Rascasse Audience Intelligence

American Cruise Lines Target Market in United States

American Cruise Lines has an estimated audience of 1.3M people in United States.

#2235among brands in United States#1502in Travel & Leisure

The average American Cruise Lines fan in United States is 54.1 years old, balanced, and lives primarily in Florida.

Interest is seasonal: January, February and March account for 38% of the year's searches, December is the quietest month.

Most fans live in Florida, California, Texas.

Top affinities include Hornblower Cruises, Quark Expeditions, Inca Trail to Machu Picchu, with strongest over-indexing on Hornblower Cruises (114.21× the country average).

Demographically, the American Cruise Lines audience skews balanced with an average age of 54.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

The typical American Cruise Lines fan in United States is balanced, around 54.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hornblower Cruises.

Category: Travel & Leisure · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
49.9%♀
50.1% male
Age
54.1
average years
Country rank
#20504
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of American Cruise Lines

49.9% are female, 50.1% are male, average age 54.1.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for American Cruise Lines audience in United States
MetricValue
Female49.9%
Male50.1%
Average age54.1
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 54.1
average years
Age distribution of the American Cruise Lines audience in United States
Age bracketShare%
16-243%
25-344%
35-448%
45-5419%
55+66%
Fig. 04

Worldwide distribution

89.2%

of the worldwide American Cruise Lines audience comes from United States.

Worldwide audience distribution share by country for American Cruise Lines
CountryShare
United States89.2%
United Kingdom2.0%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

American Cruise Lines customers by region in United States
#RegionReachAffinity×
01South Carolina~40K1.71×
02Maine~8K1.47×
03Louisiana~20K1.37×
04Florida~100K1.35×
05Mississippi~20K1.33×
06Delaware~5K1.32×
07Connecticut~20K1.29×
08Alaska~3K1.26×
09Tennessee~30K1.24×
10Rhode Island~5K1.21×
11Alabama~20K1.20×
12New Hampshire~6K1.15×
13North Carolina~50K1.12×
14Wisconsin~30K1.12×
15Kentucky~20K1.11×
16Idaho~8K1.10×
17Ohio~50K1.06×
18South Dakota~4K1.06×
19Arizona~30K1.05×
20Iowa~10K1.05×
21Wyoming~2K1.05×
22Missouri~20K1.04×
23Arkansas~10K1.03×
24Pennsylvania~50K1.02×
25Virginia~30K1.00×
26Oklahoma~20K0.99×
27West Virginia~7K0.99×
28Montana~4K0.99×
29Georgia~40K0.98×
30Indiana~30K0.98×
31Oregon~20K0.98×
32Washington~30K0.95×
33Utah~10K0.95×
34Vermont~2K0.95×
35Kansas~10K0.94×
36Nebraska~7K0.93×
37North Dakota~3K0.88×
38Massachusetts~20K0.86×
39Maryland~20K0.86×
40Michigan~30K0.84×
41New Mexico~7K0.84×
42Minnesota~20K0.82×
43Colorado~20K0.80×
44Illinois~40K0.72×
45New Jersey~30K0.72×
46Nevada~9K0.71×
47Texas~60K0.66×
48New York~50K0.63×
49Hawaii~3K0.54×
50California~70K0.48×
Fig. 06

Affinity by region

Affinity by region — American Cruise Lines, United States
0.48×1.00×1.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the American Cruise Lines audience vs. the country average
#·InterestCategoryAffinity×
01Hornblower CruisesBrand114.21×
02Quark ExpeditionsTravel & Leisure105.81×
03Inca Trail to Machu PicchuTravel & Leisure88.77×
04Sitka, AlaskaTravel & Leisure87.27×
05Hawaiʻi Volcanoes National ParkTravel & Leisure78.93×
06AntiguaTravel & Leisure74.03×
07Ocean City, New JerseyPOI67.92×
08Antigua GuatemalaTravel & Leisure63.83×
09Big SurTravel & Leisure61.10×
10Olympic National ParkTravel & Leisure57.31×
11CuscoTravel & Leisure48.72×
12PlymouthTravel & Leisure48.29×
13Cape TownTravel & Leisure27.81×
14Navy PierTravel & Leisure25.32×
15SicilyTravel & Leisure25.13×
16BarbadosTravel & Leisure24.07×
17Weather Underground (weather service)Home & Garden22.59×
18Royal Caribbean Cruises Ltd.Travel & Leisure14.67×
19Carnival CruisesTravel & Leisure13.57×
20Google FlightsTravel & Leisure13.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the American Cruise Lines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the American Cruise Lines audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
TravellingTHRILL1.69×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the American Cruise Lines audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Pet OwnershipJOY0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in American Cruise Lines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/american-cruise-lines-27569” · Methodology