ITCHY Audience in United States
ITCHY has an estimated audience of 1,545,065 people in United States. 44.8% are female, 55.2% are male, average age 40.9. Top brand affinities: San Jacinto, California, Dog breed, Israel, Elsword, Urban Outfitters.
Top brand affinities include San Jacinto, California, Dog breed, Israel, with strongest over-indexing on San Jacinto, California (22.22× the country average). Demographically, the ITCHY audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of ITCHY fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 40.9 |
| Estimated audience size | 1,545,065 |
Audience persona
The typical ITCHY fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for San Jacinto, California.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Jacinto, California | 22.22× | Travel & Leisure |
| Dog breed | 1.92× | Pets & Animals |
| Israel | 2.99× | Travel & Leisure |
| Elsword | 23.02× | Games |
| Urban Outfitters | 2.06× | Shopping |
| Kenosha, Wisconsin | 11.91× | Travel & Leisure |
| Natural rubber | 2.06× | Cars & Mobility |
| Alaska | 1.68× | Travel & Leisure |
| Minnesota | 1.67× | Travel & Leisure |
| Nationality | 1.99× | Politics & Society |
| Product design | 1.69× | Business & Career |
| Nuts (film) | 4.12× | Movies & TV |
| Nebraska | 1.55× | Travel & Leisure |
| Justice | 1.58× | Politics & Society |
| Home staging | 2.81× | Home & Garden |
| Monogram | 2× | Home & Garden |
| Jaws | 2.67× | Movies & TV |
| Jeep Wagoneer | 2.78× | Cars & Mobility |
| Islamism | 7.4× | Politics & Society |
| Urban horticulture | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| Extroversion | THRILL | 1.52 |
| Sustainability | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.3 |
| Travelling | THRILL | 1.26 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 8.5% |
| Japan | 7.7% |
See ITCHY audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
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- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for ITCHY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.