Rascasse Audience Intelligence

American Cruise Lines Target Market in United States

A data profile of the people who buy, follow and care about American Cruise Lines in United States — modelled from more than twelve digital signal sources. American Cruise Lines has an estimated audience of 1,451,987 people in United States.

#1879among Brand in United States#1391in Travel & Leisure

The average American Cruise Lines fan in United States is 53.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Google Flights, Sitka, Alaska, Cusco, with strongest over-indexing on Google Flights (13.48× the country average).

Demographically, the American Cruise Lines audience skews balanced with an average age of 53.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Cruise Lines fan in United States is balanced, around 53.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Cruise Lines profile in United States.

Audience size
1.5M
in United States
Gender
49.9%♀
50.1% male
Age
53.2
average years
Country rank
#18190
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Cruise Lines

49.9% are female, 50.1% are male, average age 53.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for American Cruise Lines audience in United States
MetricValue
Female49.9%
Male50.1%
Average age53.2
Estimated audience size1,451,987
Fig. 03

Age distribution

Ø 53.2
average years
Age distribution of the American Cruise Lines audience in United States
Age bracketShare%
16-193%
20-294%
30-398%
40-4919%
50+66%
Fig. 04

Worldwide distribution

86.9%

of the worldwide American Cruise Lines audience comes from United States.

Worldwide audience distribution share by country for American Cruise Lines
CountryShare
United States86.9%
United Kingdom2.9%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Cruise Lines audience in United States is strongest.

Fig. 05

Top regions by affinity

American Cruise Lines customers by region in United States
#RegionReachAffinity×
01South Carolina~40K1.71×
02Maine~7K1.47×
03Louisiana~20K1.37×
04Florida~100K1.35×
05Mississippi~20K1.33×
06Delaware~5K1.32×
07Connecticut~20K1.29×
08Alaska~4K1.26×
09Tennessee~30K1.24×
10Rhode Island~5K1.21×
11Alabama~20K1.20×
12New Hampshire~6K1.15×
13North Carolina~50K1.12×
14Wisconsin~20K1.12×
15Kentucky~20K1.11×
16Idaho~8K1.10×
17Ohio~50K1.06×
18South Dakota~3K1.06×
19Arizona~30K1.05×
20Iowa~10K1.05×
21Wyoming~2K1.05×
22Missouri~20K1.04×
23Arkansas~10K1.03×
24Pennsylvania~50K1.02×
25Virginia~30K1.00×
26Oklahoma~20K0.99×
27West Virginia~7K0.99×
28Montana~4K0.99×
29Georgia~40K0.98×
30Indiana~30K0.98×
31Oregon~20K0.98×
32Washington~30K0.95×
33Utah~10K0.95×
34Vermont~2K0.95×
35Kansas~10K0.94×
36Nebraska~7K0.93×
37North Dakota~3K0.88×
38Massachusetts~20K0.86×
39Maryland~20K0.86×
40Michigan~30K0.84×
41New Mexico~6K0.84×
42Minnesota~20K0.82×
43Colorado~20K0.80×
44Illinois~30K0.72×
45New Jersey~30K0.72×
46Nevada~10K0.71×
47Texas~80K0.66×
48New York~50K0.63×
49Hawaii~3K0.54×
50California~70K0.48×
Fig. 06

Affinity by region

Affinity by region — American Cruise Lines, United States
0.48×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Cruise Lines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Cruise Lines audience
#·InterestCategoryAffinity×
01Hornblower CruisesBrand114.21×
02Inca Trail to Machu PicchuTravel & Leisure88.77×
03Sitka, AlaskaTravel & Leisure87.27×
04Hawaiʻi Volcanoes National ParkTravel & Leisure78.93×
05AntiguaTravel & Leisure74.03×
06Ocean City, New JerseyPOI67.92×
07Antigua GuatemalaTravel & Leisure63.83×
08Big SurTravel & Leisure61.10×
09Olympic National ParkTravel & Leisure57.31×
10CuscoTravel & Leisure48.72×
11PlymouthTravel & Leisure48.29×
12Williamsburg, VirginiaTravel & Leisure36.11×
13Cape TownTravel & Leisure27.81×
14Navy PierTravel & Leisure25.32×
15SicilyTravel & Leisure25.13×
16BarbadosTravel & Leisure24.07×
17Weather Underground (weather service)Home & Garden22.59×
18Royal Caribbean Cruises Ltd.Travel & Leisure14.67×
19Carnival CruisesTravel & Leisure13.57×
20Google FlightsTravel & Leisure13.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Cruise Lines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Cruise Lines audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
TravellingTHRILL1.69×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Cruise Lines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Pet OwnershipJOY0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Cruise Lines's target market in United States?

American Cruise Lines's target market in United States covers an estimated 1,451,987 people, concentrated in Florida and Texas.

02

What is the gender split and age of American Cruise Lines customers?

49.9% of the American Cruise Lines audience are female, 50.1% are male, with an average age of 53.2 years.

03

Which brands do American Cruise Lines fans like most?

American Cruise Lines fans show strongest brand affinity for Google Flights (13.48×), Sitka, Alaska (87.27×), and Cusco (48.72×) over the country average.

04

Where do American Cruise Lines fans live in United States?

American Cruise Lines fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do American Cruise Lines fans also like?

Beyond American Cruise Lines itself, the audience over-indexes on Sitka, Alaska (87.27×), Cusco (48.72×), Antigua (74.03×), and Weather Underground (weather service) (22.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See American Cruise Lines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Cruise Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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