Rascasse Audience Intelligence

ITCHY Audience in United States

A data profile of the people who buy, follow and care about ITCHY in United States — modelled from more than twelve digital signal sources. ITCHY has an estimated audience of 1,654,574 people in United States.

#265among Singer-songwriter in United States#3215among Person in United States#1950in Music & Radio

The average ITCHY fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Montreal, McGill University, Star Alliance, with strongest over-indexing on Montreal (24.57× the country average).

Demographically, the ITCHY audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ITCHY fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Montreal.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ITCHY profile in United States.

Audience size
1.7M
in United States
Gender
42.9%♀
57.1% male
Age
35.6
average years
Country rank
#16483
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ITCHY fans

42.9% are female, 57.1% are male, average age 35.6.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for ITCHY audience in United States
MetricValue
Female42.9%
Male57.1%
Average age35.6
Estimated audience size1,654,574
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the ITCHY audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3925%
40-4914%
50+12%
Fig. 04

Worldwide distribution

31.7%

of the worldwide ITCHY audience comes from United States.

Worldwide audience distribution share by country for ITCHY
CountryShare
United States31.7%
India8.3%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ITCHY audience in United States is strongest.

Fig. 05

Top regions by affinity

ITCHY fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.41×
02Arkansas~20K1.27×
03Louisiana~20K1.19×
04Kentucky~20K1.19×
05Mississippi~20K1.19×
06Washington~40K1.14×
07Kansas~10K1.14×
08West Virginia~8K1.14×
09Illinois~60K1.13×
10Oregon~20K1.13×
11Indiana~30K1.10×
12Missouri~30K1.09×
13California~200K1.06×
14Tennessee~30K1.06×
15Alabama~20K1.06×
16Utah~10K1.05×
17North Dakota~3K1.04×
18Texas~100K1.02×
19Ohio~50K1.02×
20North Carolina~50K1.02×
21Georgia~50K1.01×
22Minnesota~20K1.01×
23Idaho~8K1.01×
24South Dakota~4K1.01×
25Alaska~3K1.00×
26Virginia~40K0.99×
27Nevada~10K0.99×
28Nebraska~8K0.99×
29Montana~4K0.99×
30Michigan~40K0.98×
31Florida~100K0.97×
32Arizona~30K0.97×
33Maine~5K0.96×
34Pennsylvania~50K0.95×
35South Carolina~20K0.95×
36New Mexico~7K0.95×
37New York~80K0.92×
38Iowa~10K0.92×
39Hawaii~6K0.92×
40Maryland~20K0.90×
41New Hampshire~5K0.90×
42Rhode Island~4K0.90×
43Delaware~4K0.89×
44Wisconsin~20K0.87×
45Massachusetts~30K0.85×
46Vermont~2K0.85×
47Connecticut~10K0.83×
48Colorado~20K0.81×
49New Jersey~30K0.78×
50Washington, District of Columbia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — ITCHY, United States
0.63×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ITCHY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ITCHY audience
#·InterestCategoryAffinity×
01Vancouver International AirportTravel & Leisure32.15×
02McGill UniversityBusiness & Career28.11×
03MontrealTravel & Leisure24.57×
04Star AllianceTravel & Leisure17.69×
05American Cruise LinesTravel & Leisure13.47×
06Gut floraHealth8.57×
07Turkish AirlinesTravel & Leisure7.98×
08CitibankBusiness & Career4.20×
09HerbalismHealth4.14×
10Alaska AirlinesTravel & Leisure3.91×
11JetBlueTravel & Leisure3.76×
12Solar energyHome & Garden2.58×
13CanadaTravel & Leisure2.26×
14ReligionBusiness & Career1.82×
15PinterestInternet & Social Media1.80×
16Country musicMusic & Radio1.70×
17BarbecueFood & Beverages1.68×
18CNNMovies & TV1.60×
19BeerFood & Beverages1.59×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ITCHY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ITCHY audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.36×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ITCHY audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Price SensitivityPREMIUM0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ITCHY have in United States?

ITCHY has an estimated audience of 1,654,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ITCHY fans?

42.9% of ITCHY fans are female, 57.1% are male, with an average age of 35.6 years.

03

Which brands do ITCHY fans like most?

ITCHY fans show strongest brand affinity for Montreal (24.57×), McGill University (28.11×), and Star Alliance (17.69×) over the country average.

04

Where do ITCHY fans live in United States?

ITCHY fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ITCHY fans also like?

Beyond ITCHY itself, the audience over-indexes on McGill University (28.11×), Star Alliance (17.69×), Citibank (4.2×), and JetBlue (3.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See ITCHY audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ITCHY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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