Antigua Guatemala Audience in United States

Antigua Guatemala logo

Antigua Guatemala has an estimated audience of 741,590 people in United States. 61.5% are female, 38.5% are male, average age 43.7. Top regions: California, Florida, Texas. Top brand affinities: Nationality, James Madison University, Kenosha, Wisconsin, Home construction, Panama.

The average Antigua Guatemala fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, James Madison University, Kenosha, Wisconsin, with strongest over-indexing on Nationality (10.67× the country average). Demographically, the Antigua Guatemala audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Antigua Guatemala fans

Demographic split for Antigua Guatemala audience in United States
MetricValue
Female61.5%
Male38.5%
Average age43.7
Estimated audience size741,590

Audience persona

The typical Antigua Guatemala fan in United States is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Antigua Guatemala in United States
RegionReachAffinity
California137,8601.69×
Florida81,6481.63×
Texas80,9201.27×
New York67,6571.63×
Illinois27,3961.11×
Georgia25,6171.12×
New Jersey25,3291.34×
Virginia23,5641.3×
North Carolina20,5090.92×
Massachusetts20,0941.38×
Washington18,3211.23×
Pennsylvania17,5970.7×
Maryland17,1561.35×
Colorado16,7661.43×
Tennessee14,4690.97×
Ohio12,5580.55×
Arizona11,6750.77×
Michigan10,7820.56×
Oregon10,6271.25×
Connecticut9,9011.33×
Indiana9,0680.67×
Utah8,9091.34×
Minnesota8,7570.82×
South Carolina8,3420.75×
Missouri7,9510.67×
Wisconsin7,9280.71×
Louisiana7,4120.78×
Nevada7,3571.03×
Alabama7,2390.7×
Washington, District of Columbia6,3152.83×
Oklahoma6,2500.76×
Kentucky6,2430.67×
Arkansas5,3130.87×
Rhode Island4,9242.09×
Kansas4,4780.77×
Iowa4,3550.71×
Nebraska3,5670.96×
Mississippi3,3920.56×
Idaho3,3750.91×
New Mexico3,2530.87×
Hawaii2,1580.68×
Maine2,0040.75×
Montana2,0000.97×
Alaska1,7501.1×
New Hampshire1,7360.59×
Delaware1,5430.75×
South Dakota1,2780.75×
West Virginia1,2530.36×
Vermont1,1650.89×
Wyoming7510.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Antigua Guatemala audience
BrandAffinityCategory
Nationality10.67×Politics & Society
James Madison University26.67×Business & Career
Kenosha, Wisconsin21.98×Travel & Leisure
Home construction1.84×Home & Garden
Panama4.31×Travel & Leisure
Historic site4.93×Arts & Culture
Combat sport1.74×Sports
Schenectady County, New York22.75×Travel & Leisure
Buying and Selling Real Estate6.48×Home & Garden
Kendra Scott2.42×Fashion & Accessoires
Penn & Teller6.59×Movies & TV
Isabela (province)9.24×
Nebraska Cornhuskers football2.27×Sports
Sears2.59×Shopping
JTV (Indonesia)3.29×
Glenn Danzig7.69×Music & Radio
Justice1.65×Politics & Society
Dental hygienist3.8×Health
TeachHUB2.18×Business & Career
Charlamagne Tha God4.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Antigua Guatemala audience
TraitClusterScore
SpiritualityBALANCE1.54
TravellingTHRILL1.49
Risk AppetiteTHRILL1.34
Urban LifestyleOPEN1.29
MindfulnessBALANCE1.19
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Antigua Guatemala
CountryShare
Brazil26.3%
United States18.8%
Colombia9.9%

See Antigua Guatemala audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Antigua Guatemala have in United States?

Antigua Guatemala has an estimated audience of 741,590 people in United States, concentrated in California and Florida.

What is the gender split and age of Antigua Guatemala fans?

61.5% of Antigua Guatemala fans are female, 38.5% are male, with an average age of 43.7 years.

Which brands do Antigua Guatemala fans like most?

Antigua Guatemala fans show strongest brand affinity for Nationality (10.67×), James Madison University (26.67×), and Kenosha, Wisconsin (21.98×) over the country average.

Where do Antigua Guatemala fans live in United States?

Antigua Guatemala fans in United States are most concentrated in California (reach 137,860), Florida (reach 81,648), and Texas (reach 80,920). These three regions account for the largest share of the active audience.

What other brands do Antigua Guatemala fans also like?

Beyond Antigua Guatemala itself, the audience over-indexes on James Madison University (26.67×), Kenosha, Wisconsin (21.98×), Home construction (1.84×), and Panama (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Antigua Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.