Montreal Audience in United States

Montreal logo

Montreal has an estimated audience of 5,995,930 people in United States. 44.5% are female, 55.5% are male, average age 41.9. Top regions: New York, California, Texas. Top brand affinities: ITCHY, Haul truck, United States, O'Reilly Auto Parts, AutoZone.

The average Montreal fan in United States is 41.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include ITCHY, Haul truck, United States, with strongest over-indexing on ITCHY (24.57× the country average). Demographically, the Montreal audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Montreal fans

Demographic split for Montreal audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.9
Estimated audience size5,995,930

Audience persona

The typical Montreal fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for ITCHY.

Top regions in United States

Top regions ranked by reach for Montreal in United States
RegionReachAffinity
New York712,8552.13×
California615,3860.93×
Texas381,0740.74×
Florida376,5490.93×
Massachusetts302,7632.56×
New Jersey237,9051.56×
Illinois219,9541.1×
Pennsylvania212,8841.05×
Virginia167,0101.14×
Michigan161,8441.03×
Ohio151,3850.82×
North Carolina150,2280.83×
Georgia145,4890.79×
Washington124,8651.04×
Maryland112,5621.09×
Connecticut103,1601.72×
Minnesota90,6761.06×
Colorado83,0110.88×
Tennessee78,9040.66×
Arizona78,2640.64×
Wisconsin75,8250.84×
Indiana72,7240.66×
Missouri65,2970.68×
Vermont57,8265.49×
South Carolina56,1430.62×
Oregon55,8250.81×
New Hampshire55,4022.34×
Maine47,0792.19×
Kentucky42,7830.57×
Louisiana40,7810.53×
Alabama40,0310.48×
Nevada38,9220.67×
Utah35,6730.66×
Washington, District of Columbia32,8211.82×
Oklahoma30,8650.46×
Rhode Island29,0311.52×
Iowa27,1660.55×
Kansas27,0890.57×
Arkansas24,1030.49×
Mississippi17,9020.36×
Hawaii16,4380.64×
Idaho16,1060.54×
Nebraska16,0530.53×
New Mexico15,7300.52×
West Virginia12,3920.44×
Delaware12,3290.75×
Montana9,7420.59×
North Dakota7,1760.58×
Alaska6,8470.53×
South Dakota6,6210.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montreal audience
BrandAffinityCategory
ITCHY24.57×Music & Radio
Haul truck5.04×Cars & Mobility
United States1.73×Travel & Leisure
O'Reilly Auto Parts3.85×Cars & Mobility
AutoZone2.46×Cars & Mobility
Business1.6×Business & Career
Online shopping1.53×Shopping
Outdoor recreation1.52×Sports
Rock music1.72×Music & Radio
Photography1.5×Arts & Culture
Dodge Charger (B-body)10.12×Cars & Mobility
Friends1.63×Movies & TV
Eastern Time Zone1.96×Politics & Society
Peacemaker1.78×Movies & TV
Pop music1.5×Music & Radio
Wikipedia2.14×Internet & Social Media
Marathonmann27.02×Music & Radio
Hand tool2.4×Home & Garden
Quotation2.94×Business & Career
Discount Tire2.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montreal audience
TraitClusterScore
PatriotismCONSERVATISM1.89
ExtroversionTHRILL1.51
SustainabilityBALANCE1.4
Urban LifestyleOPEN1.31
TravellingTHRILL1.3
SpiritualityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Montreal
CountryShare
Canada24.1%
United States16.9%
France6.2%

See Montreal audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Montreal have in United States?

Montreal has an estimated audience of 5,995,930 people in United States, concentrated in New York and California.

What is the gender split and age of Montreal fans?

44.5% of Montreal fans are female, 55.5% are male, with an average age of 41.9 years.

Which brands do Montreal fans like most?

Montreal fans show strongest brand affinity for ITCHY (24.57×), Haul truck (5.04×), and United States (1.73×) over the country average.

Where do Montreal fans live in United States?

Montreal fans in United States are most concentrated in New York (reach 712,855), California (reach 615,386), and Texas (reach 381,074). These three regions account for the largest share of the active audience.

What other brands do Montreal fans also like?

Beyond Montreal itself, the audience over-indexes on Haul truck (5.04×), United States (1.73×), O'Reilly Auto Parts (3.85×), and AutoZone (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.