Rascasse Audience Intelligence

Montreal Audience in United States

A data profile of the people who buy, follow and care about Montreal in United States — modelled from more than twelve digital signal sources. Montreal has an estimated audience of 5,995,930 people in United States.

#87among City in United States#381among POI in United States#480in Travel & Leisure

The average Montreal fan in United States is 41.9 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include ITCHY, Haul truck, United States, with strongest over-indexing on ITCHY (24.57× the country average).

Demographically, the Montreal audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Montreal fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for ITCHY.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montreal profile in United States.

Audience size
6M
in United States
Gender
44.5%♀
55.5% male
Age
41.9
average years
Country rank
#5715
POI in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montreal fans

44.5% are female, 55.5% are male, average age 41.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Montreal audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.9
Estimated audience size5,995,930
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Montreal audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Montreal audience comes from United States.

Worldwide audience distribution share by country for Montreal
CountryShare
Canada24.1%
United States16.8%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montreal audience in United States is strongest.

Fig. 05

Top regions by affinity

Montreal fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~60K5.35×
02Massachusetts~300K2.38×
03New Hampshire~50K2.29×
04Maine~50K2.24×
05New York~700K1.97×
06Washington, District of Columbia~30K1.75×
07Connecticut~100K1.63×
08New Jersey~200K1.46×
09Rhode Island~30K1.46×
10Virginia~200K1.10×
11Illinois~200K1.09×
12Minnesota~90K1.07×
13Pennsylvania~200K1.05×
14Maryland~100K1.04×
15Washington~100K1.03×
16Michigan~200K1.02×
17California~600K0.90×
18Florida~400K0.89×
19Colorado~80K0.87×
20Wisconsin~80K0.87×
21North Carolina~200K0.84×
22Oregon~60K0.83×
23Ohio~200K0.82×
24Delaware~10K0.82×
25Georgia~100K0.76×
26Alaska~9K0.74×
27North Dakota~9K0.73×
28Texas~400K0.72×
29Missouri~70K0.71×
30Utah~40K0.71×
31Hawaii~20K0.69×
32Montana~10K0.69×
33Indiana~70K0.68×
34Nevada~40K0.68×
35Tennessee~80K0.65×
36Arizona~80K0.64×
37South Carolina~60K0.62×
38Kansas~30K0.61×
39Kentucky~40K0.60×
40Iowa~30K0.60×
41Idaho~20K0.60×
42South Dakota~8K0.60×
43Nebraska~20K0.59×
44New Mexico~20K0.58×
45West Virginia~20K0.55×
46Louisiana~40K0.54×
47Arkansas~30K0.52×
48Oklahoma~30K0.51×
49Alabama~40K0.49×
50Mississippi~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Montreal, United States
0.43×1.00×5.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montreal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montreal audience
#·InterestCategoryAffinity×
01MarathonmannMusic & Radio27.02×
02ITCHYMusic & Radio24.57×
03Dodge Charger (B-body)Cars & Mobility10.12×
04Haul truckCars & Mobility5.04×
05O'Reilly Auto PartsCars & Mobility3.85×
06QuotationBusiness & Career2.94×
07Discount TireShopping2.69×
08Advance Auto PartsCars & Mobility2.66×
09AutoZoneCars & Mobility2.46×
10Hand toolHome & Garden2.40×
11WikipediaInternet & Social Media2.14×
12Eastern Time ZonePolitics & Society1.96×
13PeacemakerMovies & TV1.78×
14United StatesTravel & Leisure1.73×
15Rock musicMusic & Radio1.72×
16BusinessBusiness & Career1.60×
17Online shoppingShopping1.53×
18Outdoor recreationSports1.52×
19PhotographyArts & Culture1.50×
20Pop musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montreal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montreal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Need for SecurityCONSERVATISM1.38×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montreal audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.99×
CreativityOPEN1.03×
SustainabilityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montreal have in United States?

Montreal has an estimated audience of 5,995,930 people in United States, concentrated in New York and California.

02

What is the gender split and age of Montreal fans?

44.5% of Montreal fans are female, 55.5% are male, with an average age of 41.9 years.

03

Which brands do Montreal fans like most?

Montreal fans show strongest brand affinity for ITCHY (24.57×), Haul truck (5.04×), and United States (1.73×) over the country average.

04

Where do Montreal fans live in United States?

Montreal fans in United States are most concentrated in New York (reach ~700K), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Montreal fans also like?

Beyond Montreal itself, the audience over-indexes on Haul truck (5.04×), United States (1.73×), O'Reilly Auto Parts (3.85×), and Business (1.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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