelve digital signal sources. Montreal has an estimated audience of 543,759 people in Germany.

#198among City in Germany#920among POI in Germany#856in Travel & Leisure

The average Montreal fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ITCHY, Music, Sandra Bullock, with strongest over-indexing on ITCHY (33.91× the country average).

Demographically, the Montreal audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Montreal fan in Germany is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for ITCHY.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montreal profile in Germany.

Audience size
544K
in Germany
Gender
44.5%♀
55.5% male
Age
37.4
average years
Country rank
#10968
POI in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montreal fans

44.5% are female, 55.5% are male, average age 37.4.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Montreal audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age37.4
Estimated audience size543,759
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Montreal audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Montreal audience comes from Germany.

Worldwide audience distribution share by country for Montreal
CountryShare
Canada24.1%
United States16.8%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montreal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Montreal fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.31×
02Hessen~50K1.26×
03Hamburg~10K1.22×
04Bayern~100K1.21×
05Bremen~5K1.11×
06Nordrhein-Westfalen~100K1.10×
07Baden-Württemberg~80K1.10×
08Rheinland-Pfalz~30K1.08×
09Saarland~6K0.95×
10Niedersachsen~50K0.91×
11Sachsen~20K0.89×
12Schleswig-Holstein~20K0.87×
13Brandenburg~10K0.83×
14Thüringen~10K0.82×
15Sachsen-Anhalt~10K0.72×
16Mecklenburg-Vorpommern~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Montreal, Germany
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montreal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montreal audience
#·InterestCategoryAffinity×
01ITCHYMusic & Radio33.91×
02Sandra BullockMovies & TV7.33×
03Keanu ReevesMovies & TV5.50×
04Drag racingCars & Mobility4.58×
05Robert RedfordMovies & TV3.85×
06Auto mechanicCars & Mobility3.56×
07EngineCars & Mobility2.87×
08AdventureTravel & Leisure2.47×
09TrainingSports2.21×
10WikipediaInternet & Social Media2.10×
11EuropeTravel & Leisure2.05×
12MusicBusiness & Career1.89×
13TagesschauMovies & TV1.66×
14TikTokInternet & Social Media1.62×
15GermanyTravel & Leisure1.59×
16ClothingFashion & Accessoires1.58×
17DesignHome & Garden1.58×
18Online shoppingShopping1.58×
19BeautyBeauty & Wellness1.58×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montreal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montreal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Risk AppetiteTHRILL1.72×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montreal audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
Quality AwarenessPREMIUM0.97×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montreal have in Germany?

Montreal has an estimated audience of 543,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Montreal fans?

44.5% of Montreal fans are female, 55.5% are male, with an average age of 37.4 years.

03

Which brands do Montreal fans like most?

Montreal fans show strongest brand affinity for ITCHY (33.91×), Music (1.89×), and Sandra Bullock (7.33×) over the country average.

04

Where do Montreal fans live in Germany?

Montreal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Montreal fans also like?

Beyond Montreal itself, the audience over-indexes on Music (1.89×), Sandra Bullock (7.33×), Europe (2.05×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Montreal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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