ITCHY Audience in United States
ITCHY has an estimated audience of 1,545,065 people in United States. 44.8% are female, 55.2% are male, average age 40.9. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, McGill University, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (17.34× the country average). Demographically, the ITCHY audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of ITCHY fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 40.9 |
| Estimated audience size | 1,545,065 |
Audience persona
The typical ITCHY fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 17.34× | Health |
| Diabetes mellitus awareness | 11.37× | Health |
| Microblogging | 11.59× | Technology & Electronics |
| McGill University | 45.58× | Business & Career |
| Singer-songwriter | 5.09× | Music & Radio |
| Montreal | 14.77× | Travel & Leisure |
| Kia Sportage | 23.02× | Cars & Mobility |
| Income tax | 12.03× | Business & Career |
| Bob Evans | 11.29× | Food & Beverages |
| Alaska Airlines | 5.45× | Travel & Leisure |
| Houston Astros | 6.13× | Sports |
| Charles, Prince of Wales | 17.17× | Politics & Society |
| MSN | 2.26× | News |
| Honda HR-V | 14.19× | Cars & Mobility |
| Star Alliance | 16.85× | Travel & Leisure |
| Vancouver International Airport | 34.37× | Travel & Leisure |
| Los Angeles Dodgers | 3.63× | Sports |
| JetBlue | 3.55× | Travel & Leisure |
| Turkish Airlines | 8.24× | Travel & Leisure |
| Livemusic | 2.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| Extroversion | THRILL | 1.52 |
| Sustainability | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.3 |
| Travelling | THRILL | 1.26 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 8.5% |
| Japan | 7.7% |
See ITCHY audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for ITCHY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.