Montreal Audience in Germany
Montreal has an estimated audience of 543,759 people in Germany. 44.5% are female, 55.5% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ITCHY, Music, Sandra Bullock, Europe, Business and industry.
The average Montreal fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ITCHY, Music, Sandra Bullock, with strongest over-indexing on ITCHY (33.91× the country average). Demographically, the Montreal audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Montreal fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 37.4 |
| Estimated audience size | 543,759 |
Audience persona
The typical Montreal fan in Germany is more male, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for ITCHY.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,008 | 1.13× |
| Bayern | 108,912 | 1.25× |
| Baden-Württemberg | 83,800 | 1.13× |
| Hessen | 54,297 | 1.31× |
| Niedersachsen | 49,585 | 0.94× |
| Berlin | 32,700 | 1.34× |
| Rheinland-Pfalz | 29,778 | 1.09× |
| Sachsen | 23,658 | 0.89× |
| Schleswig-Holstein | 16,633 | 0.85× |
| Hamburg | 15,469 | 1.26× |
| Brandenburg | 13,178 | 0.78× |
| Thüringen | 10,896 | 0.79× |
| Sachsen-Anhalt | 9,094 | 0.65× |
| Mecklenburg-Vorpommern | 6,546 | 0.63× |
| Saarland | 6,003 | 0.9× |
| Bremen | 4,977 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ITCHY | 33.91× | Music & Radio |
| Music | 1.89× | Business & Career |
| Sandra Bullock | 7.33× | Movies & TV |
| Europe | 2.05× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.59× | Travel & Leisure |
| Auto mechanic | 3.56× | Cars & Mobility |
| Adventure | 2.47× | Travel & Leisure |
| Clothing | 1.58× | Fashion & Accessoires |
| Design | 1.58× | Home & Garden |
| Online shopping | 1.58× | Shopping |
| Beauty | 1.58× | Beauty & Wellness |
| Keanu Reeves | 5.5× | Movies & TV |
| TikTok | 1.62× | Internet & Social Media |
| Robert Redford | 3.85× | Movies & TV |
| Engine | 2.87× | Cars & Mobility |
| Tagesschau | 1.66× | Movies & TV |
| Wikipedia | 2.1× | Internet & Social Media |
| Drag racing | 4.58× | Cars & Mobility |
| Training | 2.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Design Affinity | PREMIUM | 1.61 |
| Sports Activity | POWER | 1.53 |
| DIY Mentality | THRILL | 1.49 |
| Spirituality | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 24.1% |
| United States | 16.9% |
| France | 6.2% |
See Montreal audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Montreal have in Germany?
Montreal has an estimated audience of 543,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Montreal fans?
44.5% of Montreal fans are female, 55.5% are male, with an average age of 37.4 years.
Which brands do Montreal fans like most?
Montreal fans show strongest brand affinity for ITCHY (33.91×), Music (1.89×), and Sandra Bullock (7.33×) over the country average.
Where do Montreal fans live in Germany?
Montreal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,008), Bayern (reach 108,912), and Baden-Württemberg (reach 83,800). These three regions account for the largest share of the active audience.
What other brands do Montreal fans also like?
Beyond Montreal itself, the audience over-indexes on Music (1.89×), Sandra Bullock (7.33×), Europe (2.05×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.